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Craig Calsbeek

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We recently completed the design of a double page print ad for THK Photo Products, the Huntington Beach based U.S. distributor of Tokina camera lenses, Hoya filters, Slick tripods and accessories.

Weddings have become big business and the wedding location photography and portrait segment has grown along with the demand for more creative uses of cameral lenses and filters.

Our message was to emphasize the importance of quality and reliability in todays wedding photographers equipment arsenal. Sometimes having only a split second to get that “moment” captured for posterity puts the pressure on … and THK is the insurance.

The spread was featured in the Wedding & Portrait Photographers International show book for the WPPI 29th annual Convention this last month. THK’s Booth number was featured in the ad as a gift tag with bright ribbon. The event drew over 12,000 attendees and 365 exhibitors to the MGM Grand Hotel in Las Vegas.

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