The gadget business has exploded in recent years—from MP3 players and videocameras that fit in a shirt pocket to tricked-out smartphones and sleek tablet computers—helping to create whole new sectors of the technology economy. But it’s not just the gadgets that have become a new force. So, too, have the hundreds of bloggers, reporters and reviewers who write obsessively about every facet of these devices. Just how influential is this army of gadget journalists, where do they get their best information, and is it really possible to penetrate a company like Apple? (NSDQ: AAPL)
And what are the prospects for gadget-media publishers, from start-up success stories like Engadget and Gizmodo to broader-based publications like CNET, Wired, the WSJ and the NYT that have doubled down on their coverage of devices? Is it better to focus on one niche of consumer electronics, or go broad? And what’s the potential for overseas expansion? All of this and more will be up for discussion at The State of Gadget Media next Wednesday, April 21, in NYC. Our round-table conversation will include top bloggers and publishers, as well as representatives from the consumer-electronics business and Madison Avenue.
Register here to be part of the discussion—and to have a shot at winning one of two great prizes. During the event, we’ll give away an iPad and a Tungsten W phone case (the latter is a $500 value, and has built-in biometric security).
The Twitter hashtag is #gadgetmedia
Special thanks to our State of Gadget Media sponsor: Tungsten W