Filed under: Classics, Europe, Alfa Romeo, Event Alert

There’s no shortage of ways for an automaker to celebrate a big anniversary. Debuting a pivotal new product – like the new Giulietta – is one of ’em. Commissioning a series of concept cars – like the Pininfarina 2uettottanta, Bertone Pandion and Zagato TZ3 Corsa – is another. And so is hosting a huge rally for owners of its vehicles from around the world. Alfa Romeo, which this year celebrates its landmark centenary, is doing all of this and more.
Come June 26, an unprecedented gathering of Alfa Romeo owners and their vehicles will take place in the marque’s home town of Milan, Italy. Some 3,000 participants are expected to join the Registro Italiano Alfa Romeo for the event, which will include a helicopter-filmed rally through downtown Milan, live concerts and the presentation of a sculpture designed by the Centro Stile Alfa Romeo. Details in the press release after the jump.
[Source: Alfa Romeo]
Continue reading Alfa Romeo to host centenary rally for 3000 Alfas in Milan
Alfa Romeo to host centenary rally for 3000 Alfas in Milan originally appeared on Autoblog on Tue, 20 Apr 2010 08:41:00 EST. Please see our terms for use of feeds.