Congrats to MT Carney for being appointed President of Marketing, Disney Studios.
- Carney to Run Disney Marketing (The Wrap)
- Disney Studios to Name Naked’s M.T. Carney as CMO (AdAge)
- Disney Studios hires outsider M.T. Carney to head marketing (LA Times)
- Disney Names a New Marketing Chief (New York Times Blog)
- MT Carney named head of Disney marketing (The Hollywood Reporter)
Here is an excerpt from AdAge,
“In one of the more surprising moves of an agency executive moving to the client side, M.T. Carney, partner at Naked Communications’ U.S. operations, has been hired to lead marketing for Walt Disney Studios.
As first reported by The Wrap, the hire is expected to be announced by Disney Studio Chairman Rich Ross later today.
Ms. Carney and Disney couldn’t be immediately reached, but Naked confirmed the move to Advertising Age.“We are very proud of M.T.,” said Paul Woolmington, founding partner at Naked. “Now we have a Naked inside Disney, and we anticipate working in a new capacity,” he said, calling the move a “win-win.” Mr. Woolmington stressed that the move wouldn’t cause disruption at the agency as it’s “bench strength is amazing.”
In 2006, when Ad Age positioned Ms. Carney as a media executive to watch in its “Media Maven” report, John Harlow, co-founder of the U.K. based communications planning shop, described the Scottish-born, former Ogilvy & Mather account planner as having a “fierce intellect, and clients are just taking to her.”
It now seems one of those clients she won over was Richard Ross, who for many months is said to have been hunting outside of Hollywood for a new marketing leader who could shake things up at the entertainment company and better position it in the rapidly evolving digital landscape. Other candidates for the position reportedly came from packaged-goods companies and beverage brands such as Pepsi.”
Footnote: For the last few years, I felt a small connection to MT because her personal site “mtcarney.com” used to have one sentence & a link to this 2006 AdAge article page on my site. Since MT’s page and her LinkedIn profile are both wiped clean now, I suspect thats the price for being marketing boss at the big mouse studio! 🙂
Good luck and all the best MT!
Filed under: advertising, Movies 
