We just finished writing a story on deadline when in walks the mailman with a giant yellow package. We tore it open, and lo and behold, there was nothing in it but the current edition of The New York Times wrapped inside a black T-shirt. Oh, but wait! We opened it to page A19 (already tabbed) to see a full-page ad. "Today, our struggle begins against—INJUSTICE!" the copy reads. "Yes, we’re that serious!" a separate color ad tucked inside the newspaper says. Whoa! Turns out it was from Cats Against Clay, an organization that protests the use of clay in cat litter. A post on the group’s Web site reads: "We appreciate the support, New York. Many of you human types have shared enlightened messages about our plight—nice to see you ‘get it.’ It seems that newspaper, while not great in the litter box, is a fantastic way for us to make ourselves heard." We have to admit, it got our attention.
—Posted by Elaine Wong