Those of you familiar with the documentary “Who Killed the Electric Car?” know exactly what kind of emotional connection former GM EV1 drivers had to their vehicles. The depth of their outrage and sadness when the EV1 program was killed off and their beloved cars recalled and subsequently crushed has led, in large part, to GM getting a bad next generation vehicle rap and inspiring a decided lack of confidence in their ability to make the upcoming Volt a success.
Recognizing that the final piece to moving forward was making peace with those disenfranchised EV1 owners, GM has has launched an effort to bring them back into the fold. In a kind of simultaneous homage to the past, mea culpa, and effort for atonement, GM is using the opportunity to show just how committed they are to making it work this time.