Ahhh. Remember that first day of college? Young. Naive. You think you can change the 
world. Then, your parents start bugging you about choosing a career and so you major in business and leave the world-changing ideas in the past.
But do you have to choose one or the other? Can you get your business degree and then set off to save the world? You can if your professor is Dr. Frank-Martin Belz or Ken Peattie, the co-authors of Sustainability Marketing: A Global Perspective.
Released just 10 months ago, the textbook has already sold 1,500 copies and been adopted by universities in the United States, Canada, UK, Australia, Germany, Switzerland, Austria, Sweden, Austria and more. Sales have been “far more than we expected or the publisher calculated,” said Dr. Belz, Professor at the Technische Universitaet Muenchen.