Just in time for summer, Reyn Spooner, the iconic Hawaiian heritage brand, launches today its first online shop. It’s the only place online to purchase the brand’s new SS10 premium collection of shirts, shorts and board shorts. A little bit about the company: Originally launched in Honolulu in 1956, Reyn Spooner debuted a premium line of re-colored, re-scaled and re-engineered men’s clothing this spring under the direction of CFDA Award-winner Gordon Thompson, with a slimmer cut aimed at a younger, more fashion forward consumer. Always influenced by Hawaii, the collection honors Reyn Spooner’s 54-year old heritage by dipping into the company’s rich archives of 2,000+ unique, trademarked prints for an updated take on their signature aloha shirts and clothing. Key items in the collection include pop-over shirts inspired by block art from Tahiti, an expanded swim collection and Reyn Spooner’s trademark reverse-print tops and shorts, all constructed with the brand’s renowned attention to detail.
Visit the online shop now at www.reynspooner.com.
Continue reading for more images.
