Will NBC’s new shows be more coloful? Its marketing certainly is

NBC-colored-cabs

Will NBC’s fall programming lineup really be "more colorful"? Maybe, if the Mr. & Mrs. Smith-inspired Undercovers from J.J. Abrams turns out to be a keeper, or Law & Order: Los Angeles rips some celebrity shenanigans from the headlines. (Hello, LiLo?) Meantime, the network’s marketing sure is Skittles-like. Here’s a shot of taxis in New York plastered with the every-color-in-a-Crayola-box campaign, from Pitch in Culver City, Calif. The cabs got their makeover this week to coincide with NBC’s new-season announcements to advertisers. The Hilton Hotel, where the dog and pony show took place, also got wrapped with the net’s multi-hued peacock mascot. Expect more rainbow ads as the fall season approaches. And even if you don’t care about Love Bites (it has that funny fashionista chick from Ugly Betty!) enjoy the landscape beautification.

—Posted by T.L. Stanley