Filed under: LA Auto Show, Hybrid, Marketing/Advertising, Hatchback, Chevrolet, GM, Electric
The votes have been cast, the tallies tallied and the winner determined: Viridian Joule will be the official name of the silvery-green hue as seen on a slew of Chevrolet Volt marketing material for what seems like the last decade or so. So, um, what does Viridian Joule mean? We’ll let the winner himself, 40-year-old David Thomas of Sanford, Florida, explain:
I looked at the photo of the Volt on the contest web site and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word – joule.
We needed a bit more help, so we looked up the word ‘viridian’. So says Dictionary.com: a long-lasting, bluish-green pigment, consisting of a hydrated oxide of chromium. OK, fine. Joule wasn’t so hard to figure out, but here’s the definition anyway: a unit of electrical energy equal to the work done when a current of one ampere is passed through a resistance of one ohm for one second. So, there you have it.
Want to know more? Click past the break to read the official press release, and see the image gallery below for more views of a Viridian Joule Chevrolet Volt.
Gallery: 2011 Chevy Volt
[Source: Chevrolet]
Continue reading “Viridian Joule” picked as winner of Chevy Volt Paint Color Contest
“Viridian Joule” picked as winner of Chevy Volt Paint Color Contest originally appeared on Autoblog on Tue, 01 Dec 2009 16:29:00 EST. Please see our terms for use of feeds.