BP and its armada of flacks are being outdone by a lone Twitter account: BPGlobalPR, launched shortly after the start of the massive BP oil spill. The Twitter account has garnered about six times more followers than BP America’s real twitter account. When a lone Twitter account outflanks your in-house flacks and armada of highly paid, self-styled “crisis managers,” that’s a good indication that your PR strategy isn’t working.
Check out some of our favorite Tweets:
See here, for more tweets from BPGlobalPR