Filed under: Videos, Chrysler, Celebrities
This is… different. To summarize, a new commercial by Chrysler is agitating for the release of Aung San Suu Kyi, Myanmar’s (a.k.a. Burma’s) pro-democracy leader and lightning rod who has been under one form of house arrest or another for twenty years. The thirty-second spot was originally created to be part of sister-brand Lancia’s sponsorship of the 10th World Summit of Nobel Peace Laureates. Says Oliver Francis, the new President and CEO of Chrysler and Managing Director of Lancia:
“We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place. In particular, those men and women who are still prisoners, like Aung San Suu Kyi. For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference.”
The spot opens with a Chrysler 300 driving next to the some still-standing sections of the Berlin Wall. It then passes by a mural of Nobel Peace Prize winner Nelson Mandela. We then see three Nobel Laureates getting out of the back of 300s: Muhammed Yunus, founder of the micro-lending Grameen Bank in Bangladesh, Polish union leader and president Lech Walesa and former leader of the USSR Mikhail Gorbachev.
As to whether or not a car company should be advocating in favor of peace and democracy, all we’ll say is we’re glad Chrysler is not fighting against ’em. Be sure to check out the video and press release after the jump.
[Source: Chrysler]
VIDEO: Chrysler ad gets political, advocates for release of Myanmar Nobel Peace Prize Laureate originally appeared on Autoblog on Fri, 04 Dec 2009 14:58:00 EST. Please see our terms for use of feeds.