In a world full of color, it seems consumers want a white/pearl truck. Is white/pearl really that awesome or a pain to keep clean?
White trucks are the most popular according to a paint survey. Sexy or a pain to clean?
For the past 60 years, DuPont has released their Automotive Color Popularity Report. This year, they found that globally 23% of all vehicles are white. White was also the top color in 2011. Apparently, this is the only report that looks at all global automotive color popularity and regional trends.
An article on Aftermarketnews.com says that while white/pearl has held steady over the past decade and is popular among most car segment. Historically though, it has been most popular in the truck segment.
Apparently, what has finally pushed it over the top if the pearl color which is gaining popularity in luxury cars.
White reigns supreme again as the most popular vehicle color in the world.
“Today, white tri-coats are more readily applicable to the global manufacturing base and evoke quality and value among a variety of vehicle segments,” according to Nancy Lockhart, DuPont color marketing manager. “Solid whites have been seen in vanilla shades, stone shades and the current preference of bright whites.”
Black though is still a top choice and is widely popular in China. Silver wasn’t that far behind.
“Silver peaked during the start of the digital age between 2000 and 2006,” said Lockhart. “We’re seeing more luxury vehicle purchases now that the economy has started to stabilize, and vehicles painted black/black effect are seen as luxury status symbols in several key global markets.”
While this report is proof that white is a popular choice, we think Tundra pickups look great in all colors. How about you? What color is your truck?
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