Like Microsoft (
MSFT),
Google (
GOOG) is in a period of transition. Both companies cut their teeth in software and grew to lead their respective industries, but then they came to a realization: unless a company controls all aspects of the user experience — software and hardware — a product will never take shape in the manner they intended. On Microsoft’s end,
the company is changing that with its Surface lineup. Google, on the other hand,
bought Motorola for $12.5 billion.
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