One of the most fascinating things about
Samsung’s (
005930) product launches is how remarkably they contrast with its television marketing campaigns. Samsung’s TV ads, as I’m sure you’ve seen by now, like to portray the company as a scrappy, funny underdog trying to make a name for himself while fighting the humorless, tired old behemoth known as
Apple (
AAPL). Samsung on television is all about
zombie unicorn games,
sharing sex videos and
making fun of iPhone fans. In other words, it’s clever, irreverent and guaranteed to make you smile.
Continue reading…