Apple (
AAPL) was once the strong, silent type. Former CEO Steve Jobs might have given rivals a jab or two during a press conference here and there, but for the most part,
Apple left the petty squabbling to its competition in recent history and relied on impactful marketing and advertising to deliver positive messages about its products. This is one of the reasons the media was taken aback when
Apple’s marketing boss Phil Schiller blasted Android on the eve of
Samsung’s (
005930)
Galaxy S 4 debut last week. According to former Apple executive Jean-Louis Gassee, this snafu was yet another sign that Apple is “losing the war of words.”
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