Cable service providers in the United States are obligated to offer lesser watched channels if they want to carry some of the more popular names. Companies such as Viacom (
VIAB), Comcast (
CMCSA) and others have bundled these smaller, more niche channels to service providers for years, however cable companies are starting to fight back. Cablevision (
CVC) recently filed suit against Viacom over this practice and other providers such as
Verizon (
VZ) are looking into new and “disruptive” payment models.
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