It doesn’t matter
how many heartfelt ballads BlackBerry (
BBRY) executives sing — the company still faces a long road ahead if it hopes to regain its status as a major power in the mobile industry.
Gartner this week projected that
BlackBerry won’t reach a 5% share of the global smartphone market until 2016 at the earliest, which only underscores how difficult it will be for the company to significantly expand while mobile giants
Apple (
AAPL) and
Samsung (
005930) dominate the competitive landscape. What’s more, Gartner doesn’t think reaching a 5% market share is even a guarantee, as it recommends that companies hold off on investing in BlackBerry Enterprise Service 10 as a mobile device management platform “until the market makes a clear statement on BB10’s success (or lack thereof).” So while
BlackBerry 10 has reportedly gotten off to a fairly encouraging start so far, there are still a lot of pitfalls that could trip the company up in the coming months.
