People-centric ads
have done wonders for
Samsung (
005930) over the past year and now
Google (
GOOG) is trying to get in on the action with a new ad for the Nexus 10 that depicts the tablet as a perfect helper for prospective parents. The ad shows two expecting parents using the tablet to help them pick out names, to read books on parenting, to film videos of their baby shower and even to watch relevant comedies such as
Knocked Up. While the new ad does fit in with the
well-established convention of tablet ads that give laundry lists of applications, it focusses more than most on telling a coherent story and of showing how the tablet can make life easier for people in a specific situation. A video of the entire ad is posted below.
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