Just as you should always be especially wary of politicians who run for office by claiming that they aren’t politicians, so too should you be wary of profit-seeking companies who claim that they’re not only after your wallet. I mention this particular public relations technique because it happens to be
the same strategy that T-Mobile is employing with its “UNcarrier” initiative, a clever attempt to rebrand the company as a consumer-friendly alternative to the twin evil empires of Verizon (
VZ) and AT&T (
T).
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