Pricing Engine is in the midst of a $1.5 million Series A round. David Liu, founder and CEO of XO Group is committing $1 million to the business. Pricing Engine is a solution provider for small businesses to help them manage and improve their online ad results.
ANNOUNCEMENT
Pricing Engine, is a simple solution to a nagging problem for time-crunched small businesses: how to manage and improve their online ad results without being a techie or spending a ton of money to have someone else manage it for them.
Pricing Engine is in the midst of a $1.5m Series A round, with $1m coming from David Liu, founder and CEO of XO Group, who is also a board member and strategic adviser as well as a reseller.
Now available for use in search advertising, Pricing Engine will add capabilities for optimizing display advertising, social media marketing and e-commerce later this year.
Jeremy Kagan, founder and CEO of Pricing Engine, is a former Vice President of Global Account Management for Sony Music Entertainment and is now an adjunct professor of digital media at Columbia Business School who has also taught at Wharton. He also advises tech startups.
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