This was
such a T-Mobile thing to do. Raising expectations for something revolutionary, trying to whip up feverish anticipation… and then delivering another $50 per month package deal. This is the same operator that has been vacillating between a value brand and a cutting edge alternative for years. The same operator who thinks that having a model who is a lookalike to a 47-year old Welsh star of musical theatre is a great way to connect with hip, young consumers.
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