The past year hasn’t been a pleasant one for Taiwanese handset maker
HTC (
2498), which despite producing
critically acclaimed smartphones continues to
struggle against the competition. Consumers have turned toward devices from Apple (
AAPL), Samsung (
005930) and LG (
066570), among others in recent months, forcing HTC to
make changes to its marketing strategy. The company’s flagship
HTC One smartphone will
compete directly with Samsung’s Galaxy S4 when both devices
launch towards the end of the month. In an effort to win back consumers, HTC will be offering goodies to early adopters of its latest flagship smartphone.
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