Apple (
AAPL) CEO Tim Cook has already
issued two major apologies in his short time as chief executive at
Apple, and the latest came earlier this week. In a lengthy letter, Cook apologized to customers in China, where Apple had been accused of intentionally avoiding warranty replacements for
iPhones and
Mac computers in order to skirt local laws that would require a new full warranty on the replacement products. The CEO admitted no wrongdoing in his apology, but China’s state-run media was instantly swayed and
went from being Apple critics to Apple cheerleaders in the blink of an eye. What was so compelling in Cook’s apology that caused China’s
Global Times to sing a new tune so quickly?
Via Forbes, the complete translation of Tim Cook’s apology letter follows below.
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