Samsung spent billions to ‘change the game on Apple’

Samsung Advertising Spend
Though Wall Street has lost faith in the company’s future growth prospects over the past six months, Apple (AAPL) has launched a number of game-changers over the past decade. The iPhone turned the smartphone industry on its head, the iPad opened up a whole new category of consumer devices, and iOS itself forced a complete overhaul of the mobile computing experience. According to Forbes, however, Apple has stepped aside and top rival Samsung (005930) is now in the process of changing the game — but in a completely different way.

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