Apple reportedly ‘caught flat-footed’ by the rise of phablets

UBS: Apple has been 'caught flat-footed' by the rise of phablets
The iPhone 5 has certainly been a hit but it doesn’t seem to have been the record-breaking, world-conquering hit that previous iPhone models have been. Part of this has been because many customers are still picking up older iPhone 4 and iPhone 4S models at reduced prices. And per Barron’s, UBS analyst Steve Milunovich thinks that part of the reason iPhone 5 sales have been “disappointing” is because an iPhone with a larger 4-inch display simply isn’t enough to get people excited in an era when Samsung is releasing phablets whose displays top 6 inches.

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