For those who followed
Nokia closely in the past decade, some of Tim Cook’s comments are starting to trigger a weird sense of dislocation. “
Our competitors have made some significant tradeoffs in many of these areas to ship a larger display. We would not ship a larger display iPhone while these tradeoffs exist.” Is this
Apple’s CEO in 2013 or Nokia’s CEO in 2007? The strongest parallel is in the weird way both companies started fighting the consumer preference for larger displays at the peak of their profitability… and then dug in as margins began eroding rapidly.
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