When
BlackBerry really began its tailspin
in the summer of 2011, the reason was clear. Handsets in the new Bold lineup were too expensive for emerging markets and the cheap Curve phones were suddenly slammed by cheap Android competition. BlackBerry has known for years that its real problem is pricing. It was the Latin American demand shift for low-end Android phones that broke the company’s back two years ago. This is why it’s so puzzling that BlackBerry had chosen to kick off its comeback with two very expensive devices, the Z10 and the Q10. This in turn means that the vendor’s first budget device, the Q5, is absolutely crucial for BlackBerry’s future.
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