True to its previous statements, Twitter is starting to roll out the professional features it’s been touting for a while now. At the moment, it’s just a small feature which enables businesses to have multiple contributors to the Twitter account. These will be able to do all the things the administrator of the account can, most importantly, they will be able to tweet from the account, but their own name will be added to the byline. What’s more, this is just an appetizer and Twitter is saying more business-related features are coming soon.
“As Twitter becomes more integral to businesses, they will need more business specific features from Twitter – both on the web and API. We have been working on some of these features and are ready to start a limited beta test of one that’s further along in development,” Twitter explained. “The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account.”
Contributors is in beta for now and is the first feature geared towards businesses and professional accounts to be launched. If simple enough to use, Twitter account admins will be able to invite other Twitter users to… (read more)