We’ve been talking a bit about some of the communications problem Google seems to have at times, often not doing a very good job communicating with the public on things that may impact them greatly. Here’s yet another example, sent in by Ryan, who notes that many people have recently been kicked out of Google’s AdWord program with no recourse or explanation.
Now, it seems pretty clear that Google is trying to block “bad” advertisers who are somehow lying or cheating the system — and that’s a good thing. But these sweeping bans seem to be catching plenty of legitimate advertisers, and even more frustrating than the “ban” itself is the fact that as many times as you attempt to get them to explain why you were banned or ask for your case to be reconsidered, the company’s response is, effectively, to tell people: “You were banned for being bad, and you will never advertise with us again. Goodbye.” While I’m sure plenty of the banned accounts were banned for nefarious activity, it seems ridiculous to do a permanent and total ban with no explanation whatsoever. Google has been known to do this before (certainly many folks who use AdSense have received similar notices with the same lack of info or recourse). It’s just a shame, because it’s the sort of thing that Google could do right, and seems to have chosen not to.
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