The current image of Santa promotes obesity, speeding and possibly “drink-driving,” complained Australian researcher and public health expert Dr. Nathan Grills. His work on Santa’s image was published online this month on BMJ.com. The analysis is called Santa Claus: a public health pariah?
According to Grills, Santa is the only fictional character more highly recognized by American school kids than Ronald McDonald. And a recent study confirmed that Santa awareness is almost universal. With that kind of recognition, it stands to reason that perhaps Santa’s rotund figure could use some trimming down to promote more healthful living. And maybe he could ride a bike instead of sitting in a sleigh powered by magic reindeer. Yet, who’s ready to mess with an icon? It’s like making the Cookie Monster less fond of cookies. Oh, that’s been done…
Grills also argues that Santa has been used to promote harmful products, and he could also promote driving after drinking due to the tradition of leaving a brandy out for Santa. Other popular Santa treats include cookies and mince pies — not exactly healthy either.
Grills noted, “Santa only needs to affect health by 0.1% to damage millions of lives.” He’d like to see Santa’s popularity used to promote healthy living instead of magical laziness.
Grills thinks more research on Santa’s influence is needed, but he’d like to see a slimmer Santa next year. Despite Santa’s faults, he does have some good points, like symbolizing the spirit of giving and helping to create a reverence for old guys.
Do you think that Santa is bad for public health, or should he get a break?
(Image via stock.xchng)
Post from: Blisstree