Author: 37signals.com

  • Descriptive words and phrases found on a $6 bottle of hand soap

    • Extremely mild
    • Richly foaming
    • Naturally gentle
    • Deeply cleanses
    • Nourishes
    • Pure and soothing
    • Synergistically
    • Refresh and restore
    • Skin radiance
    • Cool soothing
    • Protects and restores balance
    • Harmonize and replenish
    • Additional moisturizing benefit

    What doesn’t this stuff do? Lather up and this naturally gentle, richly foaming, pure and soothing nourishing cleanser will synergistically refresh, harmonize, replenish, protect and restore balance with cool soothing botanicals.

    Kinda ridiculous, isn’t it? Reading this should remind you to read your own site, your own marketing copy, your own definitions.

    What claims are you making? Do you really believe them? What are you saying? Does it make any sense? How are you describing your product? Is it accurate or just a sea of adjectives that look good and sound good together? What story are you telling or selling? Whatever it turns out to be, are you really OK with it? Deep down inside, is it something you’re proud of?

  • INSIGHT: When debating UI, a picture is better than

    When debating UI, a picture is better than a description. And a functional mockup is better than both. But debating UI without being able to look at something is a waste of time.

  • Basecamp turns 6

    Today Basecamp turns 6. We launched Basecamp in February 2004 – here’s the original post on SvN that launched it all.

    Stats

    Birthday stats are always fun. Here are some of our favorites:

    • 55,700,000 comments
    • 53,000,000 megabytes of uploaded files (that’s 53 terabytes)
    • 38,000,000 to-dos
    • 24,600,000 messages
    • 8,600,000 completed milestones
    • 3,600,000 users
    • 3,600,000 projects
    • And for the technically minded: At peak we’re doing 220 requests a second with an average response time of 160ms.

    These numbers are based on open accounts. We’re not counting cancelled accounts or deleted messages/comments/to-dos/files etc.

    We’re thrilled with the growth over the last year. Thanks to everyone who uses Basecamp or any one of our products. We’ve got some great stuff in store for you this year so stay tuned!

  • Computers shouldn’t make people feel like idiots

    Predictably, some argue the iPad doesn’t do enough. It needs a keyboard or a removable battery or multitasking ability or whatever.

    But there’s an interesting backlash to that backlash. (Meta-backlash!) The discussion has people openly discussing an ugly truth that doesn’t typically get a lot of play among tech geeks: People don’t know how to use computers. And not just stupid people. Millions of people. People who are adults. And that’s pretty damn lame.

    (Bold emphasis in the following excerpts is mine.)

    Fraser Speirs writes this in “Future Shock”:

    I’m often saddened by the infantilising effect of high technology on adults. From being in control of their world, they’re thrust back to a childish, mediaeval world in which gremlins appear to torment them and disappear at will and against which magic, spells, and the local witch doctor are their only refuges…

    The Real Work is not formatting the margins, installing the printer driver, uploading the document, finishing the PowerPoint slides, running the software update or reinstalling the OS.

    The Real Work is teaching the child, healing the patient, selling the house, logging the road defects, fixing the car at the roadside, capturing the table’s order, designing the house and organising the party.

    Steven Frank says:

    Since the days of the Apple ][, C64, and Atari 400, all we’ve done is add, add, add. Add more features to sell more computers. We’ve never stopped to take anything away.

    I’m weary of this notion (even when presented as satire) that anyone who can’t master a computer must clearly be mentally retarded.

    So while we trump up our skills at designing “easy to use” interfaces for our applications, millions of people are still trying to figure out how to get our beautifully designed application out of its zip file or disk image. Or where in fact the Downloads folder is. Or what, exactly, a folder is. If we hadn’t been there for every step of the personal computer evolution since the days of DOS and AppleSoft, I wager we’d find it pretty bloody confusing as well.

    Rob Foster “On iPads, Grandmas and Game-changing”:

    My mother-in-law walked in the door the day of the keynote and the first thing out of her mouth was “Did you see that new Apple iPad? That looks like it would work for me. Would that work for me?”

    I was utterly flabbergasted. She NEVER talks about computers or technology. She tolerates them at best. Her attitude is typical of most baby boomers I’ve talked to regarding computers. She wants to benefit from them but is frustrated by the wall she must climb in order to do so. She’s learned how to use email and a couple of other things on the Internet and that’s about it…

    I’ve long felt that computers were too hard to use, that the filesystem should NEVER be seen by the user. That human-computer interaction should favor the “human” side.

    That these conversations are even going on is a good sign. For those of us surrounded by the minutiae of computers all day, it’s easy to forget there’s a world of people out there who just don’t get it. And it’s not their fault. It’s ours.

    Apple has decided it’s worth throwing out advanced features in order to get these people onboard. Anyone who builds apps would be wise to consider taking a similar path. (Note: It’s not just about making a computer or an app more accessible for people who don’t get it. It’s also for people who do get it because this way is better.)

    You can spend so much effort tweaking code or a specific part of the UI or adding a new pet feature that you forget the most important thing of all: People need to be able to START using your product. If they can’t do that, who cares about the rest?

    You can crank up the snow machine. You can set up the slalom course perfectly. You can shape all the moguls so they’re just right. But if people can’t ever get on the ski lift, there ain’t gonna be any race.

  • VIDEO: Stephen Colbert on Blippy: “This is more

    Stephen Colbert on Blippy: “This is more exciting than going through old receipts. It’s going through new receipts!” (Outside USA? Try this version.)

  • [Podcast] Episode #7: Ryan Singer on the 37signals design process

    Time: 19:24 | Download MP3



    Like this episode? Please share it with your friends:

    Tweet this podcast  Post to Facebook

    Life as a 37signals Project Manager
    Ryan Singer, who manages 37signals’ products and designs interfaces, talks about the company’s design process. He discusses how the design team works with each other and collaborates with programmers. He gives advice to other design/development teams on how to work together smoothly. He talks about how studying Rails has made him a better designer. He explains why Christopher Alexander and Edward Tufte have been big influences. And information architecture even gets some love!

    See related links for this episode. Previous episodes available at 37signals.com/podcast. Subscribe to the podcast via iTunes or RSS.

  • Launchpad deep links for Highrise, Backpack, and now Basecamp

    We’re really having fun digging into all the useful things we can do now that our customers have 37signals IDs. The Launchpad is one of those playgrounds.

    Last night we added deep links to Basecamp accounts. Deep links let you jump into an account without having to first log into the account and then choose where you want to go.

    For example, deep links for Highrise let you jump right to your deals, cases, tags, tasks, or contacts. Deep links for Backpack let you jump right to your calendar, pages, reminders, or journal. And now deep links for Basecamp let you jump right to one of your five most recently accessed projects.

    Here’s a video to show you how it all works:

  • Great products are triumphs of taste

    There’s more to building a great product than just studying the market or the technology or competitors. You need to have taste too. You need to understand what “great” means in a big picture sense, not just in your chosen field.

    At least that’s what Steve Jobs thinks:

    Great products, according to Mr. Jobs, are triumphs of “taste.” And taste, he explains, is a byproduct of study, observation and being steeped in the culture of the past and present, of “trying to expose yourself to the best things humans have done and then bring those things into what you are doing.”

    Want to build a great iPhone app? Go listen to Billie Holliday. Trying to design a piece of hardware? Visit a Frank Lloyd Wright house. Aiming to write great marketing copy? Read Aldous Huxley. Need a color scheme? Go to the museum and check out some Mark Rothko paintings.

    Studying masters in a wide range of fields is how you learn greatness. Their creations may not have a direct, instant benefit on whatever you’re making, but soaking them in will change the way you think and the decisions you make. (Side benefit: You’ll be a lot more interesting person too.)

    Related: Acquire taste [SvN]

  • PHOTO: This “too many emails?” downgrade option

    toomanyemails.png

    This “too many emails?” downgrade option from chefscatalog.com is a nice way to keep people in the fold (as opposed to merely offering unsubscribe).

  • QUOTE: Of all the sources of funds for an early

    Of all the sources of funds for an early stage venture, revenue is the most compelling demonstration of traction. Too many entrepreneurs view fund raising as an accomplishment in and of itself…A lot of what’s written about Silicon Valley entrepreneurship is actually part of a sales pitch or positioning for the venture ecosystem.

    —Sean Murphy in “Overnight Success”

  • Launch: 37signals Answers

    A few weeks ago we posted about our new way of working. Small teams of three, two-week iterations, and two-month resets.

    First iteration

    For the first two-week iteration, Team Bravo took on a revamp of our customer forums. For a couple of years we’d been using forum software called Beast. It served its purpose well, but it was time for something better.

    The forums were structured in the traditional way: They were separated by product and grouped into categories. There were forums for feature requests, troubleshooting, how-tos, etc. It worked well enough, but it really wasn’t a good match for the primary use of the forums: asking and answering questions.

    We also didn’t have any formal spam protection on the forums so every day we had to go in manually and clean out spam. Plus, the anonymity of the forums led to the common devolution of discussion seen across anonymous forums across the net. We had to do better.

    So Team Bravo pitched a total re-do. We accepted.

    A change of direction

    The early mockups for the revamped forum followed the structure of the old forum. Products and categories. We fell into the trap of redoing something by using the old as the guide for the new.

    But a few days in we shifted directions and decided to structure the forums in more of a Q&A format and less of a “subject” and “body” format with the usual categories. 37signals Answers was born.

    How it works

    When you visit 37signals Answers you are shown a list of the products supported by Answers.

    More…

  • LINK: “Where one studies has no correlation to entrepreneurial success”

    “Where one studies has no correlation to entrepreneurial success”

    81% of tech company founders came from “regular” schools as opposed to elite institutions. Also, young guns may get more attention from the media, but most tech companies are founded by people who are out of school 13+ years.

  • PHOTO: Always interesting to see western and eastern

    dhh-tweet.png

    Always interesting to see western and eastern characters intermingling.

  • 13 video player UIs in 24 hours

    I ran across the following video player UIs in the past 24 hours.


    Blip


    ESPN


    Flickr



    Google Video


    Justin.tv


    Metacafe


    MySpace


    Quicktime


    Ustream


    Viddler


    Vimeo


    Yahoo Video


    YouTube

  • VIDEO: Remarkable mud-ring hunting technique of

    Remarkable mud-ring hunting technique of bottlenose dolphins. Bottlenose dolphins are the only known dolphins to practice this technique. Smarty smart smart.

  • QUOTE: All I ask of you is one thing: please don

    All I ask of you is one thing: please don’t be cynical. I hate cynicism — it’s my least favorite quality and it doesn’t lead anywhere. Nobody in life gets exactly what they thought they were going to get. But if you work really hard, and you’re kind, amazing things will happen.

    —Conan O’Brien on his final show.

  • Shokunin kishitsu, the craftman’s spirit

    Do Americans have bad taste? It’s a question we discussed here a few months back. Related, here’s a piece where Kenya Hara discusses Japanese aesthetics.

    When coming back to Tokyo from abroad, my first impression usually is: What a dull airport! And yet it’s clean, neat and the floors deeply polished. To the Japanese eye, there’s a particular sense of beauty in the work of the cleaning staff. It’s in the craftman’s spirit — “shokunin kishitsu” — which applies to all Japanese professionals, be they street construction workers, electricians or cooks…

    There is a similar craftman’s spirit (“shokunin kishitsu” or “shokunin katagi”) in Europe. Yet in Europe I can see it coming alive only from a certain level of sophistication. –In Japan, even ordinary jobs such as cleaning and cooking are filled with this craftman’s spirit. It is is common sense in Japan.

    Hara also discusses why Japanese cooks prefer knives without any ergonomic shape.

    A flat handle is not seen as raw or poorly crafted. On the contrary, its perfect plainness is meant to say, “You can use me whichever way suits your skills.” The Japanese knife adapts to the cook’s skill (not to the cook’s thumb). This is, in a nutshell, Japanese simplicity.

    knife

    [thx Eva]

  • LINK: Unlearn your MBA – David talks REWORK at Stanford

    Unlearn your MBA – David talks REWORK at Stanford

    A great hour-long talk and Q&A session with David at Stanford last night. He covered topics and perspective from our upcoming book REWORK (due out in the US on March 9, 2010).