ScanScout Inc., a Cambridge, Mass.-based developer of software for inserting contextual advertising into Internet video, has raised new Series B funding from EDB Investments of Singapore. This closes out an $8.5 million Series B round. Other company backers include Catalyst Partners, First Round Capital, Time Warner and Ron Conway.
PRESS RELEASE
ScanScout ( http://www.scanscout.com ) today announced that Singapore-based EDB Investments (EDBI) has made an investment in ScanScout to close the in-stream video ad provider’s series B round at $8.5 million. The new funds will aid growth of the company in the United States as well as establish new developments in the Asian market, including the company’s new Singapore headquarters, its first office in the region. The strategic investment from EDBI follows the launch of ScanScout’s new Super Pre-Roll video ad unit. The format solves pre-roll’s engagement limitations by integrating interactive elements into the ads and creates an environment that is more compelling for viewers and beneficial for brands.
“ScanScout continues to provide advertisers and consumers the best experience with in-stream video ads and EDBI’s investment will ensure that we maintain that practice,” said Bill Day, CEO, ScanScout. “Adding EDBI as an investor is a testament to ScanScout’s desire to grow both domestically and internationally and is a resounding endorsement of the potential of online video industry.”
“ScanScout has proprietary technologies that are scalable and borderless, and fits very well with EDBI’s investment interests in the exciting field of digital media,” said Swee-Yeok Chu, CEO of EDB Investments. “With its novel underlying technologies and the strong growth of online videos in the industry, we look forward to ScanScout expanding its international footprint and growing new capabilities in Singapore as its global launch point in Asia.”
Over the past year, ScanScout has experienced tremendous growth. ScanScout was ranked by comScore in July 2009 as the largest online video ad network and its network of 600-plus premium publishers continues to grow rapidly due to market-beating CPM pricing and the ability to monetize both pre-roll and overlay ad impressions. ScanScout is the only comprehensive online video advertising company in the market today with an at-scale network for both pre-roll and overlay ad units. Over the last year, ScanScout has run several hundred ad campaigns for leading ad agencies and their clients.
The popularity of online video continues to grow at an impressive rate across the globe. In the United States alone, advertising revenue within the medium is projected to eclipse $4b by 2013 with 85 percent of U.S. Internet users interacting with online video, according to recent eMarketer reports.
About ScanScout
ScanScout is video advertising that guarantees results. As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, Scanscout generates engagement and value throughout the entire video-viewing experience. Partners include more than 600 premium sites including RealNetworks, Fox News and Broadway.tv. For more information, please visit: www.scanscout.com.
About EDB Investments
EDB Investments (EDBI) is a leading investment firm headquartered in Singapore with worldwide presence. EDBI invests globally in the innovative and dynamic sectors of Biomedical Sciences, Clean Technologies, Digital Media, as well as key industries in Singapore. As a value adding investor, EDBI works closely with its portfolio companies, leveraging on its extensive networks and experience to help bridge and drive the companies’ growth strategies for Asia. For more information please visit www.edbi.com.
You’ve been pregnant for 40 years huh? Wait, I mean 40 weeks. Most women can’t wait for their baby to be born once they hit the last month of pregnancy. Bladders are small, backs are sore, feet are swollen, and they can’t wait to meet their new bundle of joy. Many women seek advice from friend, books, or the Internet on how to naturally induce their labor. Nipple stimulation almost always comes up in conversation. If you are pregnant and someone tells you to use nipple stimulation to induce your labor, smile but don’t take their advice.
Your relationship with your caregiver is the most important one you should develop during your pregnancy. It is important that your OB/GYN or midwife shares the same beliefs and views that you do. You have chosen this person to bring your precious bundle into the world and have entrusted them with not only your life, but the life of your unborn child – and your aftercare. It is important that you set up a time to meet with them before making your final decision; you can then determine if they are the right fit for you. You may be able to get recommendations from friends or even your family doctor if they do not deliver babies themselves. A lot depends on whether you want a natural birth in a birthing center, which is more personal and less clinical, or if you want to go the traditional route in the hospital. A lot will also depend on your medical condition during pregnancy. You may be limited. No matter which one you choose, it is important to make your views known.

The startup’s data shows that in September, 42 percent of requests in the U.S. were made from Wi-Fi capable devices. Meanwhile, 18 percent of actual U.S. requests were made over a Wi-Fi connection compared to only 5 percent in September 2008. The presence of the iPod touch and iPhone are the primary drivers behind this growth. In both the U.S. and the UK, those two devices helped bolster the web usage, AdMob data shows.









The Prime Minister hosted a reception at Downing Street last night in honour of the Soldiers, Sailors, Airmen and Families Association (SSAFA) Forces Help charity.