Author: Elyssa Pallai

  • Open Thread: Women in Leadership Roles Yet? No. But Why?

    women leadershipDoing research to attract more women to our Mobile Summit on May 7, 2010, I revisited some of ReadWriteWeb’s past articles on gender and tech. In January, we discussed “‘Sexy Girls,’ Smart Women and Tech” in an open thread where we asked for readers’ opinions and had an open discussion on women’s issues, like whether it’s true that some good-looking women get flaunted as sex symbols, while other women get overlooked, are underpaid and not taken seriously.

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    Commenters, among other really interesting discussion points, asked for stats to back up statements. In Harvard Business Review Magazine this month I stumbled across a rather depressing recent study [PDF download], which, on the bright side confirms that looks have little to do with pay scale, ability to secure a leadership role, or smarts. However, on the dark side, it showed gender still very much does matter.

    Findings of the study show women’s transcendence to leadership roles has not occurred, inequality remains entrenched in terms of pay, career advancement, as well as career satisfaction. Shockingly, study respondents weren’t just any other Joanne or Joe Schmo in the workforce. The study tracked the smartest and brightest grad students from elite MBA programs, around the world, from 1996 to 2007. These are motivated and talented men and women.

    In the words of Harvard Business Review, “Pipeline’s Broken Promise, examines the past two decades in which leaders have counted on parity in education, women’s accelerated movement into the labor force, and company-implemented diversity and inclusion programs to yield a robust talent pipeline where women are poised to make rapid gains to the top. ”

    The survey took into account experience, time since MBA, first post-MBA job level, industry and global region of work at the time of survey, and found that:

    • Men were twice as likely as women to be at the CEO/senior executive level.
    • Men’s pay out paced women’s.
    • Men significantly outpaced women moving up the career ladder when starting out in similar level roles.

    These findings are not specific to any industry, including technology. Even I was shocked looking across this Microsoft org chart. For some reason seeing things in list format made the differential of men to women in Microsoft management even more striking. Note this isn’t for lack of women candidates as women make up almost half (49.9% in October 2009) of the workforce – no, we aren’t leaving work to have babies either!

    I am stereotypical myself. I personally have clawed my way all the way to middle management after 20 years working in the tech industry, while men younger than I hold more senior roles. Is this simply because I am a woman? These findings would say, “Well, yes.” So what is it about men and women? Will there ever be a time where women aren’t looked on as women in the tech industry, but just as smart people with skills that fit a certain role, best?

    I personally know a lot of extremely smart women, all of whom that have had to go out on their own to make it above the glass ceiling. So is it just men in management holding us back?

    I find this study pertinent, not just to my own work experience, but also as we are a month away from the Mobile Summit in San Francisco on May 7. Looking to encourage a stronger female presence, we felt compelled to get out and ask women and men alike the following questions so please take the survey – it is just three questions.



    Your thoughts and comments please.

    Also see these related articles on other websites from Clay Shirky, Jeanne of Feministing, danah boyd and Gina Trapani, which have some interesting comments and counterpoints on why the glass ceiling still exists.

    Photo by Faakhir Rizvi.

    Discuss


  • Never Mind the Valley: Here’s Boulder, Part 2

    Nestled in the foothills of the Rocky Mountains and fueled by leaders and social hubs such as Micah Baldwin, Tech Stars mentor, #followfriday creator and now chief community caretaker at Graphic.ly of Digital X, and Robert Reich, the founder of Boulder/Denver Tech Meet-up, Boulder’s startup community is pumping, even in the midst of recession.

    Boulder is the home of Blue Mountain cards, one of the first successful online greeting cards websites. In the 1990s, Fortune 1,000 tech companies popped up all over the Western prairie between Boulder and Denver. Since then, Boulder’s creative, crunchy, beautiful mountain environment has nurtured a self-supporting startup tech ecosystem.

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    We already wrote about Boulder in our Never Mind the Valley series, and recently had the chance to visit the city and lunch with four of the region’s startups. Here is what we found.

    Community Support

    RWW’s Never Mind the Valley series:

    The Boulder startup community, continues to be a supportive, passionate community with talented individuals, inspired ideas that is affecting change politically and economically in the United States. Lunching with four startups that Micah Baldwin organized was like lunching with a family. The group we talked with share office space, mentor each other and talk proudly of each others ideas and accomplishments.

    The Underground Rail Road

    Attracting talent is foundational to any startup environment. Eric Marcoullier, co-founder of Gnip described the “underground railroad” of transients that have made their way from Silicon Valley to Boulder. “Weekly I would get emails asking about what Boulder was like. Eventually I just started telling people to come here, visit and ask the locals themselves,” he said. Venture capitalists have also made their way from busy Silicon Valley to the Boulder Valley.

    Affecting Change – The Startup Visa Act

    Once you have the foundation of talented motivated individuals, ideas flow. Brad Feld of TechStars took the idea for a national startup visa bill and made it a reality. TechStars receives proposals from all over the world. Startups based in foreign countries come on tourist visas with great ideas – and potential jobs are being sent home with them. The startup bill seeks to change this. The bill will enable companies that do not have U.S. citizen or resident status, but who have blessed by at least $100,000 in VC investment, to start their companies in the United States.

    Measuring Outcomes

    The four thought-provoking, pioneering startups we met with had had nothing but positive things to say about TechStars and starting a business in Boulder. Each had a unique story; two of them were locals and all of them men.

    Gnip

    Eric Marcoullier, co-founder of Gnip, launched two years ago with the unique idea of providing data collection and analysis of social signals across multiple social websites to help companies improve their product and service experience. The Gnip platform and service bridges the gap between the data APIs between large companies and multiple social sites such as Facebook, Twitter and Post Rank. ReadWriteWeb has covered Gnip extensively. Since its launch, Gnip has changed its technology strategy and will be re-launching soon.

    Everlater

    Natty Zola and Nate Abbott spent one year sleeping on couches as they traveled across five continents before they came up with the concept for Everlater. Everlater allows travelers to easily record and share their travel experiences through Twitter and Facebook. The platform allows users to use data from across multiple photo sharing sites. People can also publish their travel “scrapbooks”. An algorithm lays out the book automatically so you don’t have to. For hopeless photo organizers like me, this is a godsend!

    Next Big Sound

    Alex White, co-founder Next Big Sound, provides cultural analytics specifically to music companies. Music professionals can track how fans interact with their music, or music from many musicians across sites such as MySpace and LastFM. It is currently developing a premium service.

    Graphic.ly

    Micah Baldwin is not only social hub-connector extraordinaire, but also works for the uniquely cool comic book community Graphic.ly. Graphic.ly, which is currently in private beta, hopes to open opportunities for comic book creators, publishers and enthusiasts that are currently suffering under a one distributor model – as well as reawaken America’s and the world’s love for online comics. Members can both purchase and discuss comic books on Graphic.ly.

    Ties to the Universities

    Startup’s ties with Colorado universities are immature, but starting to materialize. The morning of our lunch someone from the Colorado startup community (who we promised not to name) had met with the University of Colorado. As the individual put it, “Universities are turning out graduates prepped for a traditional computer science career at the likes of Lockheed Martin. We don’t need MBAs – we need coders.” The local Universities are overlooking careers in startups that are based – literally – around the corner or down from “The Hill” as a viable career option. An exception, University of Colorado Law School is has been offering startups free legal advice in exchange for student experience.

    Judging from the close-knit group of entrepreneurs we saw, Boulder has matured significantly since the dot-com boom and bust. The only thing lacking at lunch was more estrogen.

    Discuss


  • SXSW 2010 for Marketers & Online Strategists

    SXSW 2010 newbie new noobNavigating SXSW is overwhelming to say the least! To help you out ReadWriteWeb has been breaking the events, panels and parties down into vertical reviews. This post provides what we think are some of the best for marketers and online strategists. We’d also love to hear your recommendations in the comments.

    Online strategy is multi-faceted. You need to know as much about marketing and understanding people and their motivations as you do perfecting the online experience, understanding the next technology breakthrough on the horizon and being an excellent conversationalist – while still being able to measure the impact of it all. So this list provides a smattering of some of the best to see in all four.

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    This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn’t your cup of tea, be sure to check back for more information soon!

    SXSW SXSWi 2010 design designerHow Your Brand Can Succeed in the New Web

    With Brian Solis. “Engage is the new book by Brian Solis that will debut at SXSW. Representing the third book on new media and its impact on society, culture and communication. Engage will help anyone not only understand the changes in the media landscape but also how to lead it. Brian Solis will be joined by a special guest to discuss the new book and answer questions followed by a book signing.”

    SXSW SXSWi 2010 design designerThe Future of Influence

    “The ability to share online has allowed consumers to control and filter the Web. For brands and publishers, tapping into Influence is critical to social media’s future. What is influence and how is it measured? Leading voices in social media from multiple backgrounds will define the value of influence, discuss best practices, and predict future impact. Data will be shared! This panel is sponsored by ShareThis.” With Tim Schigel, Paul Berry, Dave Knox, Mike John-Baptiste, Shiv Singh.

    SXSW SXSWi 2010 design designerExtending Your Brand? There’s an App for That

    “For many, brand extension into the digital realm means a Web site, a banner ad, a viral campaign. But applications can extend conversations and perceptions of a brand, as well as add to discussions and ideas in compelling new ways. How can applications help your brand and idea be more authentic, genuine, user friendly, and just plain old fun? Learn from the folks that are making it happen. This panel is sponsored by Microsoft Silverlight.”

    SXSW SXSWi 2010 design designerThe Human Experience

    With Gary Vaynerchuk. The content of this presentation has not been announced, but knowing Gary and his successful track record in growing business through the use of social media, this one is not to be missed.

    SXSW SXSWi 2010 design designerProgram or be Programmed: Ten Commands for a Digital Age

    With Douglas Rushkoff. “Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other’s values.”

    SXSW SXSWi 2010 design designerI Don’t Trust You One Stinking Bit

    “What gives people confidence on the Web? Bringing together experts in social capital and online trust, we help you build the company your users can love and call their own.” With Chris Brogan and Julien Smith.

    SXSW SXSWi 2010 design designerMonkeys with Internet Access: Sharing, Human Nature, and Digital Data

    Clay Shirky hasn’t announced the content of his presentation yet. He “divides his time between consulting, teaching, and writing on the social and economic effects of Internet technologies. His consulting practice is focused on the rise of decentralized technologies such as peer-to-peer, Web services, and wireless networks that provide alternatives to the wired client/server infrastructure that characterizes the Web.”

    SXSW SXSWi 2010 design designerThe Young and the Digital

    With Craig Watkins. “In 2006, S. Craig Watkins participated in the MacArthur Foundation’s well-funded digital media initiative alongside a select team of scholars and tech experts. The goal was simple: to understand young people’s emphatic embrace of social and mobile media. Watkins went on to build a small research team that skillfully collected over 500 surveys and conducted 350 in-depth interviews with young adults, parents, and educators.”

    SXSW SXSWi 2010 design designerDesign and Usability, The UX of Mobile

    “The term ‘user experience’ used to be an afterthought in mobile application design. The iPhone changed all that and has set a new benchmark for user experience on mobile devices. This panel will serve as a primer for anyone interested in learning how to apply UX principles to the creation of applications for iPhone, Android, and mobile websites.” With Barbara Ballard, Tom Limongello, Scott Jenson.

    SXSW SXSWi 2010 design designerThe Ten Commandments of User Experience

    “User experience is the result of your interactions with a product or service, specifically how it’s delivered and its related artifacts according to the design. In this presentation we will explain how following the 10 commandments can boost your project’s ease of use, appeal, conversion rates, and more.” With Raina Van Cleave, Nick Finck.

    SXSW SXSWi 2010 design designerPersuasive Design: Encouraging Your Users To Do What You Want Them To!

    “So you’ve designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren’t using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.” With Andy Budd.

    SXSW SXSWi 2010 design designerMy Three-Year Old Is My Usability Expert

    “Children are perfect testers for the innate usability of visual structures. Learn how neuroscience and cognitive psychology research can make your designs and interfaces more intuitive.” With Dave Stanton.

    SXSW SXSWi 2010 design designerCan the Real-Time Web Be Realized?

    “The emergence of the real-time Web enables an unprecedented level of user engagement and dynamic content online. However, the rapidly growing audience puts new, complex demands on the architecture of the Web as we know it. This panel will discuss what is needed to make the real-time Web achievable.” With Scott Raymond, Brett Slatkin, Dare Obasanjo, Marshall Kirkpatrick, Jack Moffitt.

    SXSW SXSWi 2010 design designerTime + Social + Location. What’s Next In Mobile Experiences?

    “As more devices become location aware, social uses will continue to evolve beyond just who and what,to WHEN. Adding the temporal dimension creates new opportunities for social interaction. Learn about ways to leverage and use technology to add features at the intersection of temporal, social, and location.” With Naveen Selvadurai, Josh Babetski, Greg Cypes.

    SXSW SXSWi 2010 design designerActivityStrea.ms: Is It Getting Streamy In Here?

    “From Facebook’s newsfeed to Twitter’s relentless real-time updates, the metaphor of the “stream” has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms – the open format adopted by Facebook, MySpace, and Windows Live – and how it’s fundamentally changing the social Web.” With Chris Messina.

    SXSW SXSWi 2010 design designerHTML5: Tales from the Development Trenches

    “HTML5 is coming. Originally called “Web applications 1.0″, it brings new semantics, JavaScript APIs for drag and drop, offline storage, generating images, plugin-free video and form validation. It’s upset semantic Web advocates, accessibility evangelists and baffled developers. Cut through the crap: learn what it is and what it does.”

    SXSW SXSWi 2010 design designerWhat Are Analytics? A Guide To Practical Data

    “Analytics are often a confusing and convoluted mess, but that doesn’t mean that they have to be. The Guide to Practical Data will help ensure you’re reaching your full analytical potential. Learn how to analyze public and proprietary data to accelerate the success of any initiative.” With Margaret Francis, Blake Robinson.

    Those are our SXSW Interaction recommendations for marketers and Web strategists. If you’ve got suggestions or feedback, let us know in the comments! See you in Austin!

    Discuss


  • Reusing and Recycling With Toyota Conversations by Tweetmeme

    In the kids book “George Saves the World by Lunchtime”, George saves the world through recycling. His four tips are reduce, repair, reuse and recycle. When Toyota decided to build Toyota Conversations Powered by Tweetmeme, they applied the same approach. The collaboration is about more than simply utilizing a social media tool to reach out to customers. It also allows Toyota to meet business objectives like reducing resources, while at the same supporting customer-friendly initiatives such as transparency and engagement.

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    Reduce

    Simply by automating the collection of content, Toyota minimizes the number of people, time and level of effort required to run a highly engaging website. No one is needed to create content, no complicated workflow and approval process – no manual push to live. The content is published for the most part by fans and nay-sayers of Toyota alike. This means Toyota staff can concentrate on curation, conversation and engagement.

    Reuse

    The entire site, from front to back, is reusing existing resources. The hardware, software and interface design is developed and delivered by Tweetmeme. The platform existed – Toyota is just tweaked existing data to deliver relevant, real-time content to the press, its customers, its employees – and let’s not forget the competition.

    Recycle

    Instead of building from scratch, Toyota is recycling an existing idea and repurposing it for its own needs. As such, the solution was most likely delivered in a quarter of the time (or less) that it would have taken Toyota to build a similar solution. And even if Toyota tried to create the experience from scratch, it most likely couldn’t replicate the Tweetmeme model as it also gained the brains, years of research and development and data management skills of Tweetmeme.

    Management is RELATIVELY happy as the solution is inexpensive, quick to market, and from a development perspective, generally risk free as it is a proven solution that Tweetmeme will continue to evolve. The data geeks are happy because they have a new toy to play with, while the marketing team is thrilled because they have a platform to view real-time what customers are saying, and respond accordingly.

    These concepts of reuse, reuse and recycle on the Web are not new, however Tweetmeme example is a solid case study that demonstrates these concepts well.
    Discuss


  • The Man on Your iPhone: 3 Government Apps Done Right

    government agency iphone appIt was a few years ago that the World Internet Project stated that “broadband changes everything.” The next evolution of the Web no doubt is largely being driven by the amazing user experience and functionality delivered by the iPhone and other smartphones. iPhone applications are no longer just toys for techies! This week we looked at examples of health and fitness iPhone apps, and 2010 Winter Olympics iPhone apps. Today we check out what’s being delivered by government.

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    These app posts aren’t about listing the “best” iPhone apps in a given category. That’s because deciding which app is best for you really depends on your requirements. For example, if you are looking to a government agency to help you find the nearest library, you’re not interested in an application that allows you to calculate mortgage rates – even if we recommended it. So what we’re doing is showing examples of available functionality.

    Government agencies around the world are notorious for delivering less-than-optimal website experiences. This is often due to a government agency, rather than citizens, driving website requirements.

    There are other factors, such as legislation, that demand transparency and leads to the publishing of multiple documents that the majority of people could care less about. As a result, government domains have bloated to unbelievable sizes, and some governments such as those in the U.K. and New Zealand have adopted consolidation policies.

    Based on this example, we have to admit we were expecting that governments would simply port their same, less-than-optimal website experiences to the mobile Web. However, we were able to uncover a few intriguing mobile government apps that are, to our delight, useful and usable!

    Reporting an Issue to Government

    government app iphone gorequest

    GoRequest is a location-aware iPhone application that allows a person to log an issue with their local government. The app is free and submits issues directly into the issue tracking system. The user experience is top notch – simple and task oriented. Unfortunately, it is only available in 22 cities so far in the U.S.

    For the lucky ones that live in these enlightened locations, you are able to select from a list of potential issues as broad as Road Kill (Dead Animal on Roadway), Graffiti, Accidental Spills, Illegal Dumping, Abandoned Vehicles, Police Non-Emergency, Ice Removal From Gutters and more. Once you have selected the issue, you can enter a description and take a photo of, for example, the dead animal. The application detects your location automatically.

    America’s Most Wanted

    government app iphone fbi most wanted

    The U.S. Federal Bureau of Investigation has launched, of course, an app for its Most Wanted list. The app lists the Top Ten Most Wanted, the Most Wanted Terrorists as well as a list of top missing kids.

    If you have information about one of the Most Wanted, you can submit a tip to the FBI. The app also provides links to FBI Tweets and its YouTube and Facebook pages. Unfortunately there is no sharing functionality incorporated into the app. The application was built by NIC, which is a provider of outsourced eGovernment portals.

    Government Data On Steroids

    government app iphone nyc new york city

    NYC Way is a great example of application developers taking all the open government data they can find and turning it into something useful – although we question the usability. NYC Way was pointed out to us by Adam Greenfield on his recent visit to Wellington.

    The best way to describe this app is that it’s an application portal to 32 useful applications that offer New York City-specific location-based services. You can use it to locate the nearest free Wi-Fi, coffee shop or restroom, report an issue to city officials, or learn safety tips. Although the user experience as a portal is something to be desired, the functionality and helpful data available is truly mind boggling – a Swiss Army knife for finding your way around New York City. This app portal has benefits for locals and tourists alike.

    The Saving Grace?

    There is still the risk that government agencies will approach mobile much like they have approached the Web. Fortunately, the constraints – such as cost of development, screen size, functionality and file size – that are inherent in developing for the iPhone and other smartphones may be the saving grace that forces agencies to think twice about users’ real needs.

    You can read more ReadWriteWeb coverage of the iPhone here, and the mobile Web here. And don’t forget you can download the RWW iPhone application here.

    Do you have a favorite government app on your smartphone? Are small, regional agencies better at creating user-friendly apps, or do federal agencies do it best? Let us know in the comments!

    Building photo credit: Ivan Petrov

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  • Kevin Rose’s 10 Tips for Entrepreneurs

    kevin rose webstock digg wellingtonKevin Rose, Digg’s founder, spoke this week at Webstock in Wellington, New Zealand and covered 10 amazing tips for entrepreneurs. They were truly insightful

    – and obviously came straight from the heart and soul of someone who worked a day job and built his dream after hours. This is our take of what he had to say.

    1: Just Build It: You don’t need anyone’s approval and in fact, you probably won’t get it, so don’t even try.

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    2: Iterate: Build, release and iterate. Make a list of the features you want to create over the next six months and get going! For small companies, once a week; for larger companies, maybe twice a month.

    3: Hire Your Boss: Make sure you hire people that you would want to work for, who challenge you and you can learn from.

    4: Demand Excellence: Ensure staff are committed to and understand your vision. Passionate, committed staff have a tendency to rub off on people. There is nothing like a new junior developer who runs circles around everyone to get people hyped up and raise the bar! Stay involved in the hiring process as long as you possibly can.

    5: Raising Money: The higher your evaluation is, the more equity you have to work with. Beg, borrow and steal. Be creative about finding ways to cut costs. For example, tell the bar you are having a “birthday party” instead of a corporate event (which they would charge you $5,000 for). Rent servers, don’t buy them. Don’t just take the cash, make sure your investors can add value. Stick with angel investment. Venture capital mean board meetings, which is a huge sap on time and resources.

    6: Hack the Press: Hit up the lower-end bloggers at your favorite tech blog. They have just as much opportunity to write about your product as any other blogger on the team. Attend the after-event parties. The same crowd that attends the events also goes to the parties, but the parties are free.

    7: Invest in Advisors: Give away a small amount of stock to advisors (which they can vest after a few years) who you can call on in a pickle or for general advice as issues arise. Set the ground rules so you and the advisor know how much time you have access to.

    8: Connect With the Community: Hold a live town hall where you can collect feedback and get advice from your users.

    9: Leverage Your User Base to Spread the Word: Facebook notifications is a great example of how to do this.

    10: Analyze Your Traffic: Pay attention to how people are using your site, and then learn and evolve. Use Google Analytics to understand and track traffic sources and entrance and exit paths.

    Photo credit: althecat

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