It’s hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand’s supply chain—saving millions in electricity, fuel, and water. More »
Author: Fast Company
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Reboot: Puma and Yves Béhar Spend Three Years Designing Super-Green Shoebox [Manufacturing]
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Cities Go Gaga for Google Fiber [Google]
No one knows exactly how much Google plans to invest in its ISP business, but its reputation as cash giant alone has cities from Anchorage, Alaska, to Sarasota, Florida battling to become the search giant’s new test market. More »

