Author: Russ Mann

  • Five Top Innovations to Look for in Search-Based Marketing in 2010

    Russ Mann wrote:

    —Personalization based on predicted intent instead of past behavior (based on cookie).

    —More robust “universal search:” Better results for text and descriptive searches on videos, pictures, inside games, and applications.

    —GPS-based hyper-targeting of search results and advertising on smartphones.

    —Ubiquitous and non-text search: Search as an integrated activity rather than a separate activity into videos, music, etc. Search on images, tones, smells, and not just text-based phrases and descriptions.

    —3-D search: Search will have new display and navigation metaphors beyond text and html links on a flat white background.