Author: Ryan Lawler

  • YouTube Kills Real-time Sharing Feature

    YouTube has done away with a feature designed to make it easier for users to share what they were watching with their friends in real time. After less than a year of testing, the Realtime Toolbar, which was rolled out to a limited number of users, has been retired, according to a post in the YouTube User forums.

    The Realtime Toolbar, which was one of several experimental features that YouTube announced last April, allowed users to see what their friends were viewing, rating and commenting on. It also enabled users to invite others to watch videos along with them. But the toolbar was not very widely released, as users had to be invited to test it out.

    Instead of continuing to support the experimental feature, YouTube is instead throwing its weight behind other projects that could help increase engagement and viewing among its users, like Auto-Share. The company issued the following statement regarding the shutdown: “We routinely test early products in TestTube to give the YouTube community a chance to try them out before retiring them, or rolling them out more broadly. Some social features, like Auto-Share, gain a lot of interest and adoption within the YouTube community while others do not.”

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  • Viacom: Google, YouTube Founders Willfully Ignored Infringement

    With the release of court filings in the three-year old copyright infringement suit between Viacom and YouTube, we’ve seen the video share site argue that it is not liable for infringing videos uploaded to its site, as it claims protection under the safe harbor provision of the Digital Milennium Copyright Act (DMCA).

    But in Viacom’s filing for a partial summary judgment, it makes the case that the site’s founders — and later executives of acquirer Google — turned a blind eye to copyrighted material in an effort to drastically grow the site’s user base. And since YouTube’s founders were aware of infringement and chose to do nothing about it, Viacom argues that the company is liable under the Supreme Court’s Grokster decision, which found that a site operating with the intent of infringing should not be protected by the DMCA.

    Using internal emails that were passed between YouTube founders Chad Hurley, Steve Chen, and Jawed Karim, Viacom paints the picture of YouTube as a young company whose leaders were willing to grow its user base at any cost. For instance, the filing states that Chen urged his associates in one email to “concentrate all of our efforts in building up our numbers as aggressively as we can through whatever tactics, however evil.” The comment notably contrasts with future purchaser Google’s “don’t be evil” mantra — but more importantly, that attitude set the stage for a number of decisions that the YouTube founders made to grow at the expense of rights holders that it was infringing on.

    YouTube didn’t always ignore the sensitive copyright issue. At one point during the summer of 2005, for instance, the site’s founders removed “some of the most obvious infringing video from YouTube to give the impression of copyright compliance,” the Viacom filing claims. However, they also chose to leave a good deal of infringing content up, believing that enabling users to search for less high-profile content was worth the risk. According to the filing, Chen wrote in an email, “That way, the perception is that we are concerned about this type of material and we’re actively monitoring it. [But the] actual removal of this content will be in varying degrees. That way . . . you can find truckloads of . . . copyrighted content . . . [if] you [are] actively searching for it.”

    And at one point, YouTube founder Jawed Karim even uploaded infringing content to the site himself, which drew some criticism from Chen. In an email, Chen acknowledged, “We’re going to have a tough time defending the fact that we’re not liable for the copyrighted material on the site because we didn’t put it up when one of the co-founders is blatantly stealing content from other sites and trying to get everyone to see it.”

    But for the most part, Viacom argues that the founders mainly did nothing about the copyright issue, even though internally they knew it was driving a large portion of their traffic. In an email exchange between the founders, Chen estimated that 80 percent of the site’s traffic was driven by pirated videos, and opposed taking them down proactively because, “if you remove the potential copyright infringements . . . site traffic and virality will drop to maybe 20% of what it is.”

    While Viacom tries to make the case that YouTube’s founders knew the extent of the infringement taking place and chose to do nothing about it, it argues that Google was also well aware of the site’s infringement issues at purchase. As part of Google’s due diligence into YouTube, financial advisor Credit Suisse analyzed the site’s content and estimated that more than 60 percent of video views appeared on premium content, but YouTube only had a license for about 10 percent of those videos, according to Viacom.

    Furthermore, Viacom claims that Google not only acquired YouTube despite those problems, but it chose initially to take the same approach as YouTube’s founders by ignoring copyright issues. Rather than screen videos prior to putting them on the site, as Google had done with its own video site, Google Video, it allowed YouTube to continue operating without any pre-emptive enforcement policies in place.

    All this, Viacom argues, suggests that YouTube and Google should not be protected by the DMCA. Like Grokster, the company argues, “Google and YouTube were not just innocent and unwitting accomplices to infringement perpetrated by YouTube users. Defendants operated YouTube with the unlawful objective of using infringing material to explosively build their user base and become the dominant video website on the Internet.”

  • Joost Resurrected As a Video Ad Network

    Joost, just a few months after having its assets purchased by Adconion Media Group, has found new life as a video ad network. With the just-launched Joost Video Network, the online video portal Joost.com will continue to operate, serving up in-banner and in-stream ads to targeted audiences watching videos on the site. But in addition to running ads through the video portal, the new Joost network will also be used to serve ads to more than 2,000 of Adconion’s publishing partners.

    Adconion’s business is all about aggregating and guaranteeing large audiences for branded advertisements, and adding Joost gives it a pretty complete offering, one that ranges from creation to distribution of those ads on a massive scale. Adconion has a wholly owned production group called RedLever to create branded web content, and now with Joost.com it has a place to serve those videos. And Joost’s technology and syndication partnerships will help to distribute those messages out to other video sites.

    Joost launched in 2007 with more than $45 million in funding from investors such as Sequoia Capital, Index Ventures, Viacom, CBS and Chinese tycoon Li Ka-shing, but wasn’t able to make any money as an online video aggregator. Then it set its sights on providing video management and distribution services, but that didn’t pan out either. After running out of options, it sold to Adconion last November.

    Joost wasn’t the only video aggregator to face tough times in recent months. Veoh, which had raised more than $70 million from investors like Adobe, Goldman Sachs, Intel, Spark Capital, Time Warner and Michael Eisner’s Tornante Company, recently filed for bankruptcy after failing to make a business out of its video destination site. And Babelgum made numerous cost-cutting moves late last year, including down some of its offices in Europe to streamline operations.

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  • Baidu Nabs $50M Investment for Online Video Venture

    Another day, another big investment in online video in China. The recipient this time is Qiyi, an online video venture from Chinese search giant Baidu; it’s raised $50 million from Hulu backer Providence Equity Partners.

    The news of Baidu’s interest in launching an online video site for premium licensed content broke in January, when Providence Equity Partners was rumored to have invested $60 million in the new entity. According to the site’s About page, Qiyi will provide “diversified licensed video content and launches various channels for hit TV shows, movies, documentaries, cartoons, music, variety shows, etc.” At the same time, Baidu says it is committed to abiding by Chinese copyright laws and government regulations to ensure quality of content and user experience.

    Baidu isn’t the only firm to have raised significant cash to tackle the online video market in China. In December, online video competitor Youku raised $40 million in a funding round led by Chengwei Ventures, with existing investors Brookside (Bain) Capital, Maverick Capital and Sutter Hill Ventures also participating. So far, Youku has raised $110 million, and now employs more than 300 people.

    But while Baidu’s Qiyi will focus exclusively on licensed content, Youku has a mix of licensed and user-generated content. In a video interview with NewTeeVee posted yesterday, Youku CEO Victor Koo said that his site’s content mix is about 70 percent licensed content vs. 30 percent that’s user-generated.

    Providence Equity Partners joined the Fox Broadcasting and NBC Universal joint venture Hulu with a $100 million investment in 2007. Unlike Hulu, which now counts Fox, NBC, and Disney as stakeholders, Baidu will remain the only other partner in the firm, and will retain a majority stake in Qiyi.

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  • Google Execs Found Guilty of Violating Italian Privacy Laws

    In a ruling that could have broad implications for video hosting sites that operate in Italy, three Google executives were found guilty of violating privacy laws yesterday for a video that was uploaded to Google Video by one of its users. Although Google has already said it would appeal the decision, the ruling could set a negative precedent if not overturned.

    The case centers around a cellphone video of a disabled teenager being bullied by classmates that was uploaded to Google Video in 2006. The EU and Italy have passed legislation to protect Internet service providers from legal claims against third-party uploads, as long they take down content when complaints are filed. The video in question was uploaded on Sept. 8, 2006, but Google did not receive complaints about it until Nov. 6, 2006, at which time it took the video down.

    In addition to removing the video, Google also cooperated with Italian police to help them identify the person responsible for uploading the video. She, along with the other students involved, were sentenced to 10 months community service by a court in Turin.

    But the story didn’t stop there. About a year ago, David Drummond, Google’s senior vice president and chief legal officer; George Reyes, its former chief financial officer; Peter Fleischer, Google’s global privacy counsel; and Arvind Desikan, an executive from the Google Video team in London were called to trial and charged with defamation and invasion of privacy violations for hosting the video. And yesterday, Drummond, Fleischer and Reyes were convicted of failing to comply with Italy’s privacy code.

    “In essence this ruling means that employees of hosting platforms like Google Video are criminally responsible for content that users upload,” Matt Sucherman, Google’s VP and Deputy General Counsel for EMEA, wrote on the official Google blog. Calling the decision “astonishing,” he said that Google would vigorously appeal the ruling. But if the decision is allowed to stand, there could be deeper problems for hosting providers and the Internet in general, Sucherman writes:

    “[We] are deeply troubled by this conviction for another equally important reason. It attacks the very principles of freedom on which the Internet is built. Common sense dictates that only the person who films and uploads a video to a hosting platform could take the steps necessary to protect the privacy and obtain the consent of the people they are filming. European Union law was drafted specifically to give hosting providers a safe harbor from liability so long as they remove illegal content once they are notified of its existence. The belief, rightly in our opinion, was that a notice and take down regime of this kind would help creativity flourish and support free speech while protecting personal privacy. If that principle is swept aside and sites like Blogger, YouTube and indeed every social network and any community bulletin board, are held responsible for vetting every single piece of content that is uploaded to them — every piece of text, every photo, every file, every video — then the Web as we know it will cease to exist, and many of the economic, social, political and technological benefits it brings could disappear.”

    The 2006 video case isn’t the only issue that Google has had in Italy recently. In December, YouTube lost a copyright infringement suit to Mediaset, for which the Italian broadcasting firm is seeking damages of €500 million (about $730 million).

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  • Apple Looks to Corner the Video Market With 99-Cent TV Shows

    Apple just a few years ago became the leader in online music sales by offering a cheap, easy way to purchase songs and an attractive device on which to listen to them. Now, by halving the price of TV shows sold through iTunes, Apple is looking to corner the digital video market in the same way, by giving consumers an inexpensive way to buy TV shows, and with its new iPad, an attractive device on which to watch them.

    When Apple first started asking its content partners to lower the prices of their TV episodes, it was met stiff resistance from broadcast and cable companies that didn’t want to cut into their (already meager) electronic sell-through revenues. But in the past three weeks, some have warmed to the idea, with the FT reporting that some TV networks have finally agreed to the price cut after months of negotiations.

    So what changed? The release of the iPad, for one thing.

    The iPad has some limitations, of course. Its 4:3 aspect ratio results in a tremendous loss of screen real estate when viewing video in the 1.85:1 or 2.35:1 aspect ratio in which most movies — and now TV shows — are shot. And the iPad doesn’t (DOESN’T WHAT?) Adobe Flash, which has more or less become the de facto standard for video delivery on the web.

    Apple hopes to circumvent lack of Flash support with the App Store, which would enable content companies to build and monetize video apps for the iPad much like they did for the iPhone, and of course, through iTunes, which would enable them to sell their videos directly onto the new device. And by tying video viewing to a download marketplace, Apple could (arguably) be providing TV networks with a better way to cash in on their video assets than through Flash-based advertising.

    We’ve already argued that the iPad was designed to change the way consumers watch digital video, and lower prices on TV shows is just an extension of that. By cutting prices to 99 cents, Apple hopes that it can capture the online video marketplace in the same way that it cornered the market for sales of online music.

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  • Rovi’s Got the Content, But Will the Customers Follow?

    Rovi (formerly Macrovision) arrived at CES this week with its new TotalGuide digital programming guide (formerly “Liquid”) and a slew of new content partners, hoping to win over the hearts and minds of CE manufacturers looking for a way to integrate traditional TV content alongside that of broadband video.

    Rovi named 20 new content partners that are integrating with TotalGuide, including Showtime Networks, ZillionTV, and Rhapsody in the U.S. as well as a long list of European-based firms. They join existing content providers like CBS, Blockbuster, YouTube and Roxio CinemaNow.

    Rovi hopes to become the default programming guide for the next generation of HDTVs, Blu-ray players and set-top boxes. In order to reach that goal, it’s positioning itself against companies like TiVo, Boxee and others that hope to provide the user interface for a variety of connected devices.

    The difference is that TotalGuide will integrate cable and broadband video content side-by-side, in a single unified interface. But more importantly, the product can be used as a search and discovery guide for that content, regardless of the delivery. And via user reviews and metadata from partners like Flixster, TotalGuide offers social recommendations for video viewing.

    Corey Ferengul, Rovi’s EVP of marketing and product management, said in an interview with NewTeeVee that while the programming guide it offers is typically associated with the TV Guide broadcast and cable listings that appear on any usual set-top box, TotalGuide goes above and beyond that. “What [TotalGuide] is all about is saying, ‘What about all the broadband content you have available? How do we get content like that built into a Blu-ray player or built into a TV directly?’” Ferengul said.

    But will CE manufacturers be interested? Up until now, integrating new over-the-top content into connected devices was an ad hoc process between the CE companies and their content partners, which frequently had to build custom implementations and user interfaces for each new web-based service. By aggregating multiple content sources, Rovi can provide flexibility for CE makers by allowing them to pick and choose which ones they want to support.

    But it better act fast — with new standards and new companies emerging to conquer the same problem, Rovi’s window to make headway in this sector may be limited. Already we’ve seen multiple device makers choose Vudu to provide the interface for Web-based video services on their devices, and other CE manufacturers are bound to start making similar decisions soon.

  • TV.com Signs Up With Boxee — But No Video (Yet)

    CBS Interactive says it will be adding a TV.com app to Boxee’s media center software in the coming weeks. But even though Boxee just got some serious validation from a major broadcaster, that doesn’t mean you’ll see licensed, full-length episodes of CSI: Miami or How I Met Your Mother on its TV.com app right away.

    The new app will pull in user ratings, comments and other information from TV.com, and make it available to users to help them choose the things they’d like to watch. But it won’t have any video, according to CBS Interactive senior vice president and general manager Anthony Soohoo. Instead, he said the initial focus for the TV.com app will be on getting the company’s metadata onto the Boxee software and getting people used to using it.

    But Soohoo said CBS Interactive might start integrating video assets into the app later. “This gets us working together on a formal basis. It starts an ongoing dialogue between us, as we learn more and become comfortable with each other,” Soohoo said.

    While getting CBS to the table is a big deal, it’s worth noting that even if the broadcaster were to cooperate on adding video assets to the TV.com app, it’s likely that the content it would make available would be primarily short-form, promotional clips used to market its shows, rather than full-length episodes. While CBS distributes short-form clips widely through its CBS Audience Network, it has been stingy when distributing full-length content outside of CBS.com.

    The announcement between CBS Interactive and Boxee comes as the media software company publicly released the beta version of its software. Users interested in playing with the new version, first demoed last month in New York, can download it from boxee.tv.

  • Skype Wants to Make Your TV More Social

    Skype will soon be available on your TV set, thanks to TVs from LG and Panasonic with an integrated Skype client that will be coming out later this year. While users will still have to purchase a separate video camera designed to work with the service (priced at around $100-$200), doing so will open up a whole new way for users to connect with friends and family from the comfort of their living room.

    The plan to move video conferencing to the big screen makes sense, as anyone who’s ever used Skype for teleconferencing knows. While the ability to make free video calls is nice and convenient, speaking into a laptop or desktop web cam isn’t the greatest user experience, a fact that has been borne out in Skype’s own experience research.

    As David Dinka, head of Skype’s experience research division, said in a video that accompanies the announcement, “For many people, if they want to make a video call, they want to speak to their friends and family from somewhere comfortable, and preferably on the big screen. Now, as we know, the TV is the center of many people’s homes, so Skype on the TV is the natural next step for us and our users.”

    The move isn’t totally unexpected. Skype CEO Josh Silverman told Om last November that he saw “a future where Skype would be embedded in connected game consoles, televisions and video phones.” But the pace with which Skype, and services like it, are making their way onto broadband-connected TVs is pretty impressive.

    It also points to the fact that TVs are no longer one-way content distribution devices, but two-way communication portals. We’ve long been saying that video wants to be social, but very few applications have harnessed a full feature set that will enable viewers to interact with each other while also viewing video content. This point was underlined in a NY Times article yesterday about cross-country friends that used Skype to talk about TV episodes while watching them.

    Unfortunately, from that standpoint the upcoming Skype TV integration will have some limitations. Apparently the TVs don’t have enough processing power for users to video chat while also watching TV, according to the NY Times. So while Skype could make TV set a little more social, it won’t do anything to improve the actual experience of viewing television programming.

    While not enabling “true social TV” (yet), the move by Skype could have severe consequences for the telecom industry, which has already seen voice revenues decline over the last several years. By cutting out the middle man and giving users a richer experience with which to interact with their friends and family, some could do away with landline voice services altogether.