
Category: News
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Sales numbers show Galaxy devices are slowly catching up with the iPhone
The iPhone is still the king of the smartphone world, but there’s a reason that Apple (AAPL) has started taking Samsung (005930) much more seriously over the past year. Barron’s points us to new sales estimates from Raymond James analyst Tavis McCourt showing that Samsung’s Galaxy series — which includes both traditional smartphones such as the Galaxy S 4 and larger “phablets” such as the Galaxy Note II — has been generating remarkable momentum for the past 12 months. Overall McCourt found that Galaxy sales surged from just 9 million in the first quarter of 2012 to 19 million in Q2 to 28 million in Q3 to a whopping 38 million in Q4. While these aren’t iPhone numbers, they’re certainly very impressive, especially considering that Galaxy sales actually topped iPhone sales in Q3 when consumers were waiting for Apple to release the iPhone 5.
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2014 Mazda6 i Grand Touring: RideLust Review
Thumbs Up: Perhaps the best-looking midsize sedan, premium feel
Thumbs Down: Could use more power, transmission not particularly sporty
Buy This Car If: You’re shopping for a midsize sedan with good looks and an upscale feel
While this may not come as a surprise to many readers, Mazda doesn’t sell nearly as many Mazda6 sedans as Honda sells Accords or Toyota sells Camrys. That’s not to say the previous Mazda6 was a bad car, but it was easily lost in the crowd, especially when competitors spend serious money on television and print advertising.
The definition of insanity is doing the same thing over and over again, while expecting a different outcome, so Mazda knew it needed to change things a bit with the launch of the all-new 2013 Mazda6 sedan. Rather than building another car to target mainstream sedan shoppers, Mazda made an effort to give the new Mazda6 a premium feel, and it will soon launch a turbodiesel engine option for its newest sedan. Both are strong arguments for shopping the Mazda6, and both show that Mazda is thinking outside the box.
Mazda’s attention to detail is evident in the car’s styling, which reflects the Kodo (soul of motion) design language pioneered on the Mazda CX-5. Some may find its exterior details to be a bit busy, but we’re not in that camp. In fact, we’d call the new Mazda6 perhaps the best-looking midsize sedan on the market today.
We love the muscular sweep of the front fenders, as well as the deep character lines that run upward from the front wheels. Tasteful chrome is used to trim the daylight opening, and the C-pillar trim is dimensional, a detail we haven’t seen on many contemporary automobiles. Even the long roofline and short rear deck add to the car’s sporty nature, giving it a coupe-like stance with sedan practicality.
Distinctive best sums up the Mazda6’s front styling, which is dominated by a sculpted hood and a wide, shield-shaped grille. The front air dam is pronounced, too, and we suspect its a functional piece designed to further reduce drag and improve fuel economy. There’s some brightwork to accent the front end, but it’s not used with the same reckless abandon seen on the new Honda Accord.
Out back, Mazda has done a good job of minimizing the Mazda6’s taillights and incorporating them into the trunk lid. There’s one thick strip of chrome across the trunk we’re not particularly fond of, but otherwise the rear of the Mazda6 is a clean design that we think is destined to age well.
Inside, the dash design and layout delivers a near-luxury feel that ties nicely to the brand’s premium goal. There’s (thankfully) not a trace of fake wood or simulated leather to be seen on the dash, which is adorned with glossy, graphite-colored trim and metallic accents. Even the steering wheel seems to have some thought behind it, as it’s wrapped in leather and shaped for optimal hand placement at the 9:00 and 3:00 positions. If we were the nitpicking type, we’d point out that the infotainment system is small by contemporary standards, but the console-mounted controller makes using it a breeze.
Instruments also convey an upscale feel, with metallic trim rings used for contrast on the tachometer, speedometer and driver information display. It’s an eye-catching design, complete with bright, high-contrast readouts for the gear indicator, odometer, outside temperature, fuel gauge and information screen. Some critics have panned it for being “too plain,” but we much prefer function to flash in our daily drivers.
Our Mazda6 in Grand Touring trim came equipped with leather-clad sport seats up front, and we’d give them two thumbs up. The leather is perforated for improved year-round comfort, and Mazda uses red stitching around the seat’s perimeter to add a bit of style. There’s plenty of side bolstering to hold driver and front-seat passenger in place, and those in the front row get heated seats for cold-weather comfort. There’s even a two-position driver’s seat memory, further proof that Mazda is paying attention to others in the segment.
Those occupying the second row will also have few complaints. Both head room and leg room are surprising, meaning that even those taller than six feet in height will be comfortable in back. We’d like a bit more bolstering on the outboard rear seats, but we suppose that would turn a five-seater into more of a 2+2, and that’s not what Mazda is going for here. It’s also a bit odd that the red contrast stitching is used on the front seats only, especially since the Grand Touring trim includes leather seating surfaces in the rear as well as the front.
For now, the sole choice of engine is a gasoline-fueled, normally-aspirated 2.5-liter four cylinder, producing 184 horsepower and 185 pound feet of torque. That’s enough for reasonable acceleration under normal circumstances, but we’ll admit to being a bit let down by the six-speed automatic transmission’s shift logic. Even the paddle shifters don’t deliver particularly crisp shifts, which begs the question of why Mazda even included paddles aside from the fact that other sport-themed sedans have them.
In any case, you can expect a 0-60 mph time of around 7.5 seconds, but the Mazda6 does deliver better than average fuel economy. The EPA says to expect 30 mpg combined (26 mpg city and 38 mpg highway), and we saw an indicated 30.3 mpg in mostly-city driving.
Like all Mazdas, the 2013 Mazda6 delivers an above-average driving experience. The steering has great feel and is nicely weighted, helping derive the most from the car’s 225/45-19 Dunlop tires. There’s very little body roll in corners, which is all the more surprising given the car’s compliant ride. While we’d stop short of calling the Mazda6 a sport sedan, when you take horsepower out of the equation it will likely out-corner most front-drive midsize sedans. Brake feel is quite good, too, though to be fair we didn’t have a chance to test the Mazda6 on anything but public roads.
If safety is a concern, the Mazda6 will likely impress you with its available features, too. Our Mazda-supplied press fleet car had adaptive cruise control, smart city brake support, cross-path detection, forward obstacle warning, a blind spot monitoring system, a rearview camera and a full complement of airbags. While the car has not yet been crash tested by the NHTSA, it has earned the coveted “Top Safety Pick +” designation from the IIHS, so we expect it to score equally well in NHTSA testing.
Our 2014 Mazda6 i Grand Touring carried a base price of $30,290, including a destination charge of $795. Options on our press fleet tester included the $300 Soul Red Paint, and the $900 Mazda Radar Cruise Control and Forward Obstruction Warning Package, for a total sticker price of $31,490.
For comparison, a similarly-equipped Toyota Camry XLE would price at 30,229, while a comparable Honda Accord EX-L with Navigation would sticker for $30,785.
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Paragon Backup & Recovery 2013 Free is now Windows 8 compatible

Paragon Software has revealed the latest edition of its excellent imaging tool, Backup & Recovery 2013 Free.
The most important addition this time around is the program’s new “Windows 8 Compatible” stamp. If you’re upgrading soon, or have done so already, then Paragon Backup & Recovery 2013 Free should work just as it always has.
And as a part of this, Paragon Backup & Recovery 2013 Free now also supports Windows 8 Storage Spaces. (Paragon first made this technology available back in December 2012 in an update for their Hard Disk Manager Suite and Professional packages, but it’s finally filtering through to the free products.)
Storage Spaces is an interesting Windows 8 feature which allows users to combine the space in multiple existing hard drives, then reallocate it to virtual volumes in whatever configuration they need.
And Paragon Backup & Recovery 2013 Free now recognizes Storage Spaces volumes and treats them like any other, which means you can freely back up, partition or delete them, without worrying about the underlying technology.
That’s all we’ve noticed with regard to new features. There’s not even an interface revamp, the usual trick companies employ when an upgrade isn’t looking too exciting. (Although that’s probably a good thing, especially if you’re an existing user: at least you can download and use the new version immediately, without having to find your way around rearranged dialogs and menus.)
Then again, when you consider how much Paragon Backup & Recovery 2013 Free offers — wide hardware support, full and differential backups, file exclusions, partitioning tools, a bootable recovery disc and more — it’s hard to see what else the company might reasonably have added. If you need an imaging backup tool, take a look, it’s still one of the best options around.
Photo Credit: Raimundas/Shutterstock
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EA Offers A Free Game To Those Troubled By SimCity’s Launch Woes
There’s no denying it – SimCity‘s launch was a massive failure. EA didn’t anticipate the demand, and its always-online DRM scheme failed to compensate for the massive load on the servers. It prevented thousands of players who legitimately purchased the game from playing it. Now EA is trying to make it right… kind of.
While EA won’t offer an offline mode for the game, the publisher is extending an olive branch to SimCity players in the form of a free game. Those who purchased Simcity around launch will be able to redeem one of the following games for free from EA’s Origin store through March 30:
- Battlefield 3 (Standard Edition)
- Bejeweled 3
- Dead Space 3 (Standard Edition)
- Mass Effect 3 (Standard Edition)
- Medal of Honor Warfighter (Standard Edition)
- Need For Speed Most Wanted (Standard Edition)
- Plants vs. Zombies
- SimCity 4 Deluxe Edition
It’s kind of ironic of EA to offer a previous incarnation of the SimCity franchise to those affected by the latest game’s launch. Well, at least those who pick SimCity 4 will be able to play a SimCity game without needing to be constantly online.
It seems that this is as good as its going to get for SimCity players who simply want an offline only experience for the latest game in the franchise. After Maxis pretty much confirmed that an offline mode was possible, it just stings all the more that EA still won’t offer what players want. Despite all of that, SimCity seems to be up and running without any problems at the moment.
It’s going to be interesting to see how the entire SimCity debacle will affect EA’s running in The Consumerist’s Worst Company In America award. It won the “prestigious” award last year, and this latest event might just help the company retain its Golden Poo award.
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Scale Mt. Everest without leaving your seat

You have no doubt heard the term “Monday Morning Quarterback”, which refers to the person who always has the plan that would have won the game the day before. Now you can be an armchair mountaineer thanks to Google’s latest update to its Maps program, that brings some of the biggest and baddest climbs to your computer screen.
The Maps teams has gone to a number of extremes and this time they are scaling the heights of some of the most feared peaks on the planet. The team visited Nepal, commonly thought of as the gateway to the Himalaya’s, and captured images that must be seen to truly be appreciated.
According to Google’s Dan Fredinburg: “This awesome trek began at Everest Base Camp where the crew rolled out over 70 miles through the mountains and through the towns — through lovely days and real powerful color splashes alike”. The team ventured as far up as an altitude of 18,192 feet. Along the way panoramic images were capture and are subsequently made available for viewing on your PC or mobile device.
In what seems somewhat of a surprise, Google has also made a number of the panoramic images available within Microsoft’s Photosynth app — “if you’re using a Windows Phone or iOS device, you’ll want to have a peek at Photosynth“, Fredinburg states.
This latest release adds to the existing World’s Highest Peaks that is already part of the Google Maps collection — a set that includes several Andean peaks and also the famed Kilimanjaro in Africa.
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Facebook for iOS Update Lets Users Edit Cover Photos, Makes Messaging Easier
Today, Facebook has released version 5.6 of its iOS app. The update brings the ability to change cover photos, as well as some improvements to messaging.
First up, the new Facebook for iOS finally allows users to change their cover photos inside the app. This functionality has been available on Android for a few weeks, and now iOS users can quickly take a new photo or upload one from their camera roll. Note that this is an iPhone only (sorry, iPad users) feature.
Next, Facebook has announced two new updates to messaging. There are now “fewer taps to start a group message” and it should be “easier to name and find group conversations.”
Back in September of 2012, Facebook announced that they would be updating their mobile apps every 4-8 weeks. According to the company, this was based on a shift from “feature-driven” release process to a “date-driven” one. This basically means that instead of working on a bundle of new features and waiting until they were all perfect before releasing the update, Facebook i now pushing updates in a timely manner on a set schedule.
Facebook last pushed and update to their iOS app just under a month ago. It added free calling within the app, a feature that first appeared on the Facebook Messenger app. The update also made the like, comment, and share buttons bigger and better-looking.
You can grab today’s Facebook for iOS update over on iTunes.
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Motorola ‘Ghost’ heading to all four major U.S. carriers, ‘Yeti’ and ‘Sasquatch’ to AT&T
Last week we got word of a new Motorola device with the model number XT912A. We have heard that the Motorola “X” phone refers to more than one phone, so this could be just one variant. It showed up in the GLBenchmark database with the codename “Ghost”, and it will be a mid-range device with a 720p display and a 1.7GHz quad-core Qualcomm Snapdragon S4 Pro. This one is rumored to be headed to all four major U.S. carriers, Verizon Wireless, AT&T, T-Mobile, and Sprint. It could wind up in the Google Play Store as well, but that’s just a hunch. Yes, this one is mid-range, but more than enough for the average consumer. If they can price this one right as in $199 to $249 off contract, it could be a hit.
There are two more handsets that popped as well and they are called the “Yeti” and the “Sasquatch.” The latter was spotted in the 0xbenchmark database on March 13th and is running Android 4.2.2. The former is just a name floating around, but supposedly it’s also running Android 4.2.2. Although AT&T is mentioned specifically, it doesn’t rule out the possibility they could be headed to all four major U.S. carriers just like the “Ghost”. Who knows, one of them could even be the higher-end Motorola “X” phone we have been hearing about, but we will have to wait until more information is uncovered.
Sources: GLBenchmark, 0xbenchmark
Via: Droid-LifeCome comment on this article: Motorola ‘Ghost’ heading to all four major U.S. carriers, ‘Yeti’ and ‘Sasquatch’ to AT&T
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Software update enables LTE support on T-Mobile’s Galaxy Note 2. Nexus 4 next?
When T-Mobile officially lights up its nationwide LTE network later this month, it won’t just be new phones that can use it. Samsung’s Galaxy Note 2, which T-Mobile started selling to customers back in October, will boast fast LTE mobile broadband speeds too. How can that be? Early looks at the phone showed inactive LTE radio hardware inside and now T-Mobile is flipping the switch with a software update.
On Monday, the network operator published a support document stating that it is now pushing the update over the air to Galaxy Note 2 handsets. If a customer prefers, they can get the update with a PC by using the Samsung Kies program. The new software brings the 5.5-inch smartphone up to Android 4.1.2 and also enables support for the carrier’s LTE network.
T-Mobile is currently in the midst of an aggressive LTE rollout. While rivals Verizon and AT&T started LTE network upgrades over the past few years, T-Mobile instead built up its HSPA+ capabilities. While that sounds like a poor strategy, it may yet pay off. In areas without T-Mobile LTE coverage, most devices would then fall back to HSPA+ 42 service, which can be nearly as fast as LTE, depending on location.
Regardless, T-Mobile is moving quickly to enable LTE service now, having started the effort within the past year. The company expects that its LTE infrastructure will provide service “in the vast majority of the top 50 markets and 20 MHz service in 75 percent of the top 25 markets.” New York City is surely among the first of the new LTE markets — joining Las Vegas and Kansas City — given that an eagle-eyed GigaOm reader accessed T-Mobile’s LTE network this past weekend there.Maybe there’s LTE hope for the Nexus 4 after all? That device also supports LTE on the 1700 MHz band, which just happens to be what T-Mobile is using for fast mobile broadband as it moves HSPA+ service to a different frequency.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.- Carrier IQ and the continued erosion of operator trust
- The future of mobile: a segment analysis by GigaOM Pro
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And Here Are Etsy’s Stats For February
On Friday, Etsy released its “weather report” for January, showing that it had 1.67 billion page views on its site in January, compared to 1.53 billion page views in December. The site also saw $97.6 million worth of goods sold (after refunds and cancellations) during the month, which was 17.1% lower than December’s $117.8 million.
Other stats included: 4,482,545 items sold in January, 2,699,648 new items listed (14.2% higher than December’s 2,363,780), and 1,128,036 new members (21.8% lower than December’s 1,441,833).
Today, Etsy has released its report for February. Here are the stats for the month (which was three days shorter than January and a day shorter than February 2012, as the company points out):
- $94.7 million of goods (after refunds and cancellations) were sold by our community in February, 3% lower than January’s $97.6 million
- 4,215,169 items sold for the month, 6% lower than January’s 4,482,545
- 1,988,713 new items were listed in February, 26.3% lower than January’s 2,699,648
- 1,025,124 new members joined the Etsy community, 9.1% lower than January’s 1,128,036
- 1.49 billion page views were recorded on the site
Goods sold were up 62.4% year-over-year.
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Blake Shelton Rumors Denied on Twitter
This week, Life & Style Weekly published a cover story about rumors that Miranda Lambert had confronted the other woman that her husband, Blake Shelton, “got close” with. The rumors began to swirl through the celebrity press, and the country music stars soon found themselves at the center of a full-blown celebrity cheating scandal.
Not that they care.
Lambert and Shelton, who have been married since 2011, took to Twitter to dispel the rumors of their rocky marriage. The two engaged in some playful banter over tweets, effectively dismissing the tabloid rumors:
Hey @mirandalambert… I just read in a tabloid that our marriage is falling apart!!! FOCK!!!
“@blakeshelton: @mirandalambert, just read in a tabloid that our marriage is falling apart!” Oh no! Can’t wait to read if we make it or not
“@mirandalambert: Oh no! Can’t wait to read if we make it or not” Ba! Ha! Ha! You see y’all!!! I’m making her funnier!!!
Shelton has been topping country music charts since 2001, but is perhaps now best known as a “coach” on the NBC show The Voice. Shelton was awarded the Entertainer of the Year and Male Vocalist of the Year awards at the 2012 CMA awards, while Lambert took the award for Female Vocalist of the Year. The couple also won the 2012 CMA Song of the Year award for “Over You.”
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Apple expected to double dividend to $16 billion, among highest in U.S. history
Apple (AAPL) shares are down more than 35% over the past six months, but Apple may be set to provide investors with one of the highest dividend yields in U.S. technology company history. According to Bloomberg, analysts polled by the news organization expect Apple to increase its dividend by 56% to $4.14 per share, higher than 86% of S&P 500 companies that currently pay dividends. This would raise Apple’s annual payout to nearly $16 billion. “The accumulation of cash has become excessive,” Topeka Capital Markets analyst Brian White told Bloomberg. “It doesn’t matter which bearish scenario you forecast, they’re never going to need this much cash.”
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Google Enhanced Campaigns Get New ValueTrack Parameters
Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company says these will help advertisers achieve specific conversion and ROI goals, and help ease the transition to Enhanced Campaigns.
They will do so, Google says, by directing users to device-specific landing pages at the keyword level and enabling measurement of the effectiveness of campaigns by device.
Specifically, Google has added the {ifnotmobile:[value]} parameter, which lets you replace [value] with the text that will show up in your URL when the user clicks the ad from a computer or tablet. They’re changing the parameter {ifmobile:[value]}, which will now insert the specified value into the URL only when the user clicks from a mobile device.
Google shares some examples for using these parameters in a blog post here.
“Advertisers are upgrading to enhanced campaigns and seeing strong results,” says AdWords senior product manager Karen Yao. “VivaStreet in France, the 4th largest free classified website in the world, upgraded all of their campaigns within the two weeks after launch. When they upgraded, they increased their mobile bid adjustment to 125% and saw overall conversions increase by 34%. After seeing the positive results, VivaStreet went on to increase their mobile bid adjustment to 140%. By using ValueTrack parameters, you can also direct users to device-specific content and measure the effect it has on conversions.”
Google posted an Enhanced Campaigns webinar today, discussing extensions and sitelinks:
Another webinar in this series is scheduled for March 21.
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Next-gen biofuels making slow, slow, slow progress in 2013
In the time it takes to scale up the production of advanced biofuels — which use plant waste, not corn, for fuel — numerous web startups could launch, scale and exit. But for those biofuel companies that are still out there, toiling away at the difficult goal of producing next-gen biofuels that are competitive with gasoline at commercial scale, 2013 is proving to be a year of pivotal steps.
On Monday, KiOR, which was largely funded by Khosla Ventures before it went public, announced in its fourth quarter and annual year 2012 earnings that it has now shipped its first cellulosic diesel product from its factory in Columbus, Mississippi. The factory, which could make some 3 to 5 million gallons this year, converts wood chips into a diesel fuel that the company says can be used in current fossil fuel infrastructure.
Last week startup ZeaChem said that it started production of cellulosic chemicals and ethanol at a demonstration factory in Boardman, Oregon, which can produce about 250,000 gallons per year. Late last year, ag giant DuPont started construction on a cellulosic ethanol factory in Nevada, Iowa, which when completed in 2014 could produce 30 million gallons of fuel from corn stalks and leaves. For comparison sake, these are very small volumes in the grand scheme of the fossil fuel industry — the U.S. consumes some hundreds of billions of gallons of gas per year.
Regardless, these are signs of progress for an industry that has perpetually missed milestones and overestimated the amount of time it would take to move into commercial production. But these milestones are still steps on the way to a company producing these advanced biofuels at a scale and cost that is competitive with gasoline.
According to Bloomberg’s energy research arm New Energy Finance, ethanol made from plant waste could cost the same to produce as corn-based ethanol by 2016. Currently cellulosic ethanol costs 94 cents a liter to produce, or about 40 percent more than ethanol made from corn, says Bloomberg.
Despite these milestones, there are many more steps ahead. KiOR was expecting to ship its first cellulosic diesel late last year, and in the company’s earnings call CEO Fred Cannon apologized to investors for missing that target due to “unexpected startup issues.” KiOR also now needs to operate that factory at a steady state for another 9 months, and also buildout another factory in Natchez, Mississippi, which is supposed to produce three times what its Columbus facility will produce.
KiOR needs to finance the Natchez facility, and on that note, said on Monday that Khosla Ventures is willing to offer it another $50 million commitment and amend its previous loan agreement. ZeaChem is also looking to buildout a 25 million gallon factory per year next to its demonstration factory. DuPont is one of the company’s with the deepest pockets that is moving ahead and has been working on next-gen biofuels for a decade. Still, the process has taken DuPont longer than it had expected, the CEO told me recently.
But not everyone thinks building large biofuel factories is a smart move. Late last year oil giant BP cancelled its plans to build a next-gen biofuel factory in the U.S.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.- The perils of cleantech investing: KiOR and the long-term, high-risk view
- Financing the next generation of great cleantech ideas
- Opportunities for the future of batteries

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AppNeta lands $16M as networking and application monitoring heats up
AppNeta, whose monitoring services let devops teams track the performance of a website, the networks it uses and the external applications it depends on, announced on Monday a $16 million Series C round of venture funding, demonstrating that investors still like the area despite a crowded market.
Bain Capital Ventures, Business Development Bank of Canada, Egan-Managed Capital and JMI Equity led the round, which brings the total AppNeta has raised to $47.8 million.
AppNeta, which has offices in Boston and Vancouver, B.C., offers Software as a Service (SaaS) that gauges the performance of the components of a customer’s site and lag times attributable to web servers, the network and an end user’s browser. Those services are known as application-performance management (APM). The SaaS also breaks out performance of the networks underlying the apps and data the site depends on to run on end users’ devices — what’s called network-performance management (NPM). The data from AppNeta can quickly show devops employees when and how performance is not meeting service-level agreements (SLAs) and take action accordingly.
The APM market looks a bit like a venture capital and product-feature arms race. Last week New Relic, fresh off an $80 million round of funding, announced the ability to monitor end users’ mobile experiences. After recently picking up $50 million, AppDynamics moved more toward IT automation in a new product release last week, and it appears poised to add mobile-app support in the near future.
The NPM market lacks the current momentum of APM, although there is competition from SevOne, which got $150 million in January; Riverbed and other vendors.

Related research and analysis from GigaOM Pro:
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Samsung Orb Photo Feature Could Debut In Galaxy S 4 With Android 5.0 Update

Samsung Orb will allow users to take 360 degree panorama photos, and is rumored to be introduced on the Galaxy S 4 when Android 5.0 is released. According to an insider, the decision to delay Orb until the Android 5.0 update isn’t finalized yet, but is expected to be. Orb is very similar to Photo Sphere which is part of the Nexus 4 experience. This will be a nice value add for photo taking S 4 owners, however, Android 5.0 won’t make its way to select Galaxy devices until after Google I/O in June when a Key Lime Pie announcement is anticipated.
Source: SamMobile
Come comment on this article: Samsung Orb Photo Feature Could Debut In Galaxy S 4 With Android 5.0 Update
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Washington Post announces a (very leaky) paywall
The Washington Post will charge for access to its website beginning this summer. The move, which the company announced on Monday, confirms recent rumors and ends the Post’s role as the last major newspaper holding out against paywalls.
The Post’s paywall will be a leaky one, allowing readers to view 20 free articles a month with no limit for its home page, section front pages or classifieds. Students and teachers will have unlimited access at school, while civil servants and military personnel will have unlimited access at work. Home delivery subscribers will get a free digital subscription. The paper will also not count visits that come by way of Google or social media against a reader’s monthly quota. The Post has not yet announced how much a digital subscription will cost.
This type of porous paywall, which aspire to nudge readers to subscribe without driving them away, is now commonplace. The New York Times, a pioneer of paywall strategies, made its paid website easily accessible at first but has since reduced the number of free articles and cut off popular workarounds.
As Forbes notes, the imposition of a paywall (however leaky) appears to be a victory for investor Warren Buffett, an advocate of paid content, over the Graham family, which controls the paper and has historically been opposed to charging for the website.
The Post is also experimenting with other models to raise revenue, including sponsored stories. Come hear more about how content owners are finding new ways to make money from media at paidContent Live on April 17.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
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Matt Cutts On Google’s Handling Of Single-Page Sites
Google has released its latest Webmaster Help video. This time, Matt Cutts discusses single-page sites, and how Google handles them. Specifically, he responds to the following user-submitted question:
What does Google think of single-page websites? They are becoming more complex and there are some great websites using only a single page (+lots of CSS and JavaScript) bringing the same user experience as a regular website with many subpages.
“Google has gotten better at handling javascript, and a lot of the time, if you’re doing some strange or unusual javascript interaction, or pinning some part of the page, or something like that, or having things fold in or fold out, we’re pretty good at being able to process that,” says Cutts. “In general, I would run a test first. I wouldn’t bet your SEO legacy on this one single page working well if the javascript or CSS is really obscure or maybe you’ve forgotten and blocked that out in robots.txt. But if you run the test, and you’re pretty happy with it, I don’t necessarily see a problem with that.”
“It’s a different convention,” he continues. “Sometimes it works. Maybe you get better conversions, maybe you don’t. It’s going to depend on what your particular area is, what the topic is, what kind of layout you come out with…but if it works for you, and for users to have that all on one page, for the most part, it should work for Google as well.”
On a semi-related topic, here’s what Cutts had to say about a year ago about blocking Google from javascript and CSS. Here, he talks about Google getting better at handling javascript.
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Vint Cert Doesn’t Think The Internet Is In Any Danger
Vint Cerf knows a thing or two about the Internet – he helped invent it. So, what does he think about all the doom and gloom that’s directed towards the future of the Internet? He’s not worried in the least.
In a response to Danny Hillis’ concern that the Internet may one day fail, Cerf says the ubiquity of the Internet will be its saving grace. In other words, the Internet’s constant evolution and movement into every facet of our lives will ensure that it stays ahead of any potential threats.
Instead of putting his faith in a Plan B to save the Internet, Cerf says that a Plan C is much more likely to happen. In short, he thinks that something may come along that proves to be far more effective than the Internet. His bet is on quantum communication – an idea that’s just crazy enough to work.
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New Water-Quality Test May Prevent Unnecessary Beach Closures
A new rapid water-quality test may prevent beaches from being closed by providing accurate same day results of bacteria levels, according to a new study by the U.S. Geological Survey.
With increasing outbreaks of waterborne illnesses, beaches have been at the forefront of recent research on human health risk. This new rapid water-quality test, developed by the Environmental Protection Agency (EPA), will help managers across the country determine whether beaches are safe for swimming in order to keep the public from getting sick. Previous tests could not provide same-day results, so managers had to decide whether to close a beach based on findings from the day before.
USGS scientists analyzed the accuracy of EPA’s rapid test by looking at past water quality data from five beaches along Lake Michigan to determine what the outcomes would have been if the rapid test was used. These findings were then compared to two older methods of testing which require 24 hours for results. Scientists discovered that results from the rapid test met EPA’s safe swimming criteria more often than the older tests. If this method had been used during the study period examined, the summers of 2009 and 2010, it may have prevented hundreds of beach closure days and possibly significantly decreased incidences of waterborne illnesses. The full report is available online.
“This study provides beach managers with a virtual “test drive” of this tool; it gives them an idea of what they can expect in terms of beach monitoring decision making,” said USGS scientist Meredith Nevers. “Our research shows that EPA’s rapid test can be an effective tool for beach managers to help keep their recreational beach goers happy and safe.”
Beach closures not only impact recreational users in the summertime, but they also create huge losses for the local economy. Studies have found that the value of a beach trip is between $20-$36 per person per day — revenue which may be lost to local economies when beaches are closed.
The new rapid test, called quantitative polymerase chain reaction for enterococci, is recommended by the EPA, but it is not a requirement. The test has been included in the 2012 EPA guidelines for safe levels of indicator bacteria, including: Escherichia coli (E. coli) and enterococci. The test can be used at both freshwater and marine beaches. To learn more about EPA’s recreational water quality criteria, visit their webpage.
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Twitter pushes forward with self-service advertising tools, allows for better targeting
As Twitter looks for more and more ways to turn its massive user base into revenue and profit, the company is expanding the options available to a select few who are trying out its self-service ad system.
Twitter announced Monday that it has further refined its targeting options for self-service advertisers on Twitter, allowing companies to advertise specifically to people based on the accounts that they follow. While Twitter’s self-service advertising product is still in beta since its launch about a year ago, Twitter is clearly focused on improving and refining the product before it opens it up to everyone.
Advertising is key to Twitter’s monetization strategy, and as the company refines its leadership and prepares for a potential IPO, nailing the type of service that Google used to make its advertising platform will be key. We’ll be discussing the future of digital advertising on several panels in April at our PaidContent Live conference in New York.
So, for instance, if I follow @UNC_Basketball on Twitter, I might start seeing more promoted tweets geared specifically toward UNC fans, since Twitter will allow advertisers to serve ads up to specific audiences based on the accounts they follow. Advertisers have always had their promoted tweets matched with appropriate interest groups, but the improved targeting will give advertisers more controls to pick the audience. Twitter explained how it works in a blog post:
“Our self-service advertisers can now target interests in two specific ways. First, they can target users with the same interests as followers of @usernames. For example, if a golf pro shop were promoting itself, it might target users who are similar to those who follow @GolfDigestMag, @GolfChannel or even a former professional golfer like Annika Sorenstam (@ANNIKA59).”
The company will also allow advertisers to target particular platforms like Android phones, giving them greater flexibility in where promoted tweets appear and to which user, and target ads around a user’s gender. Advertisers will also be able to pick from generic interest categories as well:
“They can also choose from a wide-ranging list of over 350 interest categories—from auto racing to birdwatching (or in this case, golf). By targeting people’s interests, advertisers can tailor their messages to reach those most likely to engage with them.”
Users who want to pay for ads on Twitter will now also have access to a more advanced set of tools if they want a larger-scale advertising campaign on the platform, likely for bigger businesses using the service.
This post was updated at 1:18 PST to clarify how companies can target promoted tweets to particular groups.

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