Category: News

  • 2010 Nissan Skyline Facelift Revealed

    Having 3 years of history behind the current generation Nissan Skyline, a fact which began taking its toll of the consumers’ appeal for the car, the Japanese carmaker decided to throw onto the market a revised version of both the sedan and coupe Skylines, with modifications brought to both the exterior and interior, as well as to the performance of the vehicle.

    For the sedan, Nissan went for a more masculine look, adding a new grille, bumper and headlamps. The fog lights have been… (read more)

  • Harley-Davidson India Presents Line-Up

    A part of the American dream goes to India, as Harley-Davidson announced its 12 models line-up for 2010. The selection includes bikes from each of its five families for Indian enthusiasts.

    "For over a century, Harley-Davidson has inspired motorcyclists across the world to celebrate their passion for riding. Our experience in leading the leisure motorcycle market worldwide makes us naturally suited to help lead and define leisure riding in India" said Anoop Prakash, Mana… (read more)

  • Seagate Black Armor PS110 is a Portable USB 3.0 HDD [Storage]

    The obvious reason here to be excited about Seagate’s new Black Armor PS110 500-gigabyte portable HDD is because it uses a USB 3.0 connection and transfers 3x faster than current USB 2.0 drives.

    Seagate says the drive can transfer at speeds of 100 MB/s and is backwards compatible with the USB 2.0 standard. The drive is available now for $180.

    Seagate Super Speeds Transfer Rates With USB 3.0 External Portable Hard Drive

    Portable 7200RPM, 2.5-inch Hard Drive Delivers Transfer Speeds Up to Three Times Faster than USB 2.0

    2010 International CES

    LAS VEGAS—(BUSINESS WIRE)— Today at the Consumer Electronics Show in Las Vegas, Seagate (NASDAQ:STX), the worldwide leader in hard drives and storage solutions, unveiled the BlackArmor® PS110 USB 3.0 portable external hard drive performance kit for notebook computers. Demonstrating its industry leadership in delivering advanced and easy-to-use storage solutions, this all-in-one USB 3.0 toolkit packages a 500GB 7200RPM 2.5–inch portable hard drive, power cable and PC express card, to deliver real-world, proven speeds up to three times faster than its USB 2.0 predecessor, making it one of the fastest portable hard drives available. USB 3.0 speed has been specified at 4.8 Gbs per second or a ten times improvement over USB 2.0, however this is theoretical performance, and the new Seagate BlackArmor USB 3.0 portable drive achieves 3X performance over USB 2.0 in real world testing.

    “As people continue to amass vast libraries of high-definition photos, movies, and music, the storage needs of US households are forecast to grow more than ten times between 2009 and 2013, and the average digital media storage requirements will exceed a terabyte by 20131,” said Kurt Scherf, vice president and principle analyst of Parks Associates.

    To address these growing storage needs, the BlackArmor PS110 USB 3.0 toolkit makes it easier and less time-consuming to store and share large amounts of rich digital content. This new super speed USB 3.0 interface allows easy transfer of large files to and from the external drive at sustained transfer rates of 100MB/s, which is three times faster than current USB 2.0 devices. The familiar scenario of waiting for large files to transfer will now be a thing of the past.

    With the BlackArmor PS 110 USB 3.0 drive, a 25GB HD movie can be transferred in just four minutes versus the 14 minutes it would take using a traditional USB 2.0 drive2. Simply plug the PC Adapter card into a notebook, connect one end of the included adapter cord to the PC card, the other end to the BlackArmor PS110 drive, and it is set.

    “The growing presence of large multimedia files in the home means that connectivity and speed is a top concern for a satisfactory experience,” said Dave Mosley, Seagate executive vice president, Sales, Marketing and Product Line Management. “The delivery of USB 3.0 further underscores our commitment to giving people an efficient way to store, access and share their digital creations.”

    Coupling Performance with Protection

    Considering the precious, personal content and portability of today’s external hard drives, it is important for people to give thought to protecting the data on the drive. Seagate’s USB 3.0 portable hard drive performance kit couples all the safety and security of the existing BlackArmor PS 110 portable hard drive with the increased performance of USB 3.0 in an exceptionally slim, 12.5mm form factor. Each drive ships with the Acronis business-grade backup suite, automated full-system backup and SafetyDrill+™ software, a bare metal recovery feature, is Windows XP, Windows Vista and Windows 7 compatible and covered by the an industry-leading, 5 year limited warranty.

    “To date, the USB interface is the most prevalent interface and will continue to dominate as the interface of choice through 2011,” said Liz Conner, lead research analyst of IDC’s Personal Storage Research. “This will be re-enforced with the introduction of USB 3.0, which provides significantly increased bandwidth to better handle the growing number of large multimedia files being stored to external hard drives.”

    The BlackArmor PS110 USB 3.0 performance kit contains everything you need to upgrade your laptop to take advantage of USB 3.0 speeds. The new BlackArmor PS 110 USB 3.0 Performance kit is backwards compatible with USB 2.0 and can be purchased immediately from Seagate.com for a manufacturer’s suggested retail price of $179.99.







  • Kia and Microsoft Debut UVO Infotainment System

    Kia has just announced a brand new communications and entertainment system developed with Microsoft that will be integrated into several models starting this summer. Codenamed "UVO powered by Microsoft", the system is based on Windows Embedded Auto software and provides a number of functions that rely on voice recognition and hands-free controlling.

    For instance, the driver can easily browse among the system’s menus without touching the buttons, just by using quick voice… (read more)

  • Briatore Wants to Enjoy Victory Over FIA, Delays F1 Return Decision

    After winning his legal case against the International Automobile Federation (FIA) on Tuesday, Flavio Briatore doesn’t seem too keen on returning to the scene of Formula One. The former Renault team manager told Italian television RAI that my attention is on my family then we’ll see, hinting that it would be a while before seeing him in the F1 paddock again.

    While some sources hinted that he may focus from now solely on his business of managing racing drivers and also focus more o… (read more)

  • Rhubarb Strawberry Sauce( Condiments – Fruit )

    Daily Random Recipe

    INGREDIENTS:

    • 10 large stalks rhubarb, trimmed and cut into 2.5 centimeter / 1 inch lengths
    • 4 cups hulled, halved strawberries
    • 1 cup sugar
    • 1 cup fresh orange juice
    • Finely grated zest of 1 orange
    • Finely grated zest of 1 lemon
    • 2 teaspoons ground ginger
    • 1/2 teaspoon salt (optional)
    • 1/2 vanilla bean, split lengthwise

    METHOD:
    Combine all ingredients in a heavy saucepan. Stir well and bring to a boil over medium heat. Reduce heat and simmer, stirring once and skimming off any foam that forms on top, until the rhubarb is just tender, 10-12 minutes. Remove the vanilla bean and let the mixture cool to room temperature. Cover and refrigerate. It will keep for 2 days.

  • The Engadget Podcast, live at 2:30AM EST!

    We know, it’s late, but we’ve got some serious podcast catch-up to do: there’s a flood of pre-CES news to break down, a Nexus One launch to chat through, and some sleep depravity that none of you should be deprived of. We’re also kicking off a CES full of daily podcasts, and we’d love for you to join us live on the shove-off show of this wild ride. There’s a chat after the break, and we plan to get going by 2:30AM EST. And yes, we mean AM.

    Continue reading The Engadget Podcast, live at 2:30AM EST!

    The Engadget Podcast, live at 2:30AM EST! originally appeared on Engadget on Wed, 06 Jan 2010 02:17:00 EST. Please see our terms for use of feeds.

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  • Sling gets in the remote business with the Sling Touch Control 100

    Yes we agree, that is one fine looking touch screen remote, and yes that is real guide data via built in WiFi you see there. In fact it leverages SlingGuide which includes the ability to search for shows right on the remote. That beautiful screen is a 4.3 inch capacitive touch screen and features a 272×480 resolution. As expected, the Sling Touch Control 100 communicates via IR, but it can also use IP to control your DVR or other Sling devices. So yeah, it is pretty sweet, but of course there’s a catch and for once it isn’t the price. No, the problem is this is only available via your cable or satellite provider and we don’t know about you, but our provider just isn’t that cool.

    Sling gets in the remote business with the Sling Touch Control 100 originally appeared on Engadget on Wed, 06 Jan 2010 02:16:00 EST. Please see our terms for use of feeds.

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  • HP refreshes ProBook and EliteBook lines with Core i7 processors and just about everything else

    HP has six new professional laptop models in the mix, with Core i7 processor options across the board and plenty of other high-end accouterments. The ProBook models, the 6440b (14-inch) and 6540b (15.6-inch), have a starting price of $949, while the gunmetal aluminum-clad EliteBook 8440w and 8540w start at $1,299 and $1,499, respectively. Finally the more traditional platinum aluminum 8440p and 8540p start at $1,099 and $1,249. The differences between the six models might seem minimal to the untrained eye, but high marks like the spill-resistant drains in the EliteBook models, 24 hour battery option on the 8440p / 8540p might help make sense of the endless configurations that will be available among these models. Everything should hit virtual shelves in February, and there’s PR after the break.

    Continue reading HP refreshes ProBook and EliteBook lines with Core i7 processors and just about everything else

    HP refreshes ProBook and EliteBook lines with Core i7 processors and just about everything else originally appeared on Engadget on Wed, 06 Jan 2010 01:56:00 EST. Please see our terms for use of feeds.

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  • Slingbox 700U coming from a TV provider near you

    Sling Media 700u

    Yeah, we don’t believe the headline either, but it’s exactly what the Sling Media press release states. Maybe we’re just cynics when it comes to cable and satellite providers, but with TV Everywhere and Fancast Xfinity out there, it’s hard for us to imagine our provider doing something as cool as connecting this sleek 700u to a standard issue HD DVR. We only wish we could grab this from the store, plug only a USB cable into our set-top box and start streaming video around the internet — apparently the box self configures itself. No, that would just be too easy, but thanks for getting our hopes up Sling.

    Slingbox 700U coming from a TV provider near you originally appeared on Engadget on Wed, 06 Jan 2010 01:36:00 EST. Please see our terms for use of feeds.

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  • Probiotic Apple & Beetroot Relish

    probiotic beetroot relish

    Beetroot relish – savory, sweet and spiced with with cloves and star anise – nuzzles its way onto our supper plates every winter.  A near-perfect side to pan-fried pork chops seasoned with sage or to a classic roast beef, beetroot relish provides an intensity of flavor coupled with nourishing micronutrients including vitamins, minerals and antioxidants.  This version of beetroot relish incorporates another wintertime staple: fresh apples which contribute a sweetness without the inclusion of the nutritional void that is sugar.  Moreover, my beetroot relish is a probiotic food, rich in beneficial bacteria due to a natural, traditional fermentation process that anyone can apply in his or her own family kitchen.

    (…)
    Read the rest of Probiotic Apple & Beetroot Relish (485 words)


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  • Sling’s Trio of New TV Placeshifting Devices Offers Lots of Streaming Goodness [Television]

    Sling just unveiled a trio of new products, which include a monitor that connects to local Slingboxes over wi-fi, a receiver that catches TV streams over wi-fi, and a sling box that plugs into your set-top box via USB. Swoon.

    What’s strange about the three products is that it appears none of them will be available via retail channels. Instead, they’ll all be provided from cable and satellite providers, who Sling hopes will follow Dish Network’s lead.

    The Sling Monitor 150 is a redesigned and repackaged model of last year’s Sling Monitor, which connects to the internet via Wi-Fi, and pulls down streams from Sling devices inside your home. The 15.6-inch, 720p display lets you control and manage your primary DVR. Dish Network says they plan on being the first to offer the Sling monitor.

    The Slingbox 700u is a Slingbox with a single USB cable—intended to plug into and directly interface with any compatible, internet-connected, set-top box. Sling calls it their smallest Slingbox available, and again, Dish Network plans on offering it first.

    And finally, there’s the Sling Receiver 300, which is kind of like a pared-down Slingcatcher, letting it connect to any TV and is intended catch Sling streams from Sling-enabled settop boxes, such as the fabled Echostar 922.

    Because none of these will be offered via retail channels, pricing and availability aren’t available. And let’s keep our fingers crossed on Dish delivering the first two products to consumers. [Sling via Engadget]







  • Abarth Grande Punto Esseesse 1.4 16V T-Jet 180 CV, prueba (parte I)

    Abarth Grande Punto Esseesse 1.4 16V T-Jet 180 CV

    Queridos Reyes Magos:

    El año pasado fui muy bueno y por eso creo que me merezco el Abarth Grande Punto Esseesse. Es un coche para competir pero prometo no correr con él y, por mucho que me cueste, respetar los límites legales. En los circuitos, su hábitat natural, lo pasaré en grande con él. Cuando lo he probado me ha gustado mucho y por eso quiero seguir disfrutándo conduciéndolo.

    Así de simple ha sido mi carta a los Reyes Magos, pero lamentablemente me han contestado que había crisis y que no podían hacérmelo llegar. Aun así, han prometido que el año que viene, si sigo siendo así de bueno, pasarán por una de sus tiendas para encargarlo. Mientras tanto, espero que la picadura del escorpión no me abandone y haceros disfrutar al menos una pequeña parte con la prueba de lo que hice yo. Si el Abarth 500 me sorprendió, para este no tengo palabras.

    Motor y prestaciones

    Abarth Grande Punto Esseesse 1.4 16V T-Jet 180 CV

    Una de las cosas que tienen los motores de pequeña cilindrada con mucha potencia es que a la mínima que pones el pie en el acelerador sale literalmente escopetado. Si no eres capaz de controlar y medir la fuerza del pie, el susto está asegurado. Os puedo asegurar que aunque yo ya me esperaba algo fuera de lo común, me sorprendió la capacidad de aceleración que tiene. Es más, tuve que hacer la prueba de aceleración de 0 a 100 para comprobar que eran 7,5 segundos los que tardaba (obviamente yo obtuve una cifra mayor) y fiarme de la cifra oficial. Para alcanzar esta velocidad es necesario cambiar hasta 3ª velocidad. Si el desarrollo de la 2ª fuera más largo, podría acercarse a los 7 segundos.

    El motor que monta es el mismo que el del Alfa Mi.To de 120CV, el de la versión MultiAir de 135 CV y el Abarth 500. También es el mismo que el del Abarth Grande Punto sin el kit essesse. Por contra, la centralita es lo que cambia, llegando en este caso al tope de 180 CV obtenidos a 5.750 rpm. Su velocidad máxima es de 215 km/h.

    Abarth Grande Punto Esseesse 1.4 16V T-Jet 180 CV

    El par máximo de 270 Nm se alcanza a 3.000 rpm (modo sport activado) y se pueden diferenciar dos fases de aceleración: una hasta llegar a esa cifra y otra tras superarla. Es brutal el cambio de presión en el turbo y en ocasiones he sentido que el coche se iba de la parte de trasera; si no fuera por el control de estabilidad, la galleta estaría casi asegurada. A pesar que en el cuentarevoluciones el rojo está en la zona de 6.500, la inyección no corta ni en 7.000 debido a la centralita.

    Monta una caja de cambios manual de 6 velocidades (la bomba sería uno secuencial tipo Selespeed) que se comporta de manera excelente. Es rápida, de cambio corto y muy elástica, tanto que se puede apurar mucho para exprimir al máximo como ir de forma tranquila disfrutando igualmente de la conducción.

    El comportamiento, como no podía ser de otra manera, es sencillamente excelente. El paso por curva es realmente rápido y es necesario entrar muy descontrolado para que se mueva ligeramente de la trayectoria. Una vez conseguido desestabilizar el coche, el control de estabilidad lo pone de nuevo en su sitio. Es realmente difícil poner en apuros el coche.

    Abarth Grande Punto Esseesse 1.4 16V T-Jet 180 CV

    Una de las cosas que más ganas tenía de probar era el ruido del habitáculo a velocidades altas -cuando digo altas digo a 150 km/h de marcador-. Me ha sorprendido gratamente, ya que apenas se cuela ningún sonido ni flujo por la estructura que apenas está tocada con respecto al modelo de serie. Esto presupone que el modelo de serie tampoco tiene grandes ruidos en autopista. Puedo asegurar que el Fiat Stilo sí tiene ruidos molestos.

    Cuando nos subimos a bordo del coche, lo primero que llama la atención son los asientos envolventes. Es difícil sacar el cuerpo de ellos, aunque no imposible. No son anchos, más bien estrechos y pueden llegar a ser incómodos en largos desplazamientos. Es el precio que hay que pagar por disfrutar en las curvas. Me parecen adecuados a las características del coche.

    El kit essesse incluye en su modificación muelles delanteros y traseros rebajados que lo hacen una auténtica tabla, y hablo de forma literal. Es ciertamente incómodo y a veces, al pasar por los badenes que tanto están de moda en pueblos y ciudades, si te descuidas puedes tener algún percance. Las irregularidades del terreno también son advertidas en el habitáculo a la mínima. Algo que no me gustó es que cuando ha rodado un poco durante un tiempo, los muelles se debilitan y pierden eficacia.

    Abarth Grande Punto Esseesse 1.4 16V T-Jet 180 CV

    Los frenos es otra de las mayores cualidades del coche. Merecen una mención aparte. También son diferentes que los que equipa de serie sin el kit esseesse. Son de la marca Brembo y su peculiaridad es que además de ser en las cuatro ruedas de disco perforados, las pastillas de freno delanteras son de alto rendimiento, esto es, que aguantan mejor la temperatura y son más eficaces en su rango óptimo. Me atrevería a decir que son los más eficaces de cuantos hemos probado. Tienen una pequeña pega y es que son muy sensibles. En ciudad con un ligero toque pueden llegar a detener el coche, algo que los hace buenos para frenadas de emergencia, pero para uso cotidiano, es exagerado.

    Y si de algo hay que sorprenderse es del consumo obtenido durante la prueba. La media en autopista fue de 5,4 litros a los 100 km cuando el oficial es 5,3 litros. Todo tiene su explicación: cuando el motor gira a bajo régimen (no hemos hecho la prueba a 150 km/h), la 6ª velocidad a un motor de baja cilindrada apenas lo hace trabajar, por lo que el consumo llega a ser incluso menor que el del Abarth 500, precisamente por la caja de cambios. En aquel, el peso no influye lo suficiente como para reducir el consumo.

    El botón mágico: Sport Boost

    Abarth Grande Punto Esseesse 1.4 16V T-Jet 180 CV

    Por contra de lo que sucedía en el Abarth 500, en este caso la diferencia no era tan clara entre un modo de conducción normal y otro sport pero había claras diferencias. Una de ellas era el consumo y la otra la aceleración y otros cambios menos notorios pero aun así importantes.

    El consumo no llega al 10% de diferencia entre un modo y otro (en el Abarth 500 era de 11,1%) y los registros estuvieron más igualados a velocidad constante. La aceleración, como se puede deducir, tampoco tiene tanta diferencia, aunque cuando más se nota es acelerando en modo normal y sin cambiar la fuerza del pedal, cambiar a modo sport. Los ajustes en la dirección son sensiblemente notorios, siendo la dirección demasiado blanda en el caso normal. De no ser por esto, hubiera utilizado más este modo.

    La última diferencia sutil, aunque no nueva, es que en el modo sport podemos sentir más aún si cabe la presión del turbo mediante el manómetro digital que aparece en el cuadro de instrumentos. Digo que no es nuevo porque en la posición d del Alfa Mi.To también permite esta opción. ¿La diferencia? En el Abarth Grande Punto Esseesse en milésimas de segundo ves cómo se ha alcanzado la presión máxima del turbo. Realmente increíble.

    La siguiente parte no tiene ningún desperdicio. Hablaremos del diseño exterior e interior. Me gustaría adelantaros algo, pero os voy a dejar con los dientes más largos de los que tenéis y prefiero simplemente citaros a que os paséis por aquí. No os defraudará (el coche).

    Un saludo a David, que nos adivinó el coche con su acabado y todo. ¡Menudo ojo!

    Fotos | Javi Vicente y Jorge Rubio



  • With MyLikes.com, Ex-Googlers Want to Build the Next AdSense

    Google’s AdSense is brilliant in that it very simply provides relevant contextual ads across millions of web pages. But what if you make that process a little less automated and provide ads that are endorsed by the creators of those web pages? So instead of an algorithmically matched text ad appearing next to a blog post about the same topic, readers see an on-topic product recommendation by a writer they trust. It’s something that could get very messy very fast — and it already has, in the form of outrage over paid tweeting and blog posts with undisclosed sponsorships.

    San Francisco-based MyLikes.com is wading into those waters with full awareness of the potential pitfalls, but a hope that it can evade them and in doing so steal AdSense’s $6-$7 billion per year in revenue. The startup comes from two former Googlers, including the former tech lead for AdSense, Arvind Sundararajan. He and wife Bindu Reddy, the former head of product management for Google Apps, have co-founded the company, are its only employees, and have invested into it $200,000 of their own money.

    So why not start the same product within Google? “Doing stuff inside the company always takes longer,” Reddy said in a phone interview. And what about taking outside investment? Well, for one, Reddy and Sundararajan didn’t have to — but as she explained, “Getting capital right now would be similar to Google — you’d have to answer to someone.”

    In an effort to offer an endorsement service that’s decidedly not scammy, MyLikes started out by building a consumer product, Likaholix (see Om’s write-up from March). “We were afraid that if we started an ad product with no consumer product, people would not be genuine,” said Reddy. Now, the company is extending its network of 30,000 members and 300,000 “likes” as seeds for its sponsorship program.

    On the new site, which launches Wednesday morning, each user has a profile, and earns an “influence score” based on their presence on Twitter and their blogs. They can post one ad every two days on their sites, which they write in their own words. The ads either appear in a post that discloses the relationship with the sponsor or in an AdSense-like unit. They receive 20-60 cents per click. MyLikes (which was formerly called Likes.com, but switched names after Like.com complained about its trademark) currently doesn’t take a cut, but will at a later date from for-profit users (users also have the choice of donating their proceeds to charity).

    MyLikes and its affiliate ads face competition from the likes of Ad.ly and Sponsored Tweets. Federated Media also does similar work on what it calls “conversational marketing” with larger publishers. My concern would be that as such services become more widespread, lifestyle blogging will be so littered with product placements that it will be polluted and boring. (In some cases, that’s already happening.)

    Reddy said that she thinks MyLike’s model of full disclosure (which is what the FTC now requires) and performance-based payments will incentivise effective ads. Plus, bloggers will be limited to one ad every two days.

    So if you can only run one ad every two days at a 20-60 cents CPC, is there actually a real business here for bloggers/tweeters, and eventually MyLikes the company? Reddy thinks so, because as compared to an impersonal AdSense placement or a banner, “our ad is going to be better.”

  • Introducing a New Cat: Part 2

    As I noted in my first post on introducing a new cat, I’m sharing the experience for nervous kitty introducers everywhere. Before we got a second cat, my husband was convinced Choco would hide under the bed and never come out.

    That hasn’t been the case. While Choco is nervous, he’s too curious to hide. It’s been funny and sweet to watch. Aside from a bit of hissing and a couple of raised paws, it’s going nicely. Funny though, the kitten, Oscar, is chasing Choco around. Watch the short video for some chasing and hissing action. That was actually the worst of it.

    • Approach
    • Relaxing a bit
    • Oscar
    • More staring

    While I kept the two cats totally apart for the first day, I did allow them to smell the other cat’s scent via a towel. On the second day, after Choco stopped growling at the towel, I let them see each other through the door briefly. At first, Choco hissed, but by day 3, Choco was just sitting there staring at Oscar who was confined to a crate.

    On the third day, I removed Oscar from the bathroom and allowed Choco to sniff out the room where Oscar had been chilling. By day four, Choco was calmly staring at Oscar sitting in his carrier.

    On day five, the cats came close to each other with no touching. On day six, the cats finally ran around together! (Sigh of relief.) Choco is still a bit afraid of the new kitten, but they chased each other around and played hide and seek. I allowed the two cats to have three supervised play sessions, but Oscar has gone back to his bathroom for the night so that both cats can rest up!

    Of course, lots of new routines will be formed and the resident feline, Choco, still has to adjust to having another cat around, but it seems like he’s accepting little Oscar.

    (Images via Peggy Rowland)

    Post from: Blisstree

    Introducing a New Cat: Part 2

  • MyLikes lets publishers customize ads for their sites

    black-logoTwo ex-Googlers are launching a brand-new advertising system today called MyLikes. The offering is designed to let publishers pick and choose their ads based on what they think their readers will respond to. The idea is to make advertising and marketing a more personal, conversational medium. A form of MyLikes has been in private beta for a while, but the product is being expanded and publicly launched today.

    Here’s how it works: MyLikes signs up advertisers who want to run campaigns on their network. Publishers in the network then pick and choose the ones they want. If a publisher picks, say, Moo Cards (a current advertiser on MyLikes), they can do one of three things: write a tweet about it, write a blog post about it, or just add a caption to an ad. Any of these actions is called a “Like”.

    By hand-tailoring these ads to best suit their site’s content and the interests of visitors to their site, publishers are upping the chances the ads will get clicked on — and that means they’re likely to make more money from those ads.

    Once a publisher has created a “Like” within the MyLikes system, the ad, blog post or tweet gets reviewed by MyLikes to make sure it’s appropriate and relevant before it goes live. MyLikes includes notices on all Likes that make clear that they’re ads.

    like

    The way to think about MyLikes is as an affiliate marketing service, which allow publishers to recommend products they like and then gives them a cut whenever a sale is made from their referral, but with the metrics of an ad network: paying publishers by the click or the impression, rather than the sale. MyLikes lets you recommend products you like, but in a more publisher-friendly (you get paid even if you don’t directly make a sale) and customizable (you actually create the content of the ad, only the brand is restricted) way.

    According to co-founder Bindu Reddy, the former project manager with Google’s AdWords, “One of the big things that really stuck us about AdWords is the low quality of ads you see, in terms of the content of the ad, the size of the ad, and the fact that the publisher doesn’t have any control over the ad.” People are more likely to click on an ad when they feel it’s a personal recommendation from a brand or person rather than a line of code slapped onto the site, she says.

    The company has been testing its Likes system over several months in private beta as Likaholix, allowing people to create Likes and share them with their friends. But applying Likes to advertising is what’s launching this morning, as well as an expanded system that manages ads, helps create ads, and connects publishers and advertisers.

    Publishers get paid, and advertisers charged, based on a system MyLikes has developed to track influence. Based on things like numbers of retweets and comments, the influence score determines how powerful an ad is likely to be. More clicks on content, sponsored or otherwise, means more influence, which means more payment for ads in the future.

    For the first six months, MyLikes, still a company of two based in San Francisco, won’t be taking a cut of the revenue created by the ads in order to get more people to participate. But after that time it’ll take a cut, which according to Reddy will be under 10 percent. The company is also currently in the middle of raising funding. For those not in it for the money, MyLikes is partnering with a number of charities, and all revenue from Likes can be given to charity.

    MyLikes’ success will hinge on creating a place where a broad enough base of advertisers come that there’s something for everyone, and on keeping track of the influence of publishers in a way that keeps advertisers and readers alike happy. If that happens, this may change how advertising on the Web works.

    mylikes

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  • Ecclestone Welcomes Briatore Back into F1

    Bernie Ecclestone is the first man to welcome his friend and business partner Flavio Briatore back into the sport of Formula One, after the Paris’ Tribunal de Grande Instance ruled the lifetime ban imposed by the FIA to the Italian manager as being irregular. The Formula One supremo admitted that he’d like to have Briatore back in the paddock, but said he’s not really sure the Italian wants that also.

    He is welcome to come back to the paddock. He was a great character in F1 but I … (read more)

  • Photo for Today: Reconstruction work. Boys will be boys!

    2007
    One of the abandoned Long Range Desert Group vehicles (a Chevrolet) from WW2,
    near the Libyan border with the Gilf Kebir plateau in the background to the east.
    Fabulous!

    It is snowing today in London. It couldn’t be more different than the desert,
    but it is very beautiful.

  • Setting Goals To Destress Yourself

    Last Saturday, January 2, 2009, we had our Setting Goals To Destress Yourself teleclass and it was a blast!

    That was the first teleclass I have hosted in a long time and I forgot how fun they are.  My favorite part is all of the emails after the class.  I love the way people freely email me with questions or comments.  Often times I get a disagreement or two and that promotes excellent discussions.

    The teleclass included dialogue about stress (as usual), stressful habits vs. successful habits, success and happiness, and setting goals to destress yourself.  There was exploration about possible fears and self-defeating thoughts.  We did an exercise that established stressful habits, fears, self-defeating thoughts, and turned them into self-winning thoughts.  And with the new self-winning thoughts, we turned them into affirmations.

    Affirmations are just reminders and I always encourage folks to create and say affirmations.  I do this because it helps us remember to follow through with our goals.  The affirmations are the self-winning thoughts that are ultimately our goals to Destress.

    At the end of the class I shared a self-assessment of six different categories that play a huge role, in our lives,  with stress relief. 

    I just love this stuff! 

    The class is available now, in our store, or you can find it by following this link.  Although the actual teleclass is free, there is a small fee of $6.96 for the audio.

    Please join us for our next teleclass, Destress Your Attitude, on Saturday, January 16, 2009.  No need to sign up for this, you can get all of the info here.  And if you would like an email reminder, you may want to sign up for our free weekly newsletter, on our home page, here.     

    Have a great day, week, and year.

    Until next post, don’t forget to have fun and be playful!!!

    Elizabeth