Blog

  • Domino’s Creates A DVD With Pizza Smell As Part Of New Ad Campaign

    Domino’s is no stranger to odd and bizarre marketing stunts. It’s latest – a DVD that smells like a pizza – may be one of its strangest (and most brilliant) yet.

    Creativity Online reports that Domino’s Brazil has teamed up with ten video retal stores in Sao Paulo and Rio de Janeiro to cover popular DVDs with a thermal ink that lets off a pizza smell when heated. When the movie was over, the heated DVD would give off a pizza smell to the consumer. It was also painted to look like a pizza with the message, “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.”

    I have to admit – it’s a pretty brilliant marketing strategy. It’s especially effective in countries like Brazil where streaming services have yet to really take off. Most consumers have to rely on DVD rental stores to check out the latest movies. Making the DVD smell like pizza would definitely make me hungry, and it just might work on hungry Brazilians as well.

  • Apple’s ‘iRadio’ hits another roadblock, WWDC launch might be delayed

    Apple iRadio launch delayed
    It has been widely reported that Apple will debut a new streaming radio service at its Worldwide Developers Conference next month. The company was said to be close to striking a deal with Warner Music and Sony Music to launch its iRadio service, however recent reports suggest negotiations may have hit a roadblock that could prevent Apple from debuting the service at next month’s event.

    Continue reading…

  • Is Liking Something On Facebook An Act Of Free Speech?

    Last year, a Virginia judge ruled that a Facebook “like” is not protected by the First Amendment. The story goes like this: Deputy Sheriff Daniel Ray Carter of Hampton, Virginia “liked” the page of “Jim Adams for Hampton Sheriff.” Carter’s boss, Sheriff B.J. Roberts, saw this, and then when Roberts won the election against Adams, Carter was fired. Carter claimed it was the Facebook “like” that led to his termination. He sued, but the judge determined that a “like” is not protected free speech.

    Should a Facebook “like” be considered free speech, and protected under the First Amendment? Let us know what you think in the comments.

    Carter appealed the decision, and Facebook stepped in to argue that a like is free speech in the same way that a political bumper sticker is. Facebook filed a brief in Carter’s defense, saying, “When a Facebook User Likes a Page on Facebook, she engages in speech protected by the First Amendment.”

    “The district court’s holding that ”liking’’ a Facebook page is insufficient speech to merit constitutional protection’ because it does not ‘involve actual statements,’ J.A. 1159, betrays amisunderstanding of the nature of the communication at issue and disregards well-settled Supreme Court and Fourth Circuit precedent,” the company continued. “Liking a Facebook Page (or other website) is core speech: it is a statement that will be viewed by a small group of Facebook Friends or by a vast community of online users.”

    “When Carter clicked the Like button on the Facebook Page entitled ‘Jim Adams for Hampton Sheriff,’ the words ‘Jim Adams for Hampton Sheriff’ and a photo of Adams appeared on Carter’s Facebook Profile in a list of Pages Carter had Liked, J.A. 570, 578 – the 21st-century equivalent of a front-yard campaign sign,” Facebook continued. “If Carter had stood on a street corner and announced, ‘I like Jim Adams for Hampton Sheriff,’ there would be no dispute that his statement was constitutionally protected speech. Carter made that very statement; the fact that he did it online, with a click of a computer’s mouse, does not deprive Carter’s speech of constitutional protection.”

    The debate certainly has large ramifications for not only practices on Facebook, but on the Internet at large, which as we all know, has become very, very social.

    This week, a panel of three judges in Richmond, Virginia heard the case, and Facebook once again stepped up to defend Carter, though really it’s a defense of Facebook users in general. It can’t be good for Facebook if people start becoming afraid of what they can or cannot say on Facebook. Some people have even talked about leaving the social network because they don’t allow pictures of breasts. More censorship can’t be good for user growth.

    According to a report from Bloomberg’s Tom Schoenberg, Facebook lawyer Aaron Panner told the judges, “Any suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made possible.”

    The company was reportedly given three minutes of argument time, and the judges refrained from asking Facebook any questions. The report also shares some quotes about Facebook “likes” from Robers’ lawyer:

    “It’s like opening a door into a room,” Rosen, of Pender & Coward PC in Virginia Beach, Virginia, said. “You can’t see what’s in there until you click on the button. That’s not speech.”

    “Facebook has 3 billion ‘like’ clicks a day,” he said. “Is each one of those speech? I don’t think so.”

    As far as Facebook and many others are concerned, yes, each one of those is free speech.

    At the same time, Roberts is claiming that the Facebook activity is not even the reason Carter (along with other employees) was fired, and that performance was the real reason. Still, the subject of the Facebook “like” remains the hot button issue, and has been argued throughout the case.

    What do you think? Should a Facebook “like” be considered free speech, or do you not consider a “like” to be an act of speech at all? Let us know what you think in the comments.

  • Here’s Video of the Biggest and Brightest Explosion on the Moon That NASA’s Ever Seen

    Two months ago, NASA observed the largest explosion on the Moon that they’ve ever seen. And today, they’re talking about it and have released a cool video that shows the event as it took place.

    The explosion was caused by a meteorite, 0.3 to 0.4 meters wide, weighing in at about 40 kilograms. When it hit the moon, it was travelling at 56,000 miles per hour. According to NASA, it exploded with the force of 5 tons of TNT.

    “On March 17, 2013, an object about the size of a small boulder hit the lunar surface in Mare Imbrium,” says Bill Cooke of NASA’s Meteoroid Environment Office. “It exploded in a flash nearly 10 times as bright as anything we’ve ever seen before.”

    The impact was so bright, in fact, that anyone looking would have seen it without the help of a telescope.

    “It jumped right out at me, it was so bright,” says Marshall Space Flight Center analyst Ron Suggs, who was the first to see the impact.

    This type of lunar strike is common, but NASA has yet to see one this large in the nearly 8 years its been monitoring the moon for such impacts. Here’s why:

    Unlike Earth, which has an atmosphere to protect it, the Moon is airless and exposed. “Lunar meteors” crash into the ground with fair frequency. Since the monitoring program began in 2005, NASA’s lunar impact team has detected more than 300 strikes, most orders of magnitude fainter than the March 17th event. Statistically speaking, more than half of all lunar meteors come from known meteoroid streams such as the Perseids and Leonids. The rest are sporadic meteors–random bits of comet and asteroid debris of unknown parentage.

    Oh, by the way, the “explosion” is special thanks to the lack of oxygen in the Moon’s atmosphere.

    “The Moon has no oxygen atmosphere, so how can something explode? Lunar meteors don’t require oxygen or combustion to make themselves visible. They hit the ground with so much kinetic energy that even a pebble can make a crater several feet wide. The flash of light comes not from combustion but rather from the thermal glow of molten rock and hot vapors at the impact site,” says NASA.

    [NASA via Wired]

  • Games for the weekend: Skylanders Cloud Patrol

    Games for the Weekend is a weekly feature aimed at helping you avoid doing something constructive with your downtime. Each Friday we’ll be recommending a game for Mac, iPhone or iPad that we think is awesome. Here is one cool enough to keep you busy during this weekend.

    Skylanders Cloud PatrolSkylanders Cloud Patrol ($1.99, Universal) is a carnival-style shooting game where you tap to shoot at your target to win coins. The targets you are shooting at are mischievous trolls that have broken out of prison.

    Skylanders Cloud Patrol

    In this game you play one of a number of different Skylanders. As a Skylander you are responsible for hunting down and eliminating the escaped trolls. To shoot a troll, or anything else for that matter, you simply tap on the screen at the target you want to hit. You can also swipe your finger up, down, across and in a variety of pattern to lock on to a series of targets in quick succession. When shooting in such a manner, the game has the same interactive feel as Fruit Ninja. And like Fruit Ninja there are targets on the screen, in this case mines, that you must avoid shooting at all costs. If you shoot and hit a mine, it will explode and end the game.

    Skylanders Cloud Patrol

    As you progress through the game you are presented with a never-ending series of targets at which to aim. Each collection of targets are laid out like individual levels. After you successfully hit all of the targets on a given level, you will be flown to the next level in the cloud and presented with a new collection of targets. These targets can be barrels, boxes, balloons, presents, sheep (yes, sheep) and of course trolls. Things do get progressively difficult as the targets you are aiming to hit do not stay in one place.

    Skylanders Cloud Patrol

    The trolls will hide behind shields, duck under rocks and even fly around the screen using propeller caps. It really does resemble a carnival-style shooting game. Some of the trolls are armed with weapons that they will use to shoot at you. You must shoot down the projectiles aimed at you before they get too close and kill your Skylander.

    Swirling around the screen intermixed with the trolls are the mines.  The mines always seem to change their pattern and place themselves right in front of a troll as you are tapping on the screen to shoot. There are also magical power-ups, crates packed with explosives that will kill all visible trolls on the screen, and golden coins that you can tap on to collect. When you do finally get overwhelmed and either shoot a mine or get shot by a troll, the game will end. Your score will be tallied, coins will be counted and you will be awarded gems for each of the posted achievements you have accomplished.

    Skylanders Cloud Patrol

    The coins and gems collected can be used to buy magic items as well as different Skylanders.  The magic items can be used while playing the game to give you an advantage over the trolls you are shooting.  However, switching out your Skylander for a more powerful Skylander with special abilities can really make a difference in how well you perform.  Between each level, there are in-app purchases where you can buy more gems.  The gems can be traded for gold coins.  This can certainly help you power-up at a faster rate by enabling you to achieve your goals faster.

    What really sets the game apart however is that you can also make out-of-app purchases.  This is actually the main reason that the entire Skylander series of games exists.  By purchasing real toy models of the Skylanders at your local toy or hobby store, you can use the web activation code that comes with the toy model to unlock its corresponding Skylander character within the game itself.  Through earning gems and coins in the game, buying gems and coins through iTunes in-app purchase, or buying toy models at a retail store, you can grow your Skylander army.

    Skylanders Cloud Patrol

    Rather than exclusively use Apple’s GameCenter, Skylanders also utilizes Activision’s online gamers community, Activate. With Activate you can save game progress and challenge your Activate friends to various Showdowns.  These Showdowns are like goals, and if you win the Showdown you will be awarded with gems and coins.  The interaction between the game and Activate is smooth and reliable.  This weekend is as good a time as any to Activate an Activision online gaming account and start hunting trolls.

    Related research and analysis from GigaOM Pro:
    Subscriber content. Sign up for a free trial.

        

  • The Quid Pro Quo of Trade Show Swag

    We’ve all experienced it. You walk by a booth at a trade show, and something catches your eye. It might be a T-shirt, or a flashing bouncy-ball emblazoned with a vendor’s logo. Almost every exhibitor has some kind of giveaway to catch the attention of delegates walking the expo floor, in hopes it will lead to the purchase of a million dollar generator.

    It’s trade show swag – also sometimes known as a “tchotchke” an old Yiddish term for a bauble. Compass Data Centers CEO Chris Crosby offers an entertaining reflection on trade show goodies at the Compass Points blog.

    “I think the tchotchke satisfies our material desire in any vendor exchange. In other words, it’s the answer to the ubiquitous ‘what’s in it for me’ question. One might even compare it to a unique form of barter. ‘Sure I’ll read your white paper, but I want a T-shirt for doing it’ or ‘I’ll agree to attend your webinar but, whether I ultimately buy or not, your gyroscopic pen is mine to keep.’ In essence, the tchotchke is the compensation that we expect for agreeing to a vendor’s request. In the world of the tchotchke, everything is a quid pro quo arrangement.”

    Like reading a blog post to enjoy a foam rubber representation of the Compass’ mascot? Yep, it looks like there’s a Data Center Fairy tchotchke as well.

  • Want To Develop For Google Glass? Watch These Videos

    Google Glass may have been announced at last year’s Google I/O, but it didn’t get a proper introduction until this year’s I/O. Google devoted a number of sessions for the new hardware on Thursday, and Google has made some of those sessions available on YouTube.

    First up is Developing for Glass with Timothy Jordan. He announced the Glass Developer Kit during this session, but there’s more than that:

    By bringing technology closer, we can get it out of the way. This and other core concepts, design guidelines, UX paradigms, and APIs will be introduced as a baseline for Glass Development. Excellent examples will be shown and used to codify everything into a set of best practices. If you want to develop for Glass, this is where you start!

    The other session is Voiding Your Warranty: Hacking Your Glass with Hyunyoung Sung and P.Y. Laligand:

    Glass is ready for hacking! See what is possible with the hardware platform and how you can gain root access. Learn how to run your own experimental applications. Disclaimer: you’ll be stepping into uncharted and unsupported territory!

  • Former Argentine Dictator Jorge Rafael Videla Dead at Age 87

    Jorge Rafael Videla, the former dictator of Argentina, has died at the age of 87.

    According to an Associated Press report, Videla died in the Marcos Paz prison in Argintina. He was found dead in his prison bed early Friday morning, and the cause of death has been reported to be natural causes.

    Videla was sentenced to life in prison in 1985 for his part in the human rights violations perpetrated by his government. Videla led a military coup in 1976, shortly after the death of Argentine leader Juan Perón. He established a military government that killed thousands of Argentinians during the so-called ‘Dirty War,’ a civil war between the government and guerrilla left-wing groups in the country. The government is remembered for not only killing Marxist fighters, but also ‘disappearing’ thousands of students, left-wing political activists, and other dissidents.

    Videla ceded leadership in 1981, shortly before the military government fell. At his trial in the 80s, Videla was found guilty of charges that included murder, kidnapping, and torture. Videla served five years in prison before being pardonded by Argentine President Carlos Menem in 1990. He returned to prison in 1998 on charges of kidnapping children, though he served under house arrest due to his age. His presidential pardon was thrown out in 2007, and he returned to prison after another trial.

  • MOOCs aren’t the only kind of online course stirring debate on college campuses

    Over the past couple of months, massive open online course (MOOC) providers have been the focus of dissension on some college campuses. But now online learning company 2U is getting some pushback of its own.

    Last fall, the company, which has partnered with several leading universities for online masters degree programs that feature small classes and live instruction, announced a new for-credit online program for undergraduates. But three of the 10 schools that had originally committed to the program have since backed out.

    Last month, Duke revealed that it was withdrawing from the program after a faculty vote against the program. And, according to Inside Higher Ed, Vanderbilt and University of Rochester have also pulled out as of Friday, with Wake Forest sitting on the fence.

    “Each school has their own process for evaluating these opportunities,” 2U’s SVP of communications Chance Patterson said, adding that the company is moving ahead with its plans to launch the program this fall with the remaining schools, including Northwestern, Emory and Brandeis. 2U also said that Boston College has since joined the consortium and that it’s in talks with 20 other schools.

    At Duke, faculty concerns over the lack of administrator transparency related to the 2U deal, as well as unease with awarding school credit to students not admitted to the college, apparently led to the withdrawal.

    Other issues led Vanderbilt and University of Rochester to back away from the 2U consortium. While several schools work with different online learning companies, University of Rochester reportedly chose Coursera over 2U because of the MOOC provider’s ability to reach a larger audience. Vanderbilt raised the issue of cost; while efforts like the MOOCs try to provide educational experiences at a lower price, 2U’s program costs the same as an on-campus for-credit program. Vanderbilt, as well as Duke, still maintain partnerships with Coursera for non-credit-granting courses.

    The decisions to back away from 2U come after faculty resistance to online learning programs at other institutions. Earlier this month, San Jose State University professors refused to teach an edX course on justice developed by a Harvard University professor, arguing that MOOCs come at “great peril” to the country’s university system.  And in April, faculty at Amherst College voted to reject a partnership with edX, citing similar concerns about the effects of MOOCs on U.S. universities.

    2U’s model, which focuses on small class sizes, live instruction and real teacher-student interaction, exists in stark contrast to the mega-sized virtual classrooms created by the MOOC providers. But it’s still bringing a new and different instructional approach to slow-moving academia. Even though one could argue that 2U’s flavor of online education isn’t as disruptive as MOOCs — like traditional college courses, it promotes teacher-student relationships, live classes and paid courses — it’s still causing some faculty to wonder about its long-term impact on their institutions and employment prospects. For example, the New York Times reported that some Duke professors were concerned that it might eventually cause the university to offer fewer courses and hire fewer professors.

    Ultimately, these on-campus debates emphasize that transitioning to online learning isn’t a one-size-fits-all endeavor. Faculty and administrators raising concerns aren’t rejecting online learning wholesale, they’re trying to determine the approaches that work best for their students, missions and economic needs. As MOOC providers and other online learning companies make bigger headway, we’ll inevitably see more of these tussles — and that’s not necessarily a bad thing.

    Related research and analysis from GigaOM Pro:
    Subscriber content. Sign up for a free trial.

        

  • The five ways Google is ‘assaulting’ Apple

    Google Vs Apple
    Google CEO Larry Page spoke about peace in the industry during the Google I/O 2013 keynote, but that doesn’t mean Google has plans to slow its various attacks on rivals’ turf. Forbes contributor Peter Cohan laid out the five areas where Google is launching its “assault” on chief competitor Apple, and he discussed exactly how Google is hurting the world’s most valuable company in each area. Among Cohan’s five fronts are smartphones, where Google’s Android platform has overtaken the iPhone as the most popular handset operating system in the world; tablets, where strength in numbers will soon help Google top Apple’s market share once again; and innovation, the “most important front where Google is trouncing Apple.” Because the company is assaulting Apple on these five fronts and seemingly winning, Cohan says it looks like “Google is winning the war for the future.” Of course, whether or not this win will help Google top Apple’s record profits remains to be seen.

  • Zombieland Series Gets the Ax, Creator Says Fans ‘Hated It Out of Existence’

    It appears that the fans have spoken – Amazon Studio’s Zombieland series will not be receiving a full run.

    The news was tweeted out by series writer/producer Rhett Reese, who went on to say that viewers “hated it out of existence.” Reese also worked on the film of the same name that inspired the Amazon series.

    Zombieland was part of big push from Amazon into the original content game, spearheaded by their Amazon Studios division. Back in April, Amazon released 14 pilots (both comedy and kids shows) and asked fans to submit their feedback. Amazon said that fan feedback would determine which pilots were picked up for full series runs, but didn’t go into any more specifics.

    The other shows include Alpha House, Betas, Browsers, Dark Minions, Onion News Empire, Supanatural, Those Who Can’t, Annebots, Creative Galaxy, Positively Ozitively, Sara Solves It, Teeny Tiny Dogs, and Tumbleaf.

    The Zombieland pilot, which has been available for all Amazon user to stream for just under a month, currently sits with a 3.5 star rating out of 5 with 5,500 reviews. Did you watch the Zombieland pilot? What did you think?

  • IO Immersant Brings Virtual Reality to the Data Center

    io-immersant-racks-470

    A look at some of the visuals provided by IO.Immersant, a new tool that provides a 3D “virtual reality” representation of a modular data center. (Image via IO).

    Ready or not, virtual reality is coming to the data center. IO this week demonstrated a new application that provides a 3D visual representation of a customer’s data center environment, allowing them to “walk through” their data center and check operating conditions, much as players in World of Warcraft explore Azeroth.

    The technology was on display at IO’s booth at The Uptime Symposium in Santa Clara, allowing expo visitors to go inside a 3D representation of an IO.Anywhere modular data center. The application, called IO.Immersant, draws real-time data from the company’s IO.OS data center management software and creates a graphical version of the module, servers and cooling equipment.

    “It’s a gamification of the data center,” said Kevin Malik,the CIO of IO and General Manager of IO Labs, the company’s R&D division. “It renders (the data center) in real-time and allows you to walk through it like a first-person shooter. It reads from the database and displays the information virtually. This is bringing some glamour to the data center.”

    Six Months of Development

    The visual display is created using libraries of images of the IO modules and equipment. About six months of development went into creating Immersant, which was built by IO’s in-house team, including alumni of Pixar and Qualcomm. The version being demonstrated at Uptime featured a D400 module with 18 racks. The demo allowed user to walk into the module, which was housed 700 miles away in Phoenix, and see a real-time representation of the state of the module.

    “If a valve is set at 30 degrees, Immersant will display it set to 30 degrees,” said Malik. “The first challenge is getting people to believe it’s not a video, and that it’s based on real data.”

    It’s one thing to move from spreadsheets to graphical software interfaces. But are data center managers and admins ready to hug their servers virtually? Or is this just a cool marketing tool to showcase IO’s modular data center technology.

    Malik believes that Immersant is the next step in making data centers relevant to customers, including executives and admins who have grown up in online worlds.

    “We’re skating where the puck is going,” said Malik. “From a security and training perspective, we see this as the next generation of data center management. I think they’re ready for this.”

    Here’s a look at a brief video from Uptime showing the IO team demonstrating Immersant for attendees.

  • Surprise: Yahoo’s mobile push is working better than you think

    Don’t look now but it looks like Yahoo’s mobile apps push is bearing fruit, at least according to new data from Onavo.

    Case in point: Yahoo Weather, which rolled out recently, already has what Onavo CEO Guy Rosen calls an “unprecedented” 3 percent market share among U.S. iPhone owners. That’s about 1.5 million users total which makes it the 91st most popular iPhone app three weeks after release, according to Onavo Insights data. That’s very good for a new app, Rosen said in an interview.

    Other Yahoo mobile apps including Yahoo Messenger and the Yahoo app are also doing well. “In general, what we found is that although Yahoo has been quiet on mobile, when we look at the top apps, we see quite a few up there. They have a decent footprint.”

    Onavo

    How does Onavo get to these numbers? It uses data gleaned from its free iPhone (and now Android) apps including Onavo Extend, which compresses data flowing into and out of your phone; Onavo Counts, which watches how much time you actually spend using a given app; and Onavo Protect, which scans traffic flowing into your phone for malware. Then it aggregates that data (minus the personally identifiable bits) and runs statistics to suss out usage patterns. That data forms the core of reports that the company then sells to app developers.

    This data is far more useful to app makers than app store download figures because it shows actual engagement. If your app is the mobile equivalent of shelfware, it’s helpful to know that.

    Rosen said “millions” of people use Onavo’s iPhone apps but would not specify further. “We use a panel methodology with our user base as the sample and apply statistical methodologies to make sure it’s valid,” he said in an interview.

    The current app stats do not yet factor in Onavo’s Android users, although they will be incorporated in time.

    onavo_layout

    Related research and analysis from GigaOM Pro:
    Subscriber content. Sign up for a free trial.

        

  • Only connect!: Fellows Friday with Erik Hersman, on the rise of his go-anywhere modem BRCK

    ErikHersman-Q&A

    Five years ago, the non-profit tech company Ushahidi exploited existing technology to create a powerful platform that allowed users to crowdsource crisis information sent over SMS. Now the Kenyan company is set to do the same with the BRCK, a wireless, rugged, battery-powered modem ready for any environment. As the BRCK’s Kickstarter campaign gathers steam, Ushahidi co-founder and TED Fellow Erik Hersman tells us his vision for the BRCK and how it could change how we connect — in Africa and beyond.

    It sounds like the BRCK could be a pretty groundbreaking device.

    Yes. It’s always hard for people in the West to understand, just the same as it was hard for technologist to understand Ushahidi. They looked at it and said, “Yeah, what’s special about that?” To be honest, technologically there’s nothing special, and there wasn’t even five years ago. It was that we were just using technology differently to solve a certain type of problem.

    Same thing with the BRCK. It actually uses a 15-year-old technology. Modems and routers are not new — it’s the way we’re putting them together into a package that makes it really valuable. So sure, you can tether your phone. Sure, you could buy a wifi device. Those will each last two hours and can be shared with five people. Ours lasts 8 to 12 hours and can be shared with 20 people. Ours is made to deal with power on/power off all the time.

    Then there’s a cloud backend. You can go to our site and get into your own devices from anywhere in the world, and write software for it from that level. There’s also a hardware side where you can basically plug anything into it, and the devices stack like bricks. So you can plug in extra batteries, maybe a water sensor. Maybe you want connect a Raspberry Pi CPU to it and make a little server. Fine — you can do all that and actually control that anywhere in the world. So layer two is how the BRCK becomes this bridge between the cloud and the internet of things.

    Who are the intended users?
    At the moment, I think there are two kinds of users for the BRCK. In Africa, it’s will be anybody who needs to connect to the Web often, and who feel the pain of power outages and the less-than-stellar ISP activity that we have in Kenya or in Nigeria or wherever you are. Small businesses across Africa will use it for connectivity.

    In the West, I think the user type are the people who travel, who go camping, who go backpacking or hiking and want some type of internet connectivity in a rugged case. We’re happy if it gets picked up in the US and Europe, but we are much more interested in providing a device that works for people like us here in Africa.

    But I’m guessing there are many other possible applications we haven’t even thought of yet.

    BRCK-photo_2

    Where did the idea for the BRCK come from?

    It came to mind as a product during a meeting with some colleagues in South Africa. On the plane back, I pulled out my notebook and started writing down the different things that would make a router/modem for Africa really work. At that time, it was just a fun idea.

    It wasn’t until last summer that we got serious about it. We got a prototype level and said, “Oh, this might actually work.” We got a guy that came on part-time and would do the prototyping with us, and it kept accelerating. Rapid prototyping is very hard to do in Kenya, because you don’t have all the tools you would have elsewhere and you can’t overnight components that you might need, if you bought the wrong ones — which we did. But when we realized this was at a very serious point, we hired two people, one with expertise in actual product prototyping in manufacturing, and a firmware guy who’s really deep into the IO side of firmware design, which is difficult stuff.

    Everybody says you can’t do hardware in Africa, and we’re like, well, let’s try before we just say you can’t. And what we’ve found is that they’re wrong. You can do it, it’s just harder.

    Will the BRCK come with a network connection?

    It’s made just like your normal everyday router. So you can plug an ethernet cord into it and just use it that way, or of course use it over a wifi network. We want it to come with a SIM card in it. We’re still trying to figure out who will be our global partner on that – we’re talking to various providers right now. Either way, you can just pop any SIM card into it for 3G connectivity. It’s unlocked, so you don’t have to worry about that. That automatically creates a wifi hotspot that you can move anywhere. And if you have more than 20 people, you can put more BRCKs around, and they automatically mesh, so it makes it easy to expand.

    What about battery time?

    Our minimum requirement is that, if the power goes out, you’ll still have a full eight-hour work day’s worth of connectivity. We’re trying to make sure that it can take almost any type of input as well. You can plug an extra battery pack, for example. It has this micro USB slot, but underneath it is also has a GPIO port, which allows you to plug in any type of sensor.

    The BRCK can take anything from four to 15 volts, so you could plug in any solar kit. You can plug it into your car charger. If you want something seriously off-grid for a long time, then grab a car battery and that will last you, with full-time usage, probably 10 to 20 days. It doesn’t have a huge drawing power, but it does decrease depending on the amount of people on the device.

    It has 16GB of on board storage as well, so you can make a DropBox sync right there if you want, or you can make the whole device into a BPN, that kind of thing.

    I can imagine this will be a godsend for rural communities, boat communities, photojournalists, and other off-grid folks.

    Yes, I think there will be many people we didn’t expect who will need what the BRCK will provide. In fact, what I want to know from the TED community is: What other circles of people or communities be interested in the BRCK and should know about the Kickstarter campaign? Are there other niche communities — or even big communities — that this would make sense for? I think we’re closing in on $90,000 of the $125,000 we need. We need at least that amount to get to our minimum production run to get our economies of scale on certain components.

    How does the BRCK fit in with your vision at Ushahidi?

    At Ushahidi, we believe that older technology is not fully utilized. Where in the West people move to a new technology really quickly, in Africa we don’t. So there’s a reason why USSD and SMS are still really big things on mobile phones here. It’s why we think Ushahidi worked — this idea that you don’t have to throw away the old right away, you can actually use it for other things. And sometimes the problem sets that you’re solving for aren’t going to come from places that look like Cambridge or Camden; they’re going to look more like Nairobi or New Delhi. And these neighborhoods and communities are sometimes using technology that isn’t made for them. They’re trying to shoehorn in a newer technology.

    Part of our job at Ushahidi is taking a look at those things and questioning the very nature of where they are and why they stand there. And then if possible — if it has something to do with increasing information flow from ordinary people, we’ll look at it. That’s why the BRCK is something that Ushahidi is interested in doing as well.



  • 420,000 U.S. Cellular customers soon must make a choice: Join Sprint or find a new provider

    In the next few months, 420,000 U.S. Cellular customers in the Midwest will find themselves without a mobile network. Sprint on Friday closed a $480 million deal with U.S. Cellular that will hand all of the latter’s spectrum in Chicago, St. Louis and the surrounding regions into Sprint’s waiting arms.

    This is no mere transfer of network title, though. Sprint plans to shut down U.S. Cellular’s network completely some time in those two metropolitan regions in the next several months (Champagne, Ill., and South Bend, Ind., will also be affected). And despite the fact that U.S. Cellular’s systems uses the same CDMA technology in the same PCS frequencies, Sprint isn’t supporting its existing handsets. All of those customers must either start over with new devices and new service plans on the Sprint network or go find a new mobile operator entirely.

    Sprint Regional VP for the Midwest Kevin Gleason told GigaOM that Sprint planned to make the transition as easy as possible for U.S. Cellular’s customers by offering them plenty of incentive to move to Sprint.

    “I believe our recapture rate will be high,” Gleason said. “We’ve already started communicating with them and several of them have already made the switch.”

    Sprint has sent out an initial batch of letters notifying them about the transaction but Gleason said Sprint will soon follow up, detailing the timing of the network shutdown and the discount offers Sprint is making to draw those customers under the Sprint umbrella.

    While Gleason wouldn’t give any specific details on the exact amount of the discounts, he said they would take many forms: device discounts over Sprint’s usual subsidies, trade-in fees for older phones, porting credits for making the switch and activation fee waivers.

    sprint-iphoneMany customers will be able to get new phones and comparable service plans without having to pay a dime, he said. Many will also be able to upgrade to fancier devices such as the iPhone 5 or Samsung Galaxy S 4 for a much lower than price than other customers would pay, Gleason said. He added that switching customers would also have a great deal of flexibility in plan choices, since Sprint is extending the discount offers to its Boost Mobile and Virgin Mobile prepaid brands as well.

    In general, Sprint and U.S. Cellular’s contract plans are comparable, and in the case of its unlimited data plans, Sprint is actually cheaper. But depending on the circumstances, not every customer will be getting an equitable deal.

    For instance if you happen to have just bought a new high-end smartphone or tablet, Sprint incentive discounts won’t cover the full cost of replacing it. What’s worse is that brand new smartphone essentially become useless in a few months when the Chicago and St. Louis networks go dead (though it would work on U.S. Cellular’s other networks). Some customers may also balk at the idea of signing new two-year contracts if they want to take full advantage of the discount offers.

    Gleason acknowledged that some customers will feel like they’re getting a raw deal, but he expects those cases will be kept to minimum. He pointed out that 60 percent of U.S. Cellular customers in affected cities have let their contracts lapse and the large majority of them use feature phones. Those subscribers are ripe for an upgrade, he said.

    U.S. Cellular FieldThat’s one of the main reasons why U.S. Cellular opted for a wholesale replacement of U.S. Cellular’s networks and devices, rather than a gradual phase out like Sprint is doing with its Nextel iDEN network, Gleason said. So many of those U.S. Cellular devices are old or obsolete that it decided to start fresh with phones optimized for Sprint’s new Network Vision architecture, which boasts the most up-to-date CDMA and LTE technologies.

    We’ll know more details about the sunset timeline and the specific discounts in the next couple of weeks. And if you’re a Chicagoan, you’re probably wondering what will happen to the name of U.S. Cellular Field, the home of the White Sox, now that the carrier is leaving the city. Well, it won’t become Sprint Field. Gleason said U.S. Cellular is keeping the naming the rights.

    U.S. Cellular Field hoto courtesy of Shutterstock user Alan Mars

    Related research and analysis from GigaOM Pro:
    Subscriber content. Sign up for a free trial.

        

  • BBM will reportedly not support iPad or Android tablets at launch

    BBM iPad Android tablets
    Earlier this week, BlackBerry announced the arrival of BlackBerry Messenger for Android and iOS. A new report suggests that the messaging service will have some limitations, however. According to TrustedReviews, BBM will not be available for the iPad or for Android tablets at launch. Vivek Bhardwaj, head of the BlackBerry software portfolio, reportedly told the website that BBM will be limited to iPhones running iOS 6 or higher and Android smartphones.

    Continue reading…

  • Xbox finally gets its own news blog

    Only a mere twelve years after the first console launched, Microsoft finally decides that its Xbox platform may just be a success and that, just perhaps, customers may wish to know what is going on with it. This has not been so much an issue, thanks to Major Nelson and third-party gaming sites, but it is still a nice, and much needed, touch.

    The new site, simply named Xbox Wire, is being run by Lisa Gurry, Senior Director of Public Relations for Xbox. Gurry kicks off the new site with a welcome message to all fans of the popular gaming platform. “In preparation, we’re launching Xbox Wire — a news blog to help you keep up with the latest Xbox news. You will be able to follow our journey as we bring you the best in games and entertainment and along the way we’ll introduce you to the people, places and technology that bring it all to life” Gurry writes.

    The new site also rolls Major Nelson blog posts into its content so that users have a one-stop shop for gaming news, though Larry Hryb is listed simply as “Xbox Wire staff”.

    The announcement comes at an opportune time, given that Microsoft is set to unveil the next generation of Xbox on May 21. Gurry also includes a picture of the giant tent being constructed on the Redmond campus in advance of the big day. “We can’t wait to share our vision for Xbox and give you a real taste of the future. We’re working hard behind-the-scenes to make it a magical day” she tells us.

    There is little known about the upcoming device — even the name has remained a secret. Speculation, however, runs rampant across the internet. Perhaps Xbox Wire may provide a hint before the release.

  • Giving It Away: TED Radio Hour examines generosity and philanthropy

    giving_it_awayHow can we give in better and smarter ways? This week’s new episode of TED Radio Hour explores the effects of giving – of your money, your time and your love.  As our consciousness of philanthropy is shifting towards crowdsourcing and justice-centered discourse, people begin to self-organize around the causes they are passionate about. This episode describes how we, on a grassroots level, can give in new ways.

    Volunteer firefighter Mark Bezos kicks off the hour with a story of a small, seemingly insignificant act of heroism. Through a tiny act of kindness, he realizes the dozens of possibilities we have in a day to be heroes in our own humble ways. Next, self-named “renegade ecolutionary” Ron Finley describes the garden that he began on the sidewalk in front of his house in South Central Los Angeles, meant for anyone to eat from. Finley expresses the importance of the yin and yang of giving and receiving — one cannot simply take, but must create a cycle of giving.

    The second half of the show continues with Dan Pallotta, who wonders why we are so much more willing to invest in a private company’s enterprises than we are to donate to a non-profit. Pallotta stresses the paradigm shift that we need to enact — away from viewing non-profits as things that must produce results in the here-and-now to seeing them as organizations that can grow and thrive on long-term investments. Amanda Palmer closes the show, sharing her experience as a musician in a budding economy built on trust. As she talks, she emphasizes the importance of the simple act of asking when you need something — and the joy that comes from the connection found through mutual support.

    To hear TED Radio Hour’s “Giving It Away,” check your local NPR schedule to find out when the show airs today. Or listen to it via NPR’s website »

    Head to iTunes, where the podcast is available now »

  • Classic Sonic the Hedgehog by Sega launched to Google Play for $2.99

    Sonic_Hedgehog_Launched_Google_Play

    We have some good news for retro game-lovers today, as Sega launched the classic version of Sonic the Hedgehog to Google Play. On the game’s official page on the Google Play store, Sega states that this is the full original version, and includes some pretty neat exclusive features, such as the ability to play as Knuckles and Tails. The game is available for download at only $2.99. Enjoy, gamers! Let us know how you like it. The Google Play link is available after the break, as well as a preview video.

    Click here to view the embedded video.

    QR Code generator

     Play Store Download Link

     

    Come comment on this article: Classic Sonic the Hedgehog by Sega launched to Google Play for $2.99

  • Dom’s New Dodge

    DomsCharger

    It’s as much a part of the Fast and Furious franchise as any of the main characters, and has been in all but 2 of the 6 installments. It’s Dom’s 1970 Dodge Charger, and although it gets destroyed during each go-round, movie magic has proven that this old Dodge has more lives then any cat you’ve ever come to know and love. For the Fast and Furious 6, the Charger is once again, back. However this time it’s been reincarnated as a highly modified 1969 Dodge Daytona, the pinnacle of the Chargers evolution. Logic dictates that using a Daytona was the next step for the Charger, however now my curiosity is really peaked as I’m wondering what’s going to show up in F&F 7…

    Source: Youtube.com