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  • Video: Ford kicks off Fiesta marketing campaign, “It’s a pretty big deal”

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    2011 Ford Fiesta – Click above for high-res image gallery

    Actually, the Ford Fiesta marketing campaign started well over a year ago with the Fiesta Movement social media effort. The primary advertising campaign is now moving into the more traditional print and broadcast areas as well as a new phase of the “Movement.” The first 60-second TV ad will air Tuesday night during American Idol and then spread to movie theaters to lead in the big summer blockbusters.

    The more interesting aspect of the campaign will be the online webisodes that feature Fiesta Movement agents in short films. What’s not to like about zombies and key fobs to advertise a hip new car? Another webisode may be a play on last year’s Fiesta vs. Corvette comparison on Top Gear with the little Ford facing off against a Lamborghini this time.

    The tag-line of the campaign will be “It’s a pretty big deal” referring to all of the features and equipment that are either standard or available in the Fiesta including the seven airbags, push-button start, heated leather seats, SYNC and especially the 40 mpg highway fuel economy. Ford is heavily promoting this as a premium small car rather than just a cheap, small car. One of the print ads features a comparison of the air bag count as compared to the BMW 3 series.

    In spite of that premium feel, Ford is still promoting value although not necessarily the way they have in the past with a low-ball entry level price. Instead, the hatchback Fiesta, which starts at just over $15,700, is being pitched against the Honda Fit Sport.

    With down-sizers, urban dwellers and younger buyers being the primary target market a big part of the campaign will also involve ad buys on urban and adult contemporary radio stations as cable channels like BET. Check out some of the ads and webisodes after the jump.

    [Source: Ford]

    Continue reading Video: Ford kicks off Fiesta marketing campaign, “It’s a pretty big deal”

    Video: Ford kicks off Fiesta marketing campaign, “It’s a pretty big deal” originally appeared on Autoblog on Tue, 18 May 2010 08:57:00 EST. Please see our terms for use of feeds.

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  • Toles on BP’s oil disaster response strategies – Plus a climate cartoon

    The WashPost cartoonist Tom Toles has more great cartoons — one on the BP disaster, one on global warming politics:

    c_05182010.gif

    Related Post:  Out of Sight: BP’s dispersants are toxic — but not as toxic as dispersed oil

    And one he titles, “Hot and cold running argument”:

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    Related Post:  Will anti-science ideologues be able to kill the bipartisan climate and clean energy jobs bill?

  • PHOTO: 1959 Chevrolet Corvette Sting Ray. Photo

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    1959 Chevrolet Corvette Sting Ray. Photo credit: Peter Harholdt / High Museum of Art in Atlanta

  • Portable Finger Pulse Oximeter for Monitoring Blood Oxygen Saturation- FREE CUSTOM SOFT SKIN COVER (LATEST IN THE MARKET)

    Free custom soft skin cover like your iphone cover. Skin cover prevents scratches on pulse ox and allows you to read pulse instantly without having to remove it from your pouch.

    This is brand new packaged in original manufacturer sealed box including new lithium battery and free lace strap. FDA approved. This product is featured with LED display and comes with an attractive custom skin cover.

    Measure your pulse rate and oxygen saturation levels (SpO2) when you need it, even during workouts, or if you are a pilot concerned with hypoxia, this oximeter is the ideal finger pulse oximeter for you. It is perfect for anyone who wants to monitor their blood oxygen levels and heart rate. Lightweight and easy to use, the finger pulse oximeter is perfect for personal or professional use. The unit also has a low battery indicator. Durable, shock resistant construction in a light weight case.

    View Portable Finger Pulse Oximeter for Monitoring Blood Oxygen Saturation- FREE CUSTOM SOFT SKIN COVER (LATEST IN THE MARKET) Details

  • Google to Buy Global IP Solutions, Looking to Add Video Chat to Android?

    Google has agreed to pay $68.2 million in cash to buy Global IP Solutions, which makes technology to deliver voice and video over IP. The deal will enable the search giant to boost call and video quality on various services, and may see it offer video chat through Android mobile phones and other devices.

    GIPS offers technology for high-quality, real-time audio and video streaming via IP, which it licenses to companies like AOL, Nortel, Samsung and Yahoo for their voice and video chat offerings. But as paidContent points out, GIPS also recently rolled out what it claims was the first product enabling developers to add video chat to Android devices. With such technology in hand, Google could accelerate plans to offer such services on its own, or make the technology part of its own developer toolset.

    Google will pay 13 Norwegian krone ($2.12) in cash per share, or NOK 421 million ($68.2 million). The offer represents a premium of 142 percent over GIPS’ closing price on January 11, the day that GIPS said it had a possible strategic buyer, and a 27.5 percent premium over its share price on May 14, the last trading day before Google made its bid.

    The deal remains subject to certain closing conditions, including approval by 90 percent of GIPS shareholders. But based on a recommendation of the GIPS board, Google says it has already gotten commitments from shareholders the represent about half of all outstanding shares, including Kistefos Venture Capital AS and Kistefos Venture Capital II DA.

    Related content on GigaOM Pro: TV Apps: From Novelty to Mainstream (subscription required)



    Alcatel-Lucent NextGen Communications Spotlight — Learn More »

  • Ke$ha Parody “Sing Talk” Leaves The Web In Stitches


    Those who can’t sing…talk!

    Not only is College Humor’s “Sing Talk” video a brilliant parody of Ke$ha’s “Tik Tok,” it’s a wonderful demonstration of how Autotune is single-handedly destroying the music industry!


  • Helicos Halves Work Force

    Ryan McBride wrote:

    Helicos BioSciences, a Cambridge, MA-based developer of genetic analysis technology, says it has cut 40 jobs or half its remaining work force this month to trim its operating expenses. The company (NASDAQ:HLCS) wants to apply its single-molecule gene sequencing technology in the molecular diagnostics field, after life sciences researchers have been slow to adopt the technology for DNA-sequencing studies. The firm had $11.3 million in the bank as of March 31, and it needs to raise “significant additional capital” before the end of June to fund its operations for another year, the firm said in a quarterly financial statement filed yesterday with the SEC. In February, Steve Lombardi resigned from his post as president of the cash-strapped company.

    UNDERWRITERS AND PARTNERS



























  • BP Oil Spill’s Effects Spread to Other Companies… (Part 1)

    BP oil spillIt has been nearly a month since the Transocean Ltd. Deepwater Horizon oil rig exploded on April 20, killing 11 workers and unleashing a torrent of crude oil into the Gulf of Mexico. BP PLC (BP) – which has a 65% interest in the exploration well called Mississippi Canyon 252 – continues to lose millions of dollars each day.  Its credibility has also taken a hit because of the company’s inability to stop the leak.

    Since the spill occurred, BP has filed nearly two dozen separate 6-Ks to provide regular updates on the company’s efforts to contain the oil spill and mitigate its damages. (We don’t generally write about 6-Ks, so it might help to know that foreign companies use them to report material disclosures; they’re similar to the 8-Ks that U. S. companies file.)

    In a May 10 filing, BP stated:

    “Provided BP can stem the well and clean the spill within a reasonable time, the company has adequate liquidity and financial headroom to meet immediate costs, in our view. However, it is still too early to estimate with any degree of confidence the full future impact on BP from the spill, as the causes of the incident have not yet been fully investigated. Litigation involving the well’s owners and various contractors … may take several years to play out. The effectiveness of BP’s actions to mitigate the environmental impact of the spill will be important in the final assessment of the incident and any long-term reputational damage could be significant.”

    But what about other companies that depend on the Gulf of Mexico for their success?

    To answer that question, we researched numerous SEC filings submitted by companies other than BP. Although many companies say it’s too early to predict their damages, it’s clear that companies are bracing for a variety of losses.

    In this first of two posts related to the spill, we’ll look at some of the companies within the oil sector.  Later today, our second post will include filing disclosures from companies in other sectors.

    A number of companies warned that the spill could prompt new regulations, with unpredictable results. Houston-based Noble Energy, Inc. (NBL) filed a quarterly report on April 29 noting simply that “we cannot predict how government agencies will respond to the incident or whether changes in laws and regulations concerning operations in the Gulf of Mexico, including the ability to obtain drilling permits, will result.”

    Anadarko Petroleum Corp. (APC) filed a 10-Q on May 4 that also expressed concern about the impact of new regulations, including calls from government officials and federal agencies for increased inspections of deepwater drilling operations in the Gulf.  That, and other regulatory changes, the company said:

    “…may result in substantial cost increases or delays in our offshore exploration and development activities, which could materially impact our business, financial condition and results of operations.”

    In the quarterly report that Marine Petroleum Trust (MARPS) filed May 17, the company – which hasn’t been directly affected by the spill yet – stated that it may be adversely impacted as the oil slick spreads, as well as from new, more stringent regulations.

    Likewise, in the 10-Q that ATP Oil & Gas Corp. (ATPG) filed on May 10, the company expressed concern that the government’s moratorium on offshore drilling permits, which is currently set to expire May 28, may be extended.  Stating the obvious, ATP Oil & Gas added, “A prolonged interruption in our drilling or production operations would adversely affect our financial position, results of operations and cash flows.”

    Hercules Offshore, Inc. (HERO), which provides offshore contract drilling, liftboat and inland barge services, added in the 10-Q it filed April 30 that the spill could damage its vessels or delay its operations.  That potential damage and/or delay, along with potential regulatory changes, “…could reduce our revenues and increase our operating costs, resulting in reduced cash flows and profitability and could impact compliance with our Credit Agreement.” In the more recent 8-K that Hercules filed May 13, the company said it has three jackup drilling rig operations that fall within limited exceptions to the moratorium that should be able to complete their work during the moratorium period. However, it doesn’t expect new contracts until after the moratorium is lifted. It then stated: “If the moratorium is extended beyond May 28, 2010, it could also affect our other jackup drilling rigs in the U.S. Gulf of Mexico regardless of contract status. We believe that some of our contracts may not be fully permitted, or may not be fully permitted for the entire duration of the contract.”

    Newpark Resources, Inc. (NR), a diversified oil and gas supplier, filed an S-3 on May 12 to state that its Gulf Coast customers “may possibly be forced to curtail or cease operations in the areas impacted by the spill, resulting in less demand for our drilling fluids and waste disposal services.”  The company said it might also have to suspend operations and could have trouble delivering its products by barge.  ”Either of these events could potentially result in a reduction in revenues or an increase in our costs,” the filing stated.

    And finally, Blue Dolphin Energy Co. (BDCO) filed a 10-Q on May 17; in addition to the increased costs and potential delays that may come with increased federal regulations, the company noted that increased regulations “may lead to increased difficulties obtaining insurance coverage on economically manageable terms.”

    This afternoon, we’ll examine how other companies outside the oil industry are being affected by the BP oil spill.  Please check back with us for that report.

    Image source: uscgd8 via Flickr


  • Dunn and Bradstreet is in a State of Flux

    New Zealand’s business environment is in a state of flux. This provoked credit reporting provider Dun & Bradstreet to downgrade the risk profile of 9,000 companies while upgrading 10,500 firms.

    Dun & Bradstreet is the world’s leading source of commercial information and insight on businesses. D&B’s global commercial database contains more than 140 million business records. It’s headquarters is in Short Hills, New Jersey, USA.

    Dun & Bradstreet took a step back as it went ahead to downgrade a total 9000 company risk profile. They also upgraded 10,500 general firms in accordance to the prevailing standards. This is all due to the huge flux that they are witnessing right now.

    D&B declared that the firms shall witness a heavy financial crisis in the upcoming year. Other firms are accounted for the greatest number of company downgrades.

    John Scott, general manager of D&B, told the media that the latest stands are a reminder for all-round economic recovery. According to him, in spite of the good signs, the alarming rates of the interest hike can prove to be a serious obstacle to overcome at this point in time.

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  • Molarity Redux: Broadcast liturgy

    Welcome back to Molarity Redux, the updated, continuing adventures of Jim Mole and friends.

    molarityreduxbroadcastliturgy


  • Rep. Mark Souder to resign today…

    …here’s what he’ll say at a 10:00am news copnference in Ft. Wayne according to Indiana ‘blogger Angry White Man:

    “IT IS WITH GREAT REGRET I ANNOUNCE THAT I AM RESIGNING FROM THE US HOUSE OF REPRESENTATIVES, AS WELL AS RESIGNING AS THE REPUBLICAN NOMINEE FOR CONGRESS IN THIS FALL’S ELECTION.

    I BELIEVE IT IS THE BEST DECISION FOR MY FAMILY, THE PEOPLE OF NORTHEAST INDIANA, AND OUR COUNTRY.

    I WILL SUBMIT MY RESIGNATION TO SPEAKER PELOSI EFFECTIVE THIS FRIDAY.

    I CAN NEVER FULLY THANK ALL THOSE WHO HAVE WORKED SO HARD, GIVEN SO MUCH AND SUPPORTED ME THROUGH EIGHT CONTESTED PRIMARIES AND EIGHT GENERAL ELECTIONS.

    ONLY WHEN YOU HAVE BEEN THE RECIPIENT CAN YOU REALLY FEEL THE HUMBLING POWER OF SUCH GENEROSITY.

    IT HAS BEEN A PRIVILEGE TO BE A PART OF THE BATTLE FOR FREEDOM AND THE VALUES WE SHARE.

    IT HAS BEEN A GREAT HONOR TO FIGHT FOR THE NEEDS, THE JOBS, AND THE FUTURE OF THIS REGION WHERE MY FAMILY HAS LIVED FOR OVER 160 YEARS.

    IT HAS BEEN ALL CONSUMING FOR ME TO DO THIS JOB WELL, ESPECIALLY IN A DISTRICT WITH COSTLY, COMPETITIVE ELECTIONS EVERY TWO YEARS.

    I DO NOT HAVE ANY SORT OF “NORMAL” LIFE – FOR FAMILY, FOR FRIENDS, FOR CHURCH, FOR COMMUNITY.
    TO SERVE HAS BEEN A BLESSING AND A RESPONSIBILITY GIVEN FROM GOD.

    I WISH I COULD HAVE BEEN A BETTER EXAMPLE.

    I SINNED AGAINST GOD, MY WIFE AND MY FAMILY BY HAVING A MUTUAL RELATIONSHIP WITH A PART-TIME MEMBER OF MY STAFF.

    IN THE POISONOUS ENVIRONMENT OF WASHINGTON DC, ANY PERSONAL FAILING IS SEIZED UPON, OFTEN TWISTED, FOR POLITICAL GAIN.

    I AM RESIGNING RATHER THAN TO PUT MY FAMILY THROUGH THAT PAINFUL, DRAWN-OUT PROCESS.
    DIANE AND MY FAMILY WERE MORE THAN WILLING TO STAND HERE WITH ME.

    WE ARE A COMMITTED FAMILY.

    BUT THE ERROR IS MINE AND I SHOULD BEAR THE RESPONSIBILITY, NOT ONLY AM I THANKFUL FOR A LOVING FAMILY BUT FOR A LOVING GOD.

    MY COMFORT IS THAT GOD IS A GRACIOUS AND FORGIVING GOD TO THOSE WHO SINCERELY SEEK HIS FORGIVENESS AS I DO.

    BUT I AM SO ASHAMED TO HAVE HURT THOSE I LOVE.

    I AM SO SORRY TO HAVE LET SO MANY FRIENDS DOWN, PEOPLE WHO HAVE FOUGHT SO HARD FOR ME.

    THE IDEAS WE ADVOCATE ARE STILL JUST AND RIGHT.

    AMERICA WILL SURVIVE AND THRIVE WHEN ANCHORED IN THOSE VALUES.

    HUMAN BEINGS, LIKE ME, WILL FAIL, BUT OUR CAUSE IS GREATER THAN INDIVIDUALS.

    IT IS BASED UPON ETERNAL TRUTHS.

    BY STEPPING ASIDE, MY MISTAKE CANNOT BE USED AS A POLITICAL FOOTBALL IN A PARTISAN ATTEMPT TO UNDERMINE THE CAUSE FOR WHICH I HAVE LABORED ALL MY ADULT LIFE.

    I LOVE THIS AREA.

    THIS IS MY HOME.

    IT HAS BEEN SUCH AN HONOR TO SERVE YOU.

    FOR SIXTEEN YEARS, MY FAMILY AND I HAVE GIVEN OUR ALL FOR THIS AREA.

    THE TOLL HAS BEEN HIGH.

    AS I LEAVE PUBLIC OFFICE, MY PLANS ARE FOCUSED UPON REPAIRING MY MARRIAGE, EARNING BACK THE TRUST OF MY FAMILY AND MY COMMUNITY, AND RENEWING MY WALK WITH MY LORD.

    I HUMBLY ASK YOU, FOR THE SAKE OF MY FAMILY THAT YOU RESPECT OUR PRIVACY IN THIS DIFFICULT TIME.

    I HAVE NO FURTHER COMMENTS.”

  • The Pirate Bay Resurfaces with the Pirate Party as Its ISP

    The infamous Pirate Bay was taken offline yesterday thanks to the sustained efforts of the big corporate content creators. This wasn’t something new for the BitTorrent indexer and, like each time before, the site is now back online with the help of a brand-new ISP. Who would be willing to take on the task after all the previous pr… (read more)

  • Controversial Google Service Targets Ads to Your 911 Calls [Parody]

    According to highly regarded news scoopers at The Onion, a new Google service promises subsidize phone costs by whispering ads during your calls. It’s barely incredibly intrusive at all! More »










    GoogleSearchingSearch EnginesOnionCompanies

  • Man Gets Verizon To Forgive $18K Phone Bill After Four Years

    Don’t let your child run off with your cell phone. Not unless you want to risk the chance of the whippersnapper racking up $18,000 in charges and having to tangle with the service provider for the length of a presidential term in order to get it overturned.

    Boston.com has a story about a man who went through such hell and has finally gotten his way, convincing the company to stop bugging him for the money. The man’s son, who was in his early 20s, tethered daddy’s phone to his laptop and made the data charges explode.

    Which brings us to another piece of advice: Don’t tether your phone to a computer unless you’re sure you’ve got unlimited data.

    Verizon forgives balance of $18,000 cellphone bill)”> [Boston.com]
    (Thanks, David!)

  • Paris Hilton Issues Plea For Young Cancer Patient

    Paris Hilton has issued a plea to fans on behalf of a young leukemia patient in desperate need of a life-saving bone marrow transplant.

    In a post to her page on Monday, the 29-year-old heiress posted a line to the official website of Devan, a four-year-old locked in a race against time to find a donor.

    “Hey guys, 4 yr-old Devan has leukaemia. Looking for bone marrow donors www.matchdevan.com. Please help,” Paris wrote.


  • Miley Cyrus Bids Adieu to Hannah Montana

    What made Miley Cyrus famous was her role as “Miley Stewart a.ka Hannah Montana”. How ever, its last episode was aired on March 2011 with “a big one-hour event” and Miley bid farewell to her popular Disney series with a casino-themed bash at hollywood, an L.A. lounge only recently.

    According to People, Miley was joined by her castmates, including Emily Osment, and the actress was running around, dancing and singing along as the deejay spun songs like her hit “Party in the USA.” Revelers also enjoyed sushi, hot dogs and fries and a doughnut cart. As for special drinks, guests sipped on blended iced tea. However, Miley’s 17-year-old’s boyfriend Liam Hemsworth wasn’t in attendance. But despite that her boyfriend was not around, Miley’s biggest fans attended the party! Will Smith briefly stopped by to drop off his kids, Willow and Jaden. A source told Hollywood life that Will’s hit song Welcome to Miami was played, and Willow was dancing along with Miley. It was so cute!

    A source disclosed to E! Online that during the night, Miley and a couple of guy friends hit the dance floor. “Miley looked so happy when the DJ played ‘Party in the U.S.A’,” the source shared. “When the hit came on, she sang to her song and danced through the crow” the source further told the site that “Episodes were showing on a screen all night long, they showed a final reel of clips at the end. Everyone crowded outside together and looked up at the screen.”

    The party seemed to be fun and really makes Hanna Montana’s party an event to be remembered.

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  • The hungry city

    Paraphrased from In Our Time, The City – a history: “Pre-modern cities had death rates that were vastly greater than birth rates.”
  • What is the 'Contagion Effect'?

    Greece’s debt crisis won’t stay in Greece. It’s quickly becoming Europe’s nightmare. Newspapers often refer to Greece’s inability to balance its own checkbook as a kind of “contagion effect” that could spread through the continent. How can a nation’s debt be like a disease?

    First, let’s think about debt. A country’s debt — or “sovereign debt” — is the accumulation of past deficits. It equals the total sum of promises to pay back the bonds, or loans, it sells to investors in order to run the country. If the country pays back the bonds on time, hunky dory. If it cannot, the country is in default.

    If debt is a promise, default is an acknowledgment that the country was lying, and the “contagion effect” is a paranoia that there are more liars. Here’s how it works: one country gets into trouble — usually with some combination of high deficits, high debt, and weak growth — and becomes at risk of defaulting, or breaking its promise to pay off the whole bond. So investors look around to identify more trouble, assuming that countries with similar problems will suffer similar fates. Think of it as a kind of fiscal discrimination, or profiling. It doesn’t matter if you’re at risk of default. It matters that you look like some other country that is guilty of gross financial recklessness.

    Suddenly, these targets of fiscal profiling (Portugal, Italy, Ireland, and Spain… for now) face investor discrimination and lower demand for their debt. So they raise their interest rates to attract buyers. But those higher interest rates only make it harder to pay off their debt. The vicious cycle is self-fulfilling, like a “reverse-Tinker Bell effect”: if investors don’t believe in you, your financial credibility disappears.

    How do you stop the contagion from spreading? Remember, contagion is a loss of trust. So its cure could be a guarantee. Here, another comparison is useful. In the Great Depression, when the banks looked unhealthy, depositors rushed to withdraw their money, depleting many banks’ cash reserves and leading to their failure. (That was a kind of contagion, too.) So to prevent future “bank runs” the federal government created the Federal Deposit Insurance Corporation to reassure Americans that their money was safe.

    That’s exactly what the European Union is trying to do. It has created a trillion-dollar emergency fund to stand behind Greek debt in exchange for draconian requirements for Greece to raise taxes and cut spending. This will delay, but not dodge, a default in Greece. An austerity shock will shrink the Greek economy, depress income, hurt tax revenues and increase the country’s debt burden as a percentage of GDP (a key indicator for investors). The emergency fund might be big enough to solve an isolated Greek crisis, but it is not big enough to save Greece and inoculate the contagion that could spread to larger countries. In other words, the Eurozone is not strong enough to back up all of its weak member states’ endangered promises. As a result, Greece will almost certainly default on its debt and might face the possibility of dropping the euro.





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  • Hubble Picture of the Week | Bad Astronomy

    Hubble imge of NGC 2082; click to engalactinate.Since its launch in 1990, the Hubble Space Telescope has taken… let’s see… <counting on fingers>… carry the two… about a gazillion pictures of the sky. Not all of them are gorgeous, and not all of them are news-breaking, but an awful lot are really cool but don’t get any press.

    That’ll change now. The folks at the European Space Agency side of Hubble Central have created a new feature: the Hubble Picture of the Week. This is pretty much what it sounds like: a new, way cool picture posted once a week. They’ve posted the first three already, like this one:

    hst_ic4634

    Click to embiggen. That’s the planetary nebula IC4634, a star that was once much like the Sun, but is now at the end of its life, throwing off great gusts of gas in its final paroxysms before fading away as a white dwarf.

    The galaxy image above is another one, NGC 2082, a pretty, face-on spiral about 60 million light years away. I worked on Hubble data for a long time, and I saw a lot of images that should be seen by more people, but there simply wasn’t a way to do it back then. With this new HST PotW, I bet a lot of those will get wider acknowledgment now.

    Tip o’ the lens cap to astronomer, my friend, and sometime dance partner Lars Christian Lindberg.


  • Montadora chinesa volta para a Europa e tenta dominar o mercado


    Uma das montadoras chinesas, chamada Brilliance, retornará para a Europa agora que possui um distribuidor próprio. Serão exportados seus modelos BS4 e BS6 para o mercado europeu, agora que estão certos de conseguirem respeitar as regras de emissão que o mercado europeu exige.

    O novo distribuidor da Brilliance se chama Shenhua Europe GmbH, e vai ser responsável pelas operações, exportações e fornecimento de peças para os modelos europeus da Brilliance. A Shenhua terá sede na Alemanha e vai ser comandada pelo antigo gerente europeu da Hyundai, Eberhard Niering.

    O mercado chinês, como podemos ver, está crescendo bastante. Já são os maiores fabricantes de carros do mundo e planejam expandir seus horizontes. Quando eles chegarão em solo brasileiro para colocar seus modelos baratos à venda? Seria uma vantagem para os consumidores?

    Via | Autocar