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We’re used to the somewhat spooky way that websites track our every move. Notice how the adverts on various sites reflect the products you’ve been viewing elsewhere? You only have to look at a CD on Play and Amazon will be trying to sell it to you within hours. We’re used to the GPS tracker on our smartphones monitoring where we are all the time and pointing us towards local attractions too.

Well now this technology is starting to spread to other devices too. The BBC has used the Thinking Digital conference to trial a perceptive radio. Developed by the BBC’s Future Media North Laboratory, the radio uses information about where you live to change the listening experience by referencing local places or weather conditions. It also monitors the background noise at your location so it can decide whether to boost certain sounds to enhance the listening experience. The idea is to provide an “immersive” broadcast that can reconfigure the content for each listener.

It’s either a great idea or a creepy one depending on your viewpoint. And if it only broadcasts the things it thinks you want to hear how will you ever discover anything new?

Another worrying aspect is, once your radio thinks it has your best interests at heart, how long will it be before your other domestic appliances start getting in on the act? Will your fridge reject anything that isn’t compatible with your diet, or insist on only local produce? Maybe your alarm clock will refuse to process the snooze button on work days. Or your TV will insist on you watching a set number of mind improving documentaries before it lets you tune into a soap.

When your radio knows where you live it’s only a short step to other gadgets knowing where you are and what you’re doing all the time and trying to “improve” your life accordingly. What was all that stuff about Big Brother…?

Photo Credit: Everett Collection/Shutterstock

I recently wrote about some strange but awesome Windows 8 ads geared towards the Japanese market. It appeared that people across the internet were pretty down on them as the ads didn’t say anything about the OS. My point in the article was to show that there are different types of advertising and sometimes companies need to get our attention in some pretty unusual ways.

I’ve been very critical of Microsoft’s advertising approach with Windows 8 and especially Surface. Although the company has increased the frequency of its advertising and is advertising more of its products, there was one area in particular where it was lacking: a strong focus on features against competitor products. None of this was more apparent than its approach with Windows 8 and Windows tablets. I previously wrote,

I’d still like to see Microsoft focus more specifically on features of these products that make them better than the competition. Take the Surface commercials for example. I absolutely loved the way Microsoft first introduced us to the product: remember the commercial with the dancing school girls? Loved it. And now the company is running a slightly different twist on that with dancing business users to introduce the Surface Pro. Almost six months on the market and all we know about the Surface is that it clicks…and you can dance with it.

Microsoft wasn’t saying much about why the typical consumer should choose the Surface or any Windows 8 mobile device above the iPad. Until now. This week two commercials were uploaded to YouTube. Both completely focus on features and clearly explain why consumers should choose Windows devices over an iPad. One of the ads, which my colleague Wayne Williams looked at yesterday, is quite funny as it uses Siri to take shots at iPad weaknesses, and the other, embedded below, simply pits the iPad against the ASUS VivoTab RT and compares thickness, weight, suitability for work use, multi-tasking, external connections, and the ability to print. Naturally the VivoTab wins hands down.

For those of you who don’t like the fact that Microsoft is taking a dig at Apple, I remind you that this is precisely the approach that Apple took to get attention for Mac OS. Remember the “I’m a Mac” switcher campaign? I thought so.

So what do you think? Is Microsoft on track with these? Will these convince consumers to go out and buy Windows devices?

Removing malware used to be fairly easy, at least in principle. Detect the infection, kill any running processes and files, and that’s it — finished.

These days, unfortunately, life can be more difficult. Some malware will actively try to block any attempts to remove it, perhaps preventing you from running antivirus tools, locking its files, maybe restarting itself if necessary. This can be frustratingly effective, too, but there are ways to fight back. And KillEmAll is a great place to start.

As you might guess from the name, the program’s approach isn’t exactly subtle. Launch KillEmAll and it will immediately try to close everything but non-essential system processes. There’s no warning about this, either, so beware — if you’ve unsaved work in a document somewhere then it’ll almost certainly be lost. Otherwise, though, if there is malware running then hopefully it will closed down with everything else. And once this is done, an antivirus scan may stand a better chance of detecting and removing the threat.

There are no guarantees, of course. The malware may prevent KillEmAll from running. It might prevent itself from being closed down, or have another component which restarts it whenever necessary. But if you’re manually malware-hunting then the program is a good first step, and if it doesn’t work immediately then there are other things you can try.

Hold down Shift as you launch KillEmAll, for instance, and the program elevates itself to the system account. This gives it more rights and a better chance of closing down any malware, plus it’ll restart itself if malware tries to close the program down.

If the program seems to work, but your regular antivirus tool can’t find anything, then there are various options which might be able to help. There’s a button to launch a Google search on a process name, for instance. You can upload a file to VirusTotal to try and identify malware. If you’re absolutely sure the file is dangerous, you can try to delete it, or there are a couple of “Rename” options if you’re more cautious (you can always restore the file later, if it turns out to be innocent).

And if you find KillEmAll keeps closing some vital processes, then you’re able to add them to a whitelist, and they’ll be left alone.

On balance, this isn’t a program you should take lightly. Closing multiple processes is dangerous, and there’s no way of telling what might happen. Again, you get no warning of this — just launch KillEmAll and it leaps into action. And using the other tools to rename or delete executables can also cause plenty of problems; it’s not something to try unless you’re entirely sure what you’re doing (and probably not even then).

But if you really are at the last resort — the regular antivirus tools have let you down, and a manual cleanup is the only option left — then KillEmAll is a very useful tool to have in your armory. Go grab a copy for yourself (just don’t run the program until it’s needed).

Photo Credit: lolloj/

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