{"id":103686,"date":"2009-12-26T15:28:11","date_gmt":"2009-12-26T20:28:11","guid":{"rendered":"http:\/\/www.mobilecrunch.com\/?p=24313"},"modified":"2009-12-26T15:28:11","modified_gmt":"2009-12-26T20:28:11","slug":"location-based-mobile-advertising-platform-adlocal-enters-america-with-years-of-japan-know-how","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/103686","title":{"rendered":"Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how"},"content":{"rendered":"

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Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group<\/a> seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects<\/a> mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013.<\/p>\n

While some believe<\/a> search will account for the biggest chunk of the market, others<\/a> expect geo-aware advertising, another way of bringing “relevant” ads to users, to have a bright future, too. This is where AdLocal<\/a>, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in.<\/p>\n

Offered by Sunnyvale-based Cirius Technologies USA<\/a>, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan’s $1 billion<\/a> [PDF] mobile ad space. And now Cirius is ready to utilize the years of experience the company gained in the world’s most competitive<\/a> mobile market in the US (AdLocal isn’t available outside America and Japan at this point).<\/p>\n

AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. By locating a mobile user’s physical location via GPS, cell identification<\/a> and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up ads for that business in real-time.<\/p>\n

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Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013. While some believe search […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-103686","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/103686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=103686"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/103686\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=103686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=103686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=103686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}