{"id":108452,"date":"2009-12-28T12:28:00","date_gmt":"2009-12-28T17:28:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2009\/12\/28\/video-alfa-romeo-proves-that-no-place-is-safe-from-billboards\/"},"modified":"2009-12-28T12:28:00","modified_gmt":"2009-12-28T17:28:00","slug":"video-alfa-romeo-proves-that-no-place-is-safe-from-billboards-not-even-marianas-trench","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/108452","title":{"rendered":"VIDEO: Alfa Romeo proves that no place is safe from billboards – not even Marianas Trench"},"content":{"rendered":"

Filed under: Etc.<\/a>, Europe<\/a>, Videos<\/a>, Alfa Romeo<\/a><\/p>\n

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Alfa Romeo can’t go any lower – click above to watch the video<\/a><\/small><\/em><\/strong><\/div>\n

\nYears ago, we read a book by Jerry Mander called Four Arguments for the Elimination of Television<\/em>. While we can’t remember the four arguments, we’ll never forget one point Mr. Mander made. “People in advertising are either good at controlling peoples’ minds, or they enjoy it.” With that said, it looks like Alfa Romeo<\/a> hired a bunch of people that enjoy controlling folks’ minds, but aren’t very good at it.<\/p>\n

What are we talking about? Alfa is selling its sexy little 147<\/a> for less than €15,000 (circa $21,600 USD) with a tagline, “We Couldn’t Go Any Lower.” To prove that mantra, they decided to go ahead and lower a billboard more than 36,000 feet down<\/em> into the Marinas Trench. If you don’t know, the Marianas Trench is the absolute lowest point on earth, more than seven miles below sea level (actual depth is 11,034 meters, or 36,200 feet). And Alfa Romeo just dropped a billboard into it.<\/p>\n

We don’t know about you, but we had a pretty visceral reaction to this video. From the self-satisfied, spiky-haired, twenty-something Euro-boy ad men to the fact that they actually went ahead and stuck a billboard in the Marianas Trench, the whole thing feels wrong and sits wrong with us. It would be like placing a Big Mac ad on top of Mount Everest, or advertising Quarter Pounders atop Angel Falls. Of course, there is the chance that either A) The whole campaign is a well staged hoax – although they’ve gone to the trouble of building a whole website to chronicle the process<\/a> B) They raised the billboard up after filming the video. But still… bad taste… or is that just us? Make the jump to watch the video<\/a>, decide for yourself, and then drop us your thoughts in Comments. Hat tip to Oliver!<\/em><\/p>\n

[Source: YouTube<\/a> via Expedition 147<\/a>]<\/p>\n

Continue reading VIDEO: Alfa Romeo proves that no place is safe from billboards – not even Marianas Trench<\/em><\/a><\/p>\n

VIDEO: Alfa Romeo proves that no place is safe from billboards – not even Marianas Trench<\/a> originally appeared on Autoblog<\/a> on Mon, 28 Dec 2009 12:28:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Etc., Europe, Videos, Alfa Romeo Alfa Romeo can’t go any lower – click above to watch the video Years ago, we read a book by Jerry Mander called Four Arguments for the Elimination of Television. While we can’t remember the four arguments, we’ll never forget one point Mr. Mander made. “People in advertising […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-108452","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/108452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=108452"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/108452\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=108452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=108452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=108452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}