{"id":109185,"date":"2009-12-28T17:50:00","date_gmt":"2009-12-28T22:50:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/tiger-woods-scandal-cost-shareholders-up-to-12-billion-2009-12"},"modified":"2009-12-28T17:50:00","modified_gmt":"2009-12-28T22:50:00","slug":"tiger-woods-scandal-cost-shareholders-up-to-12-billion","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/109185","title":{"rendered":"Tiger Woods Scandal Cost Shareholders Up To $12 Billion"},"content":{"rendered":"<p>Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost some $5 billion to $12 billion due to the scandal involving his extramarital affairs, according to <a href=\"http:\/\/faculty.gsm.ucdavis.edu\/~vstango\/tiger003.pdf\">a new study by researchers at the University of California, Davis<\/a>.<\/p>\n<p>The researchers don&#8217;t expect the share prices to rebound any time soon.<\/p>\n<p>\n<object width=\"560\" height=\"340\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/hBuBty3M7Yk&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/hBuBty3M7Yk&amp;hl=en_US&amp;fs=1&amp;\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object>\n<\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/tiger-woods-scandal-cost-shareholders-up-to-12-billion-2009-12#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><b>See Also:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.businessinsider.com\/tag-heuer-stands-by-woods-puts-golfer-front-and-center-on-its-website-2009-12\">Tag Heuer Stands By Woods, Puts Golfer Front And Center On Its Website!<\/a><\/li>\n<li><a href=\"http:\/\/www.businessinsider.com\/henry-blodget-accenture-launches-frenzied-global-campaign-to-disappear-tiger-woods-2009-12\">Accenture Launches Frenzied Global Campaign To Disappear Tiger Woods<\/a><\/li>\n<li><a href=\"http:\/\/www.businessinsider.com\/celebrity-marketing-crisis-guide-2009-12\">What To Do When Your Celebrity Endorser Has A PR Crisis<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheMoneyGame\/~4\/gjlRWCrSaQw\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost some $5 billion to $12 billion due to the scandal involving his extramarital affairs, according to a new study by researchers at the University of California, Davis. The researchers don&#8217;t expect the share prices to rebound any time soon. Join the conversation about this story [&hellip;]<\/p>\n","protected":false},"author":340,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-109185","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/109185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/340"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=109185"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/109185\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=109185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=109185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=109185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}