{"id":110417,"date":"2009-11-16T10:08:16","date_gmt":"2009-11-16T15:08:16","guid":{"rendered":"http:\/\/www.revmentor.com\/simple-is-not-easy"},"modified":"2009-11-16T10:08:16","modified_gmt":"2009-11-16T15:08:16","slug":"simple-is-not-easy","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/110417","title":{"rendered":"Simple is not easy"},"content":{"rendered":"
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How Chipotle, Pinkberry, and others win big by doing just a few things well<\/a>
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\n Matt<\/span><\/p>\n

Nov 11<\/span><\/p>\n

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47 comments<\/a> Latest by Web & IT Security<\/span>
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The dirty little secret about simple: It\u2019s actually hard to do. That\u2019s why most people make complex stuff. Simple requires deep thought, discipline, and patience \u2013 things that many companies lack. That leaves room for you. Do something simpler than your competitors and you\u2019ll win over a lot of people.<\/p>\n

There are only three major items on Chipotle\u2019s menu: burritos, tacos, and salads. In Chipotle\u2019s Secret Salsa<\/a>, Founder and CEO<\/span> Steve Ells sums up its business model in a single sentence: \u201cFocus on just a few things, and do them better than anybody else.\u201d<\/p>\n

One thing you won\u2019t find at Chipotle is dessert. Restaurant analysts say a cookie or other dessert at the end of the food line could instantly boost sales by 10 percent or more there. Ells doesn\u2019t care. \u201cWe\u2019ve had 10 years of double-digit comps in a row, and we\u2019ve done that without cookies,\u201d he says. \u201cSo why start now? I see only the downside to adding cookies.\u201d<\/p>\n

The yogurt chain Pinkberry started off by selling only two flavors of yogurt<\/a>: original and green tea. That meant fewer worries about inventory, machinery, recipes, and other complications that would have resulted from selling a variety of products. Instead the company focused on flavor. It\u2019s now a chain with dozens of stores and devout fans who refer to the yogurt as \u201cCrackberry.\u201d (Ever think about how your product would sound with \u201ccrack\u201d as a prefix?)<\/p>\n

This isn\u2019t just for restaurants either. Nintendo has won big by doing less than competitors<\/a>. The Flip has won a big percentage of the camcorder market by doing less<\/a>. Fixed-gear bikes have been growing in popularity due to their simple, low-maintenance design<\/a>.<\/p>\n

You can try to win a features arms race by offering everything under the sun. Or you can just focus on a couple of things and do \u2018em really well and get people who really love those things to love your product. For little guys, that\u2019s a smarter route.<\/p>\n

When you choose that path, you get clarity. Everything is simpler. It\u2019s simpler to explain your product. It\u2019s simpler for people to understand. It\u2019s simpler to change it. It\u2019s simpler to maintain it. It\u2019s simpler to start using it. The ingredients are simpler. The packaging is simpler. Supporting it is simpler. The manual is simpler.<\/a> Figuring out your message is simpler. And most importantly, succeeding is simpler.<\/p>\n

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via 37signals.com<\/a><\/div>\n

Our software product designs are not all that different than those in the food industry\u2014or any other industry. We tend to have fewer crumbs, though.<\/p>\n<\/div>\n

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How Chipotle, Pinkberry, and others win big by doing just a few things well Matt Nov 11 47 comments Latest by Web & IT Security The dirty little secret about simple: It\u2019s actually hard to do. That\u2019s why most people make complex stuff. Simple requires deep thought, discipline, and patience \u2013 things that many companies […]<\/p>\n","protected":false},"author":843,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-110417","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/110417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/843"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=110417"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/110417\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=110417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=110417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=110417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}