{"id":116237,"date":"2009-12-30T14:07:45","date_gmt":"2009-12-30T19:07:45","guid":{"rendered":"http:\/\/www.grist.org\/article\/2009-12-30-politically-correct-food-on-the-menu-in-britain\/"},"modified":"2009-12-30T14:07:45","modified_gmt":"2009-12-30T19:07:45","slug":"britain-embraces-the-new-faux-gras","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/116237","title":{"rendered":"Britain embraces the new faux gras"},"content":{"rendered":"<p>\t\t\t\tby Agence France-Presse <\/p>\n<p>LONDON&#8212;From foie gras produced without making birds suffer to &#8220;sustainable&#8221; fish, British retailers and restaurants are fast embracing politically correct food, helped by celebrity-fueled pressure.<\/p>\n<p><\/p>\n<p>Faux (false) gras is the ethical answer to the foodstuff which has been the bane of campaigners for decades for the way it&#8217;s produced: force-feeding ducks or geese to create engorged livers that yield the creamy pate.<\/p>\n<p><\/p>\n<p>Waitrose, House of Fraser, and Tesco are among a growing number of major British retailers who are now refusing to stock real foie gras after protest campaigns.<\/p>\n<p><\/p>\n<p>Even Selfridges, one of the main attractions for discerning shoppers on London&#8217;s Oxford Street, decided in November to take foie gras off its shelves after a protest fronted by former James Bond actor Roger Moore.<\/p>\n<p><\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/ilmungo\/74585720\/\"><\/a>Classic foie gras. &#8220;Faux gras&#8221; promises to replace this unethical delicacy. Photo courtesy ilmungo via Flickr&#8220;It&#8217;s torture in a tin,&#8221; said Moore, who appeared on pre-Christmas posters urging Selfridges to halt its sale, stating: &#8220;Force-feeding birds is not Yule, it&#8217;s cruel.&#8221;<\/p>\n<p><\/p>\n<p>The foie gras ban has even gained the royal seal of approval after Prince Charles, the heir to the throne, ordered it off menus for royal functions.<\/p>\n<p><\/p>\n<p>Waitrose developed the faux gras version&#8212;produced without force-feeding the birds&#8212;and calls it an &#8220;ethical alternative to traditional foie gras.&#8221;<\/p>\n<p><\/p>\n<p>A darker colour than the real thing, faux gras is made from about 50 percent liver from free-range poultry blended with goose or duck fat.<\/p>\n<p><\/p>\n<p>Two years after its launch, Waitrose customers appear to be increasingly happy to substitute faux gras for the real thing at Christmas and New Year.<\/p>\n<p><\/p>\n<p>&#8220;Faux gras is still one of our most popular festive foods,&#8221; said a Waitrose spokeswoman, who added that sales of the new product surged by almost 60 percent in 2009.<\/p>\n<p><\/p>\n<p>Such is the popularity of the new, more &#8220;ethical&#8221; version of the product that lawmakers have backed a motion calling for restaurants to adopt the new version and ditch the real foie gras.<\/p>\n<p><\/p>\n<p>&#8220;It is only a matter of time before foie gras is relegated to the history books where it belongs,&#8221; said Sam Glover of lobby group PETA.<\/p>\n<p><\/p>\n<p>While the day that five-star establishments abandon such foods seems some way off, restaurants in England do seem to be turning towards &#8220;green&#8221; alternatives.<\/p>\n<p><\/p>\n<p>Acorn House, in the King&#8217;s Cross district of London, claims to be the &#8220;first truly eco-friendly&#8221; restaurant in the capital.<\/p>\n<p><\/p>\n<p>The duck it serves comes from birds raised in a &#8220;positive&#8221; way, without cages and without antibiotics added to their food; its food deliveries are made in vehicles using biofuel, 80 percent of its waste is recycled, and its roof is a herb garden.<\/p>\n<p><\/p>\n<p>&#8220;Acorn House is set to alter the image of the restaurant industry as well as transform the way in which people eat out,&#8221; is the bold claim of its co-founder Arthus Potts.<\/p>\n<p><\/p>\n<p>While most restaurants are not adopting such a radical approach, many are trying to adopt a more ethical approach to their food.<\/p>\n<p><\/p>\n<p>French celebrity chef Raymond Blanc, the holder of two Michelin stars at his renowned restaurant Le Manoir aux Quat&#8217; Saisons near Oxford, has embraced a campaign to use fish certified by the Marine Stewardship Council (MSC).<\/p>\n<p><\/p>\n<p>This label guarantees that the fish has been obtained from sustainable stocks.<\/p>\n<p><\/p>\n<p>&#8220;By supporting MSC, I am ensuring that, as a chef, I am helping to ensure that fish stocks will be replenished for generations to come,&#8221; said Blanc, a well-known face in his adopted country thanks to regular TV appearances.<\/p>\n<p><\/p>\n<p>There are 14 MSC-certified restaurants in Britain and although the number remains relatively low, the non-profit organisation argues that its campaign is putting pressure on other restaurants to change their ways.<\/p>\n<p><\/p>\n<p>The main target of the protesters is Nobu, the global chain of chic Japanese restaurants which have the financial backing of Hollywood star Robert De Niro and a strong following among the rich and famous.<\/p>\n<p><\/p>\n<p>Nobu&#8217;s Michelin-starred London branch is refusing to remove bluefin tuna, an endangered species, from its menu.<\/p>\n<p><\/p>\n<p>Supermodel Elle Macpherson, actress Sienna Miller, and comedian Stephen Fry all added their names to a petition protesting against the restaurant&#8217;s use of the endangered fish.<\/p>\n<p><\/p>\n<p>The restaurant responded by adding an asterisk next to the dish on its menu, directing diners to a footnote saying: &#8220;Bluefin tuna is an environmentally threatened species. Please ask your server for an alternative.&#8221;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-01-05-electric-car-think-to-be-assembled-in-u.s.-in-2011\/\">Electric car Think to be assembled in U.S. in 2011<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-01-05-sarkozy-wants-french-carbon-tax-to-take-effect-in-july\/\">Sarkozy wants French carbon tax to take effect in July<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2009-12-30-sarkozy-scrambles-to-salvage-carbon-tax\/\">Sarkozy scrambles to salvage carbon tax<\/a><\/p>\n<p>\t\t\t<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=47efe4ebaf1f2a7d5bb4c3ce5a0477b4&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=47efe4ebaf1f2a7d5bb4c3ce5a0477b4&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2223\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Agence France-Presse LONDON&#8212;From foie gras produced without making birds suffer to &#8220;sustainable&#8221; fish, British retailers and restaurants are fast embracing politically correct food, helped by celebrity-fueled pressure. Faux (false) gras is the ethical answer to the foodstuff which has been the bane of campaigners for decades for the way it&#8217;s produced: force-feeding ducks or [&hellip;]<\/p>\n","protected":false},"author":765,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-116237","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/116237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/765"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=116237"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/116237\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=116237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=116237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=116237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}