{"id":127604,"date":"2010-01-02T12:05:00","date_gmt":"2010-01-02T17:05:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/"},"modified":"2010-01-02T12:05:00","modified_gmt":"2010-01-02T17:05:00","slug":"box-art-clever-mini-promotion-litters-streets-with-giant-packaging","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/127604","title":{"rendered":"Box Art? Clever Mini promotion litters streets with giant packaging"},"content":{"rendered":"<p>Filed under: <a href=\"http:\/\/www.autoblog.com\/category\/marketing-advertising\/\" rel=\"tag\">Marketing\/Advertising<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/videos\/\" rel=\"tag\">Videos<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/mini\/\" rel=\"tag\">Mini<\/a><\/p>\n<div style=\"text-align: left;\"><a href=\"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/#continued\"><img decoding=\"async\" vspace=\"4\" hspace=\"0\" border=\"1\" alt=\"\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/01\/mini_boxes.jpg\" \/><\/a><\/div>\n<div style=\"text-align: center;\"><small><em><strong>Mini box marketing &#8211; Click above to watch video <a href=\"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/#continued\">after the jump<\/a><\/strong><\/em><\/small><\/div>\n<p>\nHeineken ran commercials that showed a guy&#8217;s ultimate closet as a walk-in refrigerator filled with the Dutch beer. To support the ads they put huge <a href=\"http:\/\/creativecriminals.com\/ambient\/heineken-walk-in-fridge\/\">cardboard boxes around Amsterdam<\/a> on garbage day with &#8220;Walk-In Fridge&#8221; written on them, as if someone had actually gotten one as a gift. Well, it looks like <a href=\"http:\/\/www.autoblog.com\/make\/mini\/\">Mini<\/a> did the same thing after Christmas, casting giant, empty boxes with shreds of gift wrapping around Amsterdam. Predictably for a Mini campaign, it got people&#8217;s attention. Check it out <a href=\"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/#continued\">after the jump<\/a>.<\/p>\n<p>[Source: <a href=\"http:\/\/creativecriminals.com\/ambient\/mini-boxes\/\">Creative Criminals<\/a>]<\/p>\n<p><a href=\"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/\" rel=\"bookmark\">Continue reading <em>Box Art? Clever Mini promotion litters streets with giant packaging<\/em><\/a><\/p>\n<p style=\"padding:5px;background:#ddd;border:1px solid #ccc;clear:both;\"><a href=\"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/\">Box Art? Clever Mini promotion litters streets with giant packaging<\/a> originally appeared on <a href=\"http:\/\/www.autoblog.com\">Autoblog<\/a> on Sat, 02 Jan 2010 12:05:00 EST.  Please see our <a href=\"http:\/\/www.weblogsinc.com\/feed-terms\/\">terms for use of feeds<\/a>.<\/p>\n<h6 style=\"clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;\"><\/h6>\n<p><a href=http:\/\/creativecriminals.com\/ambient\/mini-boxes\/>Read<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/\" rel=\"bookmark\" title=\"Permanent link to this entry\">Permalink<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/forward\/19299945\/\" title=\"Send this entry to a friend via email\">Email this<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/2010\/01\/02\/box-art-clever-mini-promotion-litters-streets-with-giant-packag\/#comments\" title=\"View reader comments on this entry\">Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filed under: Marketing\/Advertising, Videos, Mini Mini box marketing &#8211; Click above to watch video after the jump Heineken ran commercials that showed a guy&#8217;s ultimate closet as a walk-in refrigerator filled with the Dutch beer. To support the ads they put huge cardboard boxes around Amsterdam on garbage day with &#8220;Walk-In Fridge&#8221; written on them, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-127604","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/127604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=127604"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/127604\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=127604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=127604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=127604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}