{"id":128323,"date":"2010-01-02T16:48:52","date_gmt":"2010-01-02T21:48:52","guid":{"rendered":"http:\/\/www.sonyinsider.com\/?p=9556"},"modified":"2010-01-02T16:48:52","modified_gmt":"2010-01-02T21:48:52","slug":"sony-online-entertainment-gives-back-with-the-child%e2%80%99s-play-winter-charity-drive","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/128323","title":{"rendered":"Sony Online Entertainment Gives Back With The Child\u2019s Play Winter Charity Drive"},"content":{"rendered":"

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Sony Online Entertainment (SOE) is making it easy for players to support a good cause while playing one of their favorite online video games during the Child\u2019s Play Winter Charity Drive. With new limited-time Child\u2019s Play items available in EverQuest (EQ), EverQuest II (EQII) and Free Realms, participants can be charitable and receive fun in-game items in the process. The second annual fundraising effort is scheduled to run until January 17, 2010.<\/p>\n

Since 2003, over 100,000 gamers worldwide have banded together through Child\u2019s Play<\/a>, a community based charity grown and nurtured from the game culture and industry. Over 5 million dollars in donations of toys, games, books and cash for sick kids in children\u2019s hospitals across North America and the world have been collected since its inception.<\/p>\n

This year, the charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one near you in the continental USA and several other countries<\/a>. You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child\u2019s Play hospitals everywhere. Any items purchased through Amazon will be shipped directly to your hospital of choice, so please be sure to select their shipping address rather than your own.<\/p>\n

After last year\u2019s successful campaign, SOE will continue its support of Child\u2019s Play by donating $10 (up to $50,000 total<\/strong>) each time a player buys one of the Child\u2019s Play items from the in-game Marketplace with Station Cash, SOE\u2019s in-game currency. In addition, the EQ and EQII Child\u2019s Play items are \u201cgiftable\u201d this year, giving players the opportunity to purchase the EQ Child\u2019s Play Anklebiter Doll or EQII Child\u2019s Play Bouncing Baby Panda Cub for friends, family, and guildmates.<\/p>\n

\u201cWe were thrilled with the contributions our players allowed us to make to the previous Child\u2019s Play campaign and with the addition of Free Realms this year, we are hoping to double our previous $21,000 donation,\u201d said John Smedley, president of Sony Online Entertainment. \u201cThe support the video game industry has given Child\u2019s Play over the years is fantastic, and we are humbled to be a part of it.\u201d<\/p>\n

Child\u2019s Play is a charity that is dedicated to providing children with toys and age-appropriate games at more than 70 hospitals worldwide. SOE\u2019s players will be able to purchase the following items:<\/p>\n

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\nEQ: Child\u2019s Play Anklebiter Doll (500 Station Cash)<\/p>\n

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\nEQII: Child\u2019s Play Bouncing Baby Panda Cub (500 Station Cash)<\/p>\n

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\nFree Realms: Child\u2019s Play Triceratops (500 Station Cash)<\/p>\n

\u201cWith the help of industry initiatives such as this, Child\u2019s Play is already over the million dollar mark and is looking to beat our record total of $1.3 million,\u201d says Robert Khoo, Managing Director of Child\u2019s Play.<\/p>\n

To participate in the SOE Child\u2019s Play promotion, fund your SOE wallet with Station Cash<\/a> or purchase Station Cash cards<\/a> from participating retailers.<\/p>\n

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