{"id":134696,"date":"2010-01-04T07:00:14","date_gmt":"2010-01-04T12:00:14","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=47939"},"modified":"2010-01-04T07:00:14","modified_gmt":"2010-01-04T12:00:14","slug":"hyundai-wants-dealers-to-section-off-space-for-genesis-equus-sedans","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/134696","title":{"rendered":"Hyundai wants dealers to section off space for Genesis, Equus sedans"},"content":{"rendered":"

\"2010<\/p>\n

According to a memo obtained by WardsAuto<\/em>, Hyundai Motor America wants its U.S. dealers to section off a special area in their showrooms for showcasing the automaker’s new luxury sedans including the Genesis and the upcoming Equus.<\/p>\n

The memo said that the move is\u00a0in keeping with Hyundai\u2019s \u201caggressive product cadence.\u201d<\/p>\n

Joining the Genesis sedan and the new Genesis Coupe will be the large Equus luxury sedan in fall 2010. The Korean automaker will\u00a0change the name for the sedan when it comes to the United States. The final name, packaging, pricing and specifications will be announced when it goes on sale at the end of 2010.<\/p>\n

<\/span><\/p>\n

According to Hyundai Motor America’s CEO John Krafcik, having dealers create a section in the showroom for the Genesis and Equus will be the lowest-cost alternative to selling through an entirely separate channel like Toyota does with Lexus.<\/p>\n

\u201cThat\u2019s a good way to go,\u201d Krafcik told Ward\u2019s at the New York Auto Show last year. \u201cThat way, dealers don\u2019t have to spend $5 million, $10 million on a new luxury brand. Sectioning off the brand, that\u2019s the Holy Grail.\u201d<\/p>\n

– By: Omar Rana<\/em><\/p>\n

Source: WardsAuto<\/a><\/p>\n

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According to a memo obtained by WardsAuto, Hyundai Motor America wants its U.S. dealers to section off a special area in their showrooms for showcasing the automaker’s new luxury sedans including the Genesis and the upcoming Equus. The memo said that the move is\u00a0in keeping with Hyundai\u2019s \u201caggressive product cadence.\u201d Joining the Genesis sedan and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-134696","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/134696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=134696"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/134696\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=134696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=134696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=134696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}